How to make it in the art world…

For those interested in trying the New York Art world, the magazine New York (April 30 2012) is giving some handy tips in a nineteen rules handbook. Maybe worth looking through…?

Rule no:

1. Reject the Market. Embrace the Market. Hm. That contradiction. Always present.

2. Stay on Trend…Things we’ve seen a lot of lately, New York says, is Trash art, Cindy Sherman-esque, Neon Words, Candy-Colored Sculpture and Video-Game Art…

3. Make Art That’s Difficult to Collect. So only Museums will collect it. Example: Sarah Sze‘s The Art of Losing.

4. Be Young, Post-Black, and From Chicago. Examples to follow: Theaster Gates and Rashid Johnson.

5. Survive With your head down. Artist Alex Katz (84) remember how it was: ”A lot of people respect me” he says ”But people used to really hate my work. As late as 1975, I had a show in Paris and people were screaming in the gallery. They were saying this is terrible art and I should go back to art school”. Sort of Don’t Give Up.

6. Outsource to China. Artist Kahinde Wiley came to Beijing in 2006 and has set up a studio which has become his main production hub and second home.

7. Know These 100 people. An insider’s list of art insiders. The necessary list of gallerists if you are to make it in New York or perhaps the US…

8. Don’t Be Afraid to Trade Up. When a bigger gallery comes calling, listen. Since the recession, three powerhouse galleries have been especially aggressive in grabbing talent. And those are: David Swirner, Larry Gagosian, Sean Kelly.

9. Show up. Mainly: When you mingle and network, make sure you are caught on photos (and look cool…).

10. Pick Your Artists and Stick with Them. Whole-life art patronage – collecting work is just the start.

11. Buy the Same Thing Everyone Else is Buying. A shoppinglist would include, according to New York and art collector Adam Lindemann: Damien Hirst, Cindy Sherman, Richard Prince, among others.

12. Get Born into It. The inheritance class.

13. Don’t Let a Gallerist Take Half the Profit. The collective gallery Reena Spaulings is an example of how to organize and show work in a different manner.

14. Be Ruthless. Making a killing in the art world’s dark market.

15. Pretend You’re and Outsider Even When You’re at the Center of Everything. The gallery Family Business is a gallery – but not.

16. Pack Your Bags, Fly Around the World, and Hang Out With Everyone You Know From New York. 

17. Be Everywhere at Once (But Rarely New York). On the same theme as Rule no 16. Be there but look busy.

18. Join the Establishment. Cling to Your Street Cred.

19. There Are No Rules. Break barriers. Do what you have to do.