Archive för Art and Business

At the Summer Academy “The Art of living on Art” starting on June 14 eleven participants from fields of music, film and visual art gathered to develop their future ideas and what steps to take to find ways to live on their art. The Academy is an initiative started by Academy of Music and Drama in Göteborg together with Nätverkstan, this year involving teachers from the all different artistic faculties.

Workshops are combined with lectures and examples of artists finding their way to live on what they do. One of the latter is the amazing guitar duo Gothenburg Combo. David Hansson and Thomas Hansy met during at the Academy of Music and Drama in Göteborg where they studied classical music, started up a band and is now touring the world playing acoustic guitar – one of the hardest instruments to try to make a career of, we are told.

They started during the education by setting up scheduled jams every Friday. No excuses were allowed to skip these sessions. No matter how you felt, if a nail was broken (they use their nails when playing), family reasons or whatsoever were reasons enough to cancel a session. You showed up and delivered something. The thought was simple: In working life you have to deliver. This was a good schooling into what that means.

They say that there is no miracle formula to reach success. It’s about delivering the best you can at every session. To work hard. Traditional marketing has not worked, they found, it’s difficult to plan and do a market strategy. Instead other things has shown important, such as networking and always work on reaching high artistic quality. A collection of many small steps in a mixture has been a way to work and, it showed a way to success. A mixture of sending material to possible partners and concert arrangers and playing at large and small concerts around the world. One example of how they work is on the tours around the world where their motto is to always come prepared, so they do not, like many other artists, have sit and practice in the hotel room into the last minute before the concert. They use the time to network, meet possible new contacts, jam with other artists for inspiration or just connecting with other musicians.

“It’s all or nothing.”

“We have created an urge for our music.”

The Summer Academy “The Art of living on Art” is a ten week university course for professionals within the artistic professions. Read more here.

The incubator Centre Dansaert Centrum, Creative Business Centre, is placed in the central Flemish part of Brussels that has become very hip and popular. A few years ago the area was run down and a place many avoided. And we know the story.

Artists moved in, gradually the status of the area grew. Today it has been renovated with apartments and shopping area. It has kept the small-scale feeling and in every corner and street you find them; the energetic people designing clothes, selling craft, running second hand stores, hat designers, architects, coffee shops and others.

For Centre Dansaert Centrum it was an attractive place to have an incubator. It’s an attractive spot, but too expensive for newly started initiatives. In the old storage building with origins back to 1870s, offices and space were created to host small and newly started companies. Today they have around fifty entrepreneurs in the building.

To get a place you introduce your project or idea to Fabien Lambert. You apply on an already existing idea or project. You pay one set amount per month and everything is included: Rent, advice and support on business plan and development, electricity and other related costs. There are eight incubators in the region, financed publicly by Ville de Bruxelles and Region Bruxelles-Capitale and of course the competition between the incubators and funding is there.

Two enthusiastic entrepreneurs and one gallerist meet us; one musician running the music company Cypres; one of the owners, Benoît Vancauwenbergh, of a fairly new communication agency 6+1; and the man behind the small gallery specialized on African artists, Nomad Gallery.

The visit was part of a joint meeting between Eurocities and Encatc in Brussels 1-2 of June 2010. Read about other incubators under the category “Incubators” on this site.

Shiva Subramanian is a cultural entrepreneur. He has a business degree, which he doesn’t use, he says: “That’s why it works”. His view is that businesses put up so many barriers, so finally you can’t be human.

He has set up a row of different small companies and run different ideas and initiatives. His idea is to just get going, build on a social network and “no paperwork!” He owns the Sona Towers on Millers Road in Bangalore, and has put up a space on the fifth floor for other entrepreneurs such as internetradio, an architect, a lawyer, graphic designer. What is the key factor for success we ask? The informal setup, his social network and culture.

“This wouldn’t work if it wasn’t within the art.”

Indian Institute of Management, along Bannerghatta Road within a green garden domain, would love an entrepreneur like the ones on fifth floor. On the Centre for Entrepreneurial Learning the idea is to work within three areas: Research, teaching and training entrepreneurs, and incubator. In the incubator they look for unique and scalable ideas and a passionate team. During “punchwhole meetings” they judge and try to punchwhole the idea and see how the entrepreneur respond to this. One challenge is to get the person focussed on the idea; a start-up work seventy percent with other things and not with the idea.

