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FunctionFox, a Canadian company helping small companies improve productivity, has done a survey of more than two hundreds professionals within marketing, advertising, web design and the likes across the US. The aim was to see what these businesses are expecting the coming year in development or challenges in their businesses.
They found, for example, that even though times are hard and economy swaying, 43% of the small creative firms they surveyed expect to increase staff during the year. 52% expected to keep the current staff level.
Firms employing seven or more staff were more likely to add staff during 2012, while with six or fewer employees were more likely to maintain their staff.
It also showed that creative companies with eight or fewer employees are most optimistic about having a revenue growth. Large firms were more careful in their anticipation.
Read more here: FunctionFox-Creative-Industry-Outlook-2012.pdf.