Take away everything that is not horse

Jögge Sundqvist calls himself a sloyder. Not a handicraft artist, not a carver, definitely not an artist (he doesn’t have the education or language for that, he tells us), but a sloyder. From the Swedish word ”slöjd”. Slöjd is something in between, its own genre, he says.

We listen to his story in a gallery in the Artistic Campus in Umeå (one of the two European Cultural Capitals of 2014). The Campus is situated right by the Ume River, next to the fairly new Bildmuseet, a centre for contemporary art, and it’s the last workshop with exhibition and a method seminar for the Slöjd Incubator.

The incubator has been running as a pilot since August last year and have a specific focus on handicraft and slöjd. Ten participants from areas of handicraft, slöjd, design have followed the incubator process with the aim of identifying the entrepreneurial side of their idea and skills, their purpose, and way forward.

These two days they have their last large work of putting together an exhibition and an event, ”A taste of Slöjd”, where their work meet the public.

Jögge Sundqvist, one of the speakers on the method seminar, alongside with speakers such as business founder Jeff Melnyk, artist and professor Swetlana Heger, and chair of Nätverkstan, David Karlsson.

And perhaps Jögge Sandström’s story of how is father found his way to become a well-known and respected craftsman is the best way to sum up the whole event and the process the partipants have gone through.

When Jögge’s father grew up he loved to draw and paint horses on paper. One day his father asked him why he didn’t make the same horse in carved wood instead? He thought about this and replied that he didn’t know how to. And his father replied that it’s simple:

”You just have to take everything away that is not horse.”

The Slöjd Incubator is run as a pilot project by The National Swedish Handicraft Council during August 2013–June 2014. It’s financed by the Swedish Agency for Economic and Regional Growth. Nätverkstan will do a small research of the incubator process that has taken place, what it has led to, the context of incubators, and the need for such a specific incubator such as one on handicraft. A report is due in middle of June. 

One Response to “Take away everything that is not horse”

  1. [...] Find it attached here (in Swedish): Slöjdinkubator.pdf. Read another post on the Slöjd Incubator event in Umeå in May here. [...]

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Lotta Lekvall
Director of Nätverkstan, a Cultural Organisation in Sweden. Nätverkstan provides services …

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