Alternative Law Forum is a collective of lawyers starting in 2000 with the idea that there is a need for an alternative practice of law concerning social and economic injustice. They have run several campaigns for sexual, women and civil rights and questions like: How do minorities get access to their rights?. The eleven laywers connected to ALF cover a large variety of issues, do research, campaigns and publish articles.

Running a perfume business these days is hard. Globalization has changed the market completely, and being a smaller business you just can’t compete with the large ones. The international connection is asked for by customers who would like to order a new perfume, and for a small business it’s just not possible. They have instead accepted to be in the second layer, Mr Vijayakumar explains, when he with love for his profession explains how it works.

The perfumery is one part of what they do at Vijayakumar Farm. The farm is named after the family name, where they have over the past few years planted over 250 species of plants and trees; endangered species, the sainted trees, spices and other things. One part is the breeding of a rare cow, which we are told, is both intelligent and has feelings. We also get to see a wonderful dance performance by Raadha Kalpa and the story behind traditional dance.

One sentence stay in your mind, said by one of the entrepreneurs: “In India if you don’t succeed you die.”

The visit is part of the exchange program Linking Initiatives, an initiative between Region Västra Götaland and Karnataka in India. Read more under tag “Bangalore” or category “India”.

The two women at Print Design in Lidköping are keeping very busy. They do prints for porcelain and when we visit they are about to start working with gold details, something that takes patience and precision. The knowledge they have is rare and they have kept their aims high. Their small business have had a fairly steady stream of orders since the start in 2006 when Rörstrand closed down the porcelain factory. Now it’s particularly busy. Print Design got a large order to do all the prints to the porcelain for Swedish Crown Princess Viktoria’s wedding in June and also the memory porcelain sold to the public.

The story is not un-known of these days. Rörstrand started their business producing ceramics and porcelain in 1726 in Stockholm. They grew quickly, got well-known for the quality porcelain and from 1936 the main office was placed in Lidköping together with the factory, employing around 1500 people (about 25.000 inhabitants in Lidköping) in the beginning of 21 century. In 2005 the owner, Finnish Ittala, decided to close down the factory due to the heavy investment costs of new ovens and move the business from Lidköping. All employees lost their jobs. For the small porcelain-town Lidköping, situated right at the south end of the lake Vänern in Sweden, this was of course a disaster. The porcelain factory and the shop attracted around 450.000 visitors each year. Closing down meant a catastrophe. The municipality got cold feet and the landlord stood with thousands of square metres empty space.

Gunnar Hansson, who had been working at Rörstrand, got the question if he would try to do something with the empty space and started slowly building on what today is a cluster of small-scale businesses, small production space for ceramics and porcelain, education in ceramics and a porcelain Museum. To have a platform to work from, he started the development company, Rörstrand Kulturforum with the aim of developing Rörstrand’s factory area to an attractive area for ceramic production. They started from scratch where people who had been working for the same employer as long as twenty years, were suppose to become entrepreneurs and needed education in things like how to do a budget, how the selling process worked. They also wanted to start the production of ceramics again, but where was the market for producing ceramics to a reacenable price? If you produce more than 30.000 cups you make them in Bangladesh, Gunnar Hansson tells us, and 30 cups you can produce in your own home-oven. What about producing 3000 cups?

Maybe that’s a market share they could take. In these changes Print Design started, where the two women had a very specific expertise, but had never run a business before. Now they do prints for the Royal Family in Sweden. With a combination of education, creators and Artists, business, small-scale entrepreneurs and new ideas, Rörstrand factory area has managed to keep the attraction. What is the key to success? “We have lubricated where lubricate is needed”, is Gunnar Hanssons simple reply. One such grease is, no doubt, money.

Look also at the small Art and design studio In Every Tree, Stockholmbased, but they also have a studio in the old porcelain factory in Lidköping. See a former blogpost from Biella, Italy, where the textile industry met the same destiny. The visit was part of a study visit with a think tank on creative industries in Region Västra Götaland.

This sunny day in Stockholm, people from the music industry gathered at Hotel Rival for the Creators Conference arranged by Swedish Music Information Center, The Swedish Society of Popular Music Composers and Society for Swedish Composers.

