Digital Publishing at Malmöfestivalen

dam_m_paddaOn Saturday the 20:th of august Carl Forsberg and Olav Fumarola Unsgaard had a public talk at the city festival of Malmö. The topic was about digital publishing. Our analysis is that we are entering a more complex ecosystem of texts. The traditional printed media is going to be complemented by at least four different types of digital texts:

• The digital book (today usually an E-pug file read in an E-reader)

• The text as an pdf-file

• Texts on the internet (homepages and blogs at the www)

• Applications (small programs read on a smartphone or a tablet computer)

Nätverkstans aim is to help, guide and provide the Swedish journals with guidance and solutions for this complex ecosystem of texts. Our latest project is to develop an iPhone application for the journal Ord&Bild. It is now available for downloading at Apples iTune store: http://itunes.apple.com/se/app/tidskriften-ord-bild/id447773438?mt=8.

The aim of creating this application is that the journals need an application based on their needs and economical conditions. Programming an application is still quite costly and no single Swedish cultural journal has the budget doing it themselves. Our idea is that Nätverkstan can lower the cost for the journals by doing a great part of the development work (if you are interested, please contact: support@samladeskrifter.se). The event was visited by 40 persons with quite different knowledge of digital publishing. Some where publishers and some saw an iPad for the first time.

Nätverkstans other work at the festival was mainly concerned about promotion of the different journals. We where present at the café Cacaofoni and at St Petri.

Text: Olav Fumarola Unsgaard

Photo: Helena Persson

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Lotta Lekvall
Director of Nätverkstan, a Cultural Organisation in Sweden. Nätverkstan provides services …

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