IDEO – innovation and design

”You do what works”, says John Stoddard at IDEO, one of many success stories placed in Silicon Valley. john-s_ideo.jpgideo_cirklar.jpgThe Design Firm started in 1991 and has since grown with several offices around US and in London. On the question if it has been important to have the office in Silicon Valley, John Stoddard says without hesitation ”definitely”. It has to do with things like the close relation to Stanford University, he tells us, and the casual clothing that is custom and the casual way of behaving. Anyone can speak to anyone, top and bottom doesn’t matter. The philosophy of starting small and experiment. High risks and a lot to gain if you make it. And the attitude that you arrange your work as you want and what is convenient. As long as you hold your deadline and budget.

At IDEO creativity and innovation is in front and to create such an atmosphere, they believe in things like open spaces, constant-changing workplaces, working in teams with a variety of competencies collected in each project. Other things are a mixture of general competencies and expert knowledge and a possibility to do individual development planning. The result of a project is of course in focus, but also the work process. Innovation, Mr Stoddard tells us, is where different disciplines meet, in the crossovers of different areas. That’s where new things happen. (interview with founder David Kelley) (find books written by Tom Kelley of IDEO)

2 Responses to “IDEO – innovation and design”

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