The focus was added value in the digital world, the attempt was to lift the question from Intellectual Property Rights to look broader; which way might we go in technical choices, what new business models might we see in the future, and what is the role of the middleman within the music industry? Mark Fischlock, the moderator for the day, early on stated that we seem to have underestimated the digitalization and we have for a long time tried to impose old models in a new system. He got a lot of agreeing nodding from the eight-headed panel, and American Intellectual Property Law Attorney, Bennett Lincoff, was quick in hooking on to this, saying that we need a completely new business model for the music industry that can deal with the challenges imposed by the Internet.

Other things said was things like “We have to find solutions where money goes directly to the Artist”, “People are willing to pay if the money goes to the right thing”, “How do you get a fair deal between the producer and distributor?”, “There is no interest in pipes, you are interested in the content they are providing”, “The real problem is the lawyers who seem to be stuck in old structures”, “Let’s face it: We are all cutting and pasting, we have to be less focused on IP”, “It’s a difference between free or feels free on the Internet”. Many points were made by legendary manager Peter Jenner (Pink Floyd, The Clash and others), who stressed that the industry needs to change and money go directly to the pockets of the Artists. The distributors, like the record-companies, publishers, just grab too much of the pie and this will, and has to, change. Another important point made was the lack of political interest in digitalization as a whole in Sweden.

A bit of a sad remark is the reminder that the music industry in Sweden has to take a serious look at the equality question. Are we to believe that the talented, brilliant, famous musicians, singers, composers, and directors of organizations in this field are only men? In today’s Stockholm paper Dagens Nyheter an article put the light on the music industry being very male-dominant, while among the theatre institutions things have changed. A few years ago a survey showed theatre institutions to have almost only men as directors, something that now had changed to a 50-50 percent men and women in top positions. For everyone who read today’s paper and then went to the conference, sadly got the situation in the music field confirmed. In each panel of eight people, only one in each was a woman. Maybe the Internet and new models in distribution may have an impact on changing this male domination, letting young talented women find alternative ways?

Last September Department of Culture together with Department of Enterprise, Energy and Communications proposed to put around 70 million SEK (around 7 million euro) in developing the cultural and creative sector 2009–2012. The aim is to create better conditions for entrepreneurs within culture to develop their business ideas (for Swedish readers look here). Exactly how this will be done is still shrouded in mystery. As it seems it will be done in dialogue on an institutional level. But where are the actual cultural entrepreneurs?

In Region Västra Götaland about the same has been proposed by the Secretariat of Culture together with the Regional Development Secretariat (Trade, business and industry development). An action plan has been developed with ideas on how to work with enterprise development within the cultural field.

One idea, on both state and regional level, is that first of all you need to train business coaches in cultural and creative industries in how this field works. The thought is that money is already put into support like incubators, mentoring, coaching to small and medium enterprises, but these hardly ever reach the cultural entrepreneur. A good thought. Of course this support should also encompass the cultural field. But why hasn’t it so far? Well, basically since all the requirements and methods for support, coaching and mentoring are built on the traditional industry. The thought that other conditions and circumstances might be claimed in the cultural field, is often met with a sigh: “Oh, those Artists think there are so special!”. It’s based on a thought that Artist consider themselves as an elite with very special conditions, a notion also found in the report from the Committee of Inquiry on Cultural Policy last year.

It leads to two thoughts. One is that if Artists find that there are specific conditions in running a business within their field, if this is their notion, the only way to handle it must be to find out what bearing it has. The other is that business coaches easily falling into the argument that there is no difference running a cultural business than running something in other areas have probably never taken the time or effort to seriously analyze how it works running your own business within culture.

Just step into any Art Exhibition Hall in any country, like the exhibition now running at Röda Sten by Artist Sislej Xhafa. Sit down in front of his gigantic sculpture of Italian Prime Minister Berlusconi and reflect on: What is the business model behind this Artist? What is the product he is selling? Could he live on that as a business idea, and if not, what are relevant questions and suggestions to help him find ways to live on his Art?

Nätverkstan has the assignment from Region Västra Götaland together with other partners within culture, to put together a program; training business coaches on how the cultural and creative industries work, and how cultural entrepreneurs run their organizations or businesses. We will keep the readers posted on how this will work out.

