Business through the eyes of mythology

Devdutt Pattanaik has the fantastic titel of being Chief Belief Officer at Future Group in Mumbai, India. His idea is to look through the lens of myths to understand our different ways of thinking in business. The logic of behaviour in decision making, relationships with customers and stakeholders, are done differently depending on beleifs and myths. Not suprising, but the base of many misunderstandings in cooperations between East and West, Indian and western companies.

Which is the better way of running business? To try to answer this, Mr Pattanaik answer, is leaning towards fundamentalism. This can’t be answered. But realize, his point is, that your truth is a subjective truth and will be different for other people with other backgrounds and myths. It affects not only the relationship with other business colleagues, but also the market behaviour, customers, business ideas and so forth. Understanding this is fundamental in running business.

The seminar is posted on

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