Nätverkstan takes on the project ”The long tail”

Today Nätverkstan stock and distribute cultural journals. In recent years we have also received inquiries by a number of publishers to be able to offer this service also to books as well as journals. After some research we came in contact with Chris Anderson’s book ”The long tail”. Book distribution today, in Sweden and elsewhere, is based on the assumption that dealers sell many copies of a book, the hits, while the smaller publishers’ titles are difficult to find. Stocks are expensive; it is costly to be included in the large networks of book distribution, affecting the availability of the more uncommon titles. The same applies to old issues of journals that have long timelines and worth reading years later. The long tail is based on the economy in even small and odd titles if you find new solutions for these to img_0094.JPGimg_0090.JPGbe distributed. Nätverkstan wrote an application to the Framtidens kultur foundation gratifying enough granted. Now the project is on the run with Olav Fumarola Unsgaard as projectmanager. Operations are planned to become an integral part of Nätek whith mainly Camilla Anemyr and Karin Lundgren working on the project. To our help, we also have David Karlsson.

In the spring we will offer journals a model and a specification for how they should do to be sold on internet bookstores. There have been a number of practical and procedural obstacles in the way of this but we hope that all will soon be allayed. In the spring we will also build a system and a warehouse where the publishers are to be included. The activities that we intend to build will be focused on internet bookstores requirements of speed and good logistics. This ensures that we unfortunately see a development where most narrow titles not even enter the large booksellers. We also intend to work up a partnership with one of the main print on demand providers to offer both physical and digital storage.

This activity is against the micro, small and medium-sized publishers and cultural journals. Please contact olav.unsgaard @ natverkstan.net to learn more about the project.

Written by Olav Fumarola Unsgaard

One Response to “Nätverkstan takes on the project ”The long tail””

  1. [...] Jan Jörnmark was one of several interesting speakers and group discussions on the seminar this weekend (20-21 of March) held by the Foundation for the Future of Cultures (Stiftelsen framtidens kultur) on the topic “Creative Industries and Involuntary Entrepreneurs”. For the programme, look at this post. Nätverkstan is working on a project based on the ideas of the Long Tail, have a look here. [...]

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Lotta Lekvall
Director of Nätverkstan, a Cultural Organisation in Sweden. Nätverkstan provides services …

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