Göteborg University is planning a one-year master on Art an Entrepreneurship. The idea is that students start in Göteborg and do part of the education in Bangalore, India. Hopefully the part in Bangalore would be Srishti School of Art, Design and Technology.

A base for the cooperation would be student exchange, where Indian students go to Sweden and the other way around. For Swedish students there are great opportunities in learning a completely different environment, spend a longer time in a different context to get input about Art and entrepreneurship by mixing the theoretical with social practice.

The 11:th of December was Nätverkstan the proud host of Nurope. Nurope »is a mobile philosophical laboratory for reflection on the challenges European leadership is facing in the creative tension between business and art». The Gothenburg session gathered an audience of 20-30 participants. The speakers was David Karlsson from Nätverkstan who talked upon the topic »Cultural Policy in a Global World? Experiences from Sweden». In the afternoon followed a discussion on the topic »The Art Firm and Cultural Entrepreneurship Case: Nätverkstan Kultur i Väst». It was a honour for Nätverkstan to be the host of Nurope and we will hope to participate in Nurope again.

By Olav Fumarola Unsgaard

Olavs presentation is available as a pdf for download.

long-tail-nurope

More about Nurope:

http://www.nurope.eu

I was stunned with what the government official was saying. I had to hear it referred by another person before I believed it.

The workshop days on the topic “The Economy of Creativity” started with a TV-show with well-known actor and journalist John Sibi-Okumu as the presenter. Invited to the panel were celebrities from Kenyan business and creative life. Hip-hop artist Nameless shared panel with business man Manu Chandaria,TV-personality Dan Ndambuki known for his very popular show “Churchill Live”, a representative from the Rugby team, Anders Öhrn from Swedish Institute and the governmental official. It was a talk of the economy of creativity, obstacles and possibilities for creative industries in Kenya, the relation between culture and business life. The governmental official said that a cultural policy is coming and a national endowment for the Arts will be in place, something very welcomed by the Artists in the audience although many afterwards told me that they heard this so many times. And as she talked she was addressing problems in the field, and she explained the problems with something like: “People have an attitude problem” and “this needs to be changed”. People have an attitude problem? A clip will be on youtube soon, so let’s check if she really said this.

After the show, mainly cultural entrepreneurs and some representatives from business life gathered on a one and a half day workshop to discuss how cultural entrepreneurs and investors could empower each other. The thought was that business life needs the creative industries, as well as the other way around. After long and intense discussions and the full commitment of participants acting as investors investing money in cultural projects, it was quite obvious that venture capital and cultural projects and businesses have difficulties finding each other. Investors will not find the opportunities they are looking for in these projects and Artists’ might not be interested in this sort of capital. They just don’t make enough profit to be interesting for the investor and the major drive for the Artists is not profit, but meaning. For a few it might be a way, and for them it would perhaps be interesting to build bridges, but for the majority this is not a solution. It is important, all-the-same, to learn from each other and there are benefits for both business and cultural field to interact more, was a thought from the conference.

On the evaluation after the workshop, a few conclusions were drawn to strengthen the creative industries and the awareness of the same. Maybe not so new, but even more strongly:

1. Strengthen cultural entrepreneurs and professional Artists with management tools and other similar skills. Education, workshops and training is needed.

2. Strengthen the creative field as a sector through better organization and structure.

3. Promote the creative industries and show the potential for other fields. Raise awareness with businesses and investors.

The workshop was funded by Swedish Institute and Strömme Foundation, support from the Swedish Embassy in Nairobi,  in the project “Empowering Creators and Investors” run by Pratik Vithlani in cooperation with GoDown Arts Centre and Nätverkstan. Read more under category “Kenya” on the side on this site.

Expectations were high when we started the workshop on “The Art of living on Art” with visual artists, theatre people, a writer and dancers and choreographers in Nairobi, Kenya. How do I do to be able to do what I like most? How do you as an Artist to balance the business and the artistic side? How do you find ways to sustain your artistic work? How can you find the missing link between production and the market? Open a window to see new things?

We start quite frankly. We don’t have any answers. There are not any quick fixes you can follow that will solve all the obstacles or solve how to live on Art. You have the answers yourself. What we do is putting up the room for reflection and a structured way to reflect and think of where you are, your obstacles, how to get past these, your future ideas, how to deal with changes.

