Gothenburg Combo

At the Summer Academy ”The Art of living on Art” starting on June 14 eleven participants from fields of music, film and visual art gathered to develop their future ideas and what steps to take to find ways to live on their art. The Academy is an initiative started by Academy of Music and Drama in Göteborg together with Nätverkstan, this year involving teachers from the all different artistic faculties.

Workshops are combined with lectures and examples of artists finding their way to live on what they do. One of the latter is the amazing guitar duo Gothenburg Combo. David Hansson and Thomas Hansy met during at the Academy of Music and Drama in Göteborg where they studied classical music, started up a band and is now touring the world playing acoustic guitar – one of the hardest instruments to try to make a career of, we are told.

They started during the education by setting up scheduled jams every Friday. No excuses were allowed to skip these sessions. No matter how you felt, if a nail was broken (they use their nails when playing), family reasons or whatsoever were reasons enough to cancel a session. You showed up and delivered something. The thought was simple: In working life you have to deliver. This was a good schooling into what that means.

They say that there is no miracle formula to reach success. It’s about delivering the best you can at every session. To work hard. Traditional marketing has not worked, they found, it’s difficult to plan and do a market strategy. Instead other things has shown important, such as networking and always work on reaching high artistic quality. A collection of many small steps in a mixture has been a way to work and, it showed a way to success. A mixture of sending material to possible partners and concert arrangers and playing at large and small concerts around the world. One example of how they work is on the tours around the world where their motto is to always come prepared, so they do not, like many other artists, have sit and practice in the hotel room into the last minute before the concert. They use the time to network, meet possible new contacts, jam with other artists for inspiration or just connecting with other musicians.

”It’s all or nothing.”

”We have created an urge for our music.”

The Summer Academy ”The Art of living on Art” is a ten week university course for professionals within the artistic professions. Read more here.