Kerstin Brunnberg at Kulturverkstan

”Throw out the management books and read novels instead!”

Kerstin Brunnberg has a long list of references. She is now Chair of Swedish Art Council, and has a long career behind her as journalist and head of several of the large newspapers, as well as radio and TV.

She is invited to the education Kulturverkstan to talk about art, culture, the role of art in society, and leadership.

Being a leader of cultural institutions and organisations means to work with people, and the best place for learning of people is in novels. Read a lot, is a message.

Reading also helps writing. It’s necessary for any project manager to be able to describe its work in plans and project applications. Proposals written with passion, personal tone and genuin interest do have a larger chance to come through than buzzwords with no content. Might sound evident, but it’s easy to fall into the buzzword trap.

Flexibility, complexity, hard work, and to always stand up for the freedom of expression are leading words for this soft-strong lady.

For any project manager within art and culture, this should be on your bed-side to read: The law of freedom of the press.

Follow Nätverkstan at Vine, where you find a clip from the lecture.

 

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