Eleven professionals within the Artistic field gathered to go through this process for two intense days. It’s interesting to see that Artist from different contexts as Sweden, Turkey, Georgia, India and Kenya have so much in common. The obstacles, difficulties and challenges put forward are very much the same, although the contexts are so different.

The workshop in Nairobi was organized by GoDown Art Center in cooperation with Nätverkstan. Read more about “The Art of living on Art” under the catogeory with the same name.

In 1999 Kulturverkstan, the two year Project Management Training Programme within culture started. The idea was to combine theoretical analysis with practical action plans, academic level with practice in the “real world”, studies at Lagerhuset together with internships on organizations in cultural – or other – fields in Sweden or elsewhere. Lecturers from academia combined with festival managers, writers, philosophers, project managers, theatre directors, actors, film makers. And to work with students with all artistic expressions, to be cross-cultural. Thirty-five students each year have been accepted to Kulturverkstan after an extensive application process. Around three hundred students have examined and 85% have gotten jobs or started their own business after education. A number we are proud of.

On Saturday we celebrated Kulturverkstan 10 years with a big party and event at Röda Sten, a cultural house and exhibition hall by the channel in Göteborg. The Artist Lisa Nordström started the evening with her piece 7 States of Passion followed by Islandic writer and poet Andri Snær Magnason who talked about is award winning book “Dreamland – a Self-Help Manual for a Frightened Nation” (2006) and the situation in Island after the financial crisis. Old students showed what they are working with, speeches, food and lots of dancing to the DJ:s captivating music the whole night long. The new cultural price in Göteborg, in memory of our late colleague Lars Lövheim was inaugurated.

A book on Kulturverkstan 10 years will be available soon (in Swedish)!

The summer academy “The Art of living in Art” has come to an end after three intense workshop days at Stenebyskolan (School of Steneby) in Dalsland. Guest lecturer and workshop facilitator was Sian Prime, among many things MA at Goldsmiths University in UK.

The Artists taking part in the academy have been musicians, composers, visual artist, actresses, who have worked all summer on their action plans. They have in workshops in the beginning of summer visualized their future, looked at their skills, hinders and possibilities, money and meaning, what they put their time on, how to plan your actions differently to achieve what you want and so forth. They have had group meetings with a facilitator during summer, together with individual coaching sessions. And now, in Steneby, the final days of building relations in relationship modelling, working on their offer, discussing the literature they have read, drawing some conclusions. Everything in workshops, open discussions, talks two and two, and individual thinking and writing.

“Don’t stop look around you. Don’t stop caring. Don’t stop listening” is one of Sian Prime’s many interesting thoughts. There are three questions to keep constantly with you when thinking of what you offer as an artist and how this could interest others:

1) Why should I care?

2) Why should I trust you?

3) Why should I believe you?

You need to have your heart (1), guts (2), and head (3) with you when engaging with other professionals. Another thing is not to let money hinder you. You are not the only one not driven by money, Sian Prime explains, so are many others. “Money is rarely the driver”, she says, you have to find out what drives those you want to work with and engage in building professional relationships. In the long run, this can build new ideas that you can live on, but you have to get started.

“Treat no as a question”, is another point. Always ask what the “no” means. What does it stand for?

Nätverkstan runs the summer academy in cooperation with Göteborg University, Sian Prime, and the Västra Götaland. The Academy was the first of three summer academies. The experiences will also be put into the new Masters Programme at the University on Art and entrepreneurship that will be developed this year. Read this post on the start of the course.

On the 13th of August, the project “Empowering Creators and Investors with business tools” have a dressed rehearsal in Stockholm before the big event in Nairobi in September. On this rehearsal, people from cultural and business field are invited, most of them based in Stockholm, to discuss, reflect, and put in their experience on the topic. It’s a continuous molding process, with no fixed answers. How would you do to empower both the cultural and business fields? And is it with business tools only? How about the creative tools, how could they enrich the business life?

The document produced to start discussion from, the Environmental scan, is in different parts with different perspectives. And the three cooperating partners; Mangowalla Ventures, GoDown Arts Centre and Nätverkstan have a continuous discussion on all these questions. It’s a work-in-progress.

