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It’s difficult to confirm an exact figure, some show about seven hundreds different cultural journals are produced in Sweden covering areas like Art, society, philosophy, feminism, environment, design, literature and much more. This wide flora of voices in the societal debate has been seen as an asset, even a vital condition, in Swedish debate and democracy. With the journals interest and knowledge in specific areas, and deep analysis combined with reflection, they are often the first to highlight processes, discussions, injustices, trends, and social issues. And the larger newspapers are soon to follow. Not that everything published is liked by everyone, but it’s an important voice, a vital piece in the democratic puzzle.
The situation for these journals is somewhat peculiar. 134 journals sent an application to The Swedish Arts Council last year, 103 printed cultural journals and 16 Internet based got a small state support for production. It’s a support designed to cover loss. Practically this means that to be obliged for this support you must show a minus on your account, an economic loss, each year. Not difficult at all. In fact, hardly any of these small journals have money enough to pay all the people involved. They are produced in a combination of voluntary and professional work. Nevertheless, this has for years held them in a tight economic grip. If you would make a small profit, you loose the support. So, there is no incentive to try to build a strong economy. Finally the Department of Culture is suggesting that this condition of loss is abolished from the support. It’s been quite contradictory in the dialogue with the journals, a new decision would aslo go more in line with the era where state and regional institutions talk about, and often require, external funding such as sponsorship or other solutions.
The Swedish Arts Council has during the last two years been vague as to how and if the production and development support will be changed due to proposed changes from the Government, especially due to changes proposed in last years Culture Bill. And it’s still a big cloud of uncertainty. We are now into the first quarter of an annual year and many, as for instance the Cultural Journal Workshops, don’t know if they will be able to continue their work or not. Plans made and activities have to wait for the decision that has not yet been taken.
A necessary step is distribution. Another area in limbo, where the Swedish Art Council is signaling this should not be of state responsibility anymore. With the small numbers of subscribers and small portion of sold numbers each month, a reality these journals face, they are not the most attractive pieces for a bookshop to keep on the shelves. You can argue for democracy or the important input these make on the debate climate in Sweden. If they don’t bring in money, they will not be put on the bookstore shelves. This suggests for a specific solution for distribution and marketing of small-scale journals, something that has been done. Nätverkstan has since 1998 held a support from the Swedish Art Council, that from 2005 grew to be quite substantial, to build up and offer distribution network, register solutions and marketing. Now the future is uncertain. For Nätverkstan it’s of course sad. It’s a core activity. Over the years a strong distribution network of 387 bookstores, museums, and other retailers around Sweden has been built. For the cultural journals it’s very serious. It will result in very few or no distribution channels. And what for? It can hardly be the money.
The budget post where cultural journals are found in the state budget is called ”Culture, media, faiths and leisure” (my translation, in Swedish: budgetområde 17, Kultur, medier, trossamfund och fritid) and was last budget year 10.3 billion. Cultural journals got around 22 millions in production- and development support in 2009, which is 0,2% of the budget post. Distribution support was last year 1,550 million SEK, a disappearing small part of the same post.
Read about the consequences for the Cultural Journals if the distribution line is cut in the report newly published by Nätverkstan: konsekvenserna.pdf.
Read more posts on cultural journals, such as Cultural Journals in Sweden and ”Time for culture” • The Swedish Culture Bill or at the debate at the site of Förening för Sveriges kulturtidskrifter (the Association for Swedish Cultural Journals).
The Culture Bill, Tid för Kultur (my translation: Time for Culture) can be downloaded here: a7e858d41.pdf.
Categories: Artistic practice Blogg Cultural Journals Distribution Economy Nätverkstan
Etiketter:Cultural economy, Cultural Journal, Cultural Policy, Distribution