An important standing point is the circle-model originally formed by David Throsby (have a look at this post for reference) and also put forward as a base at the Department of Culture, Media and Sports in UK and the report in short called “Staying ahead” in 2007 (written by the Work Foundation, look here). It shows the economic impact of culture and that it’s necessary with a core creative field, a core with visual artists, writers, musicians, dancers; Artists producing Art. Otherwise there will be no cultural or creative industries, and no positive effects on the economy as a whole. In the first part of the Environmental scan for this project, the circles have been tossed around. By mistake, but then a thought of trying this to see what it means for participants at the Stockholm meeting. But does it work? Have a look in this working document and see what you think – and tell us. It’s part of an experimenting process and of trying to understand better the two entities: Culture and Economics.

Download participant list, programme of Aug 13th, and the Environmental scan: participantlist_stockholm, final-program-stockholm-13th-august, environmental-scan_-final. Read more posts of the project here, here and here.

The pile of books this summer is growing. There is so much to read! Here, some old and new books on cultural and creative industries, artistic practice and economy, cultural policy, situation for Art and Artists, black identity and post-colonial analysis, the new global and Free market and so forth.

Bill Ivey, “Arts, inc. How Greed and Neglect Have Destroyed Our Cultural Rights” (University of California Press 2008). Bill Ivey was Chairman of National Endowments for the Arts (NEA) in USA 1998-2001, and is now founding director of the Curb Center for Art, Enterprise, and Public Policy at Vanderbilt University. Interesting about Bill Ivey’s experience as Chairman of NEA and how Art and Artists enrich our lives, but where neglect from the governement as well as the market is endangering the future.

David Throsby, “Economics and Culture” (Cambridge University Press 2001).David Throsby is Professor of Econimcs at Macquarie University in Australia. The book behind the circle-model put forward by Department of Culture, Media and Sports in UK in 2007 (look at this post) is this one, and with very well analysed material on the two grand entities: Economics and Culture.

Daniel H. Pink, “A whole new mind. Why right-brainers will rule the future” (Penguin Group 2006). For a review read the one by Associate Professor Lane B Mills at East Carolina University. Daniel H Pink has written several books on the changes of work in the world, where this one focus on the rise of right-brain thinking in modern economics. The book has inspired many, and was recommended by Sian Prime as a source for inspiration for the models used at the Creative Pioneer Programme at Nesta in UK (read the following interview with Sian Prime from 2006).

Steven J. Tepper and Bill Ivey, “Engaging Art. The Next Great Transformation of America’s Cultural Life” (Taylor & Francis Group 2008). Seems in line with the above mentioned topics.

Chris Anderson, “Free. The future of a radical price” (Hyperion 2009). The editor in chief of Wired Magazine and author of “The Long Tail”, about the change of market in a globalized world, how an online market creates niche markets and – the topic of this new book – how prices online tend to reach zero which forces a new line of thinking on products and what is a sellable product.

Franz Fanon, “Black Skin, White Masks” (Grove Press Inc 1967). Franz Fanon was born in Martinique in 1925, studied medicine in France, specialized in psychatry and wrote several books on the African struggle for liberation. The book was first published in 1952.

After the opening speeches of the conference “Creative Entrepreneurship and Education in Cultural Life”, the poet Marc Kelly Smith took the floor. He is best known for founding Poetry Slam in 1987, a new presentation and reading style of poetry now spread around the world. Is he an entrepreneur, he asks himself and the audience, before he changes into one of the characters in “Wilderness”,  a poem written by American (and on-and-off Chicago-based) writer and poet Carl Sandburg. He performed “Chicago”, another poem by Sandburg, and also a piece by the English poet D.H Lawrence.

Three intense conference-days going from theoretical discussions and reflections to practical examples from USA and Europe in workshops and seminar sessions, as well as study visits were included in the conference, arranged by Columbia College Chicago and Encatc in Chicago on July 16–18. The main topic – if and how artistic education should include entrepreneurial skills – were tossed and turned over the days. The participants, professional educators and artists from many different countries, shared their experiences and expertise. Many examples were put forward, where management skills, career planning, project planning was part of the curricula, a trend that goes well into today’s discussion of entrepreneurship. The question of cultural economy was pursued; both the perspective of the impact of culture and art to the economy in society as a whole, something put forward by many studies; and the economy for Artists and how these professionals could build a sustainable economy on their profession.

Conference programme can be downloaded here: program_pdf.