Archive för Creative Industries

Jan Inge Reilstad was together with artist Jörgen Svensson curating the art project Neighbourhood secrets during Stavanger European Capital of Culture in 2008. In the project eight artists from different parts of the world were invited to be in dialogue with Stavanger and Sandnes over a period of twenty months. The results were eight very different art projects as intervention in public space and part of city development.

Using art in city development raises questions of the role of the artist. What is your role as an artist? Can the result of a social process be called art? Jeanne Van Heeswijk, one of the artists in the project, was matched to work with Stavanger Hospital. They did a TV-soap, directed and performed by the staff at the hospital. The artist’s role was mainly to role the wheel chairs, taking care of ad hoc practical matters.

Nicholas Bourriaud puts forward in his essay Ustabile Forbindelser (Unstable Relations) in the book describing the Stavanger projects, a change in this relational and social art. A change that was set to the specific date 9/11. After the attack on the twin towers, he reasons that the art went from relational to more radical.

Within the EU, the discussions are going warm on how to make cities and regions more creative. In the Green Paper on the potential of the cultural and creative industries put forward this spring, ideas and incentives are put forward on how to do. One suggestion is: Read this book.

“Nabologashemmeligheter. Kunsten som byprosess ” (forlagetpress.no), edited by Jan Inge Reilstad. Look into Koro, Public Art in Norway. And for more ideas on city development and art look here.

On April 27 2010, the EU Commission launched a Green Paper on how to unlock the potential in the cultural and creative industries. The twenty pages long paper build on former studies of the economic importance as well as job creating within these industries, and suggests approaches, incentives, and pose retoric questions as of how to unlock the potential that they found.

The European network Encatc has, together with Institute for Creative and Cultural Entrepreneurship at Goldsmiths University of London and Nätverkstan in Göteborg, prepared a response. Download it here:encatc-response-to-eu-green-paper .

Read this former post from the European Forum of Cultural Industries in Barcelona on March 29-30 2010.

At the Summer Academy “The Art of living on Art” starting on June 14 eleven participants from fields of music, film and visual art gathered to develop their future ideas and what steps to take to find ways to live on their art. The Academy is an initiative started by Academy of Music and Drama in Göteborg together with Nätverkstan, this year involving teachers from the all different artistic faculties.

Workshops are combined with lectures and examples of artists finding their way to live on what they do. One of the latter is the amazing guitar duo Gothenburg Combo. David Hansson and Thomas Hansy met during at the Academy of Music and Drama in Göteborg where they studied classical music, started up a band and is now touring the world playing acoustic guitar – one of the hardest instruments to try to make a career of, we are told.

They started during the education by setting up scheduled jams every Friday. No excuses were allowed to skip these sessions. No matter how you felt, if a nail was broken (they use their nails when playing), family reasons or whatsoever were reasons enough to cancel a session. You showed up and delivered something. The thought was simple: In working life you have to deliver. This was a good schooling into what that means.

They say that there is no miracle formula to reach success. It’s about delivering the best you can at every session. To work hard. Traditional marketing has not worked, they found, it’s difficult to plan and do a market strategy. Instead other things has shown important, such as networking and always work on reaching high artistic quality. A collection of many small steps in a mixture has been a way to work and, it showed a way to success. A mixture of sending material to possible partners and concert arrangers and playing at large and small concerts around the world. One example of how they work is on the tours around the world where their motto is to always come prepared, so they do not, like many other artists, have sit and practice in the hotel room into the last minute before the concert. They use the time to network, meet possible new contacts, jam with other artists for inspiration or just connecting with other musicians.

“It’s all or nothing.”

“We have created an urge for our music.”

The Summer Academy “The Art of living on Art” is a ten week university course for professionals within the artistic professions. Read more here.

The incubator Centre Dansaert Centrum, Creative Business Centre, is placed in the central Flemish part of Brussels that has become very hip and popular. A few years ago the area was run down and a place many avoided. And we know the story.

Artists moved in, gradually the status of the area grew. Today it has been renovated with apartments and shopping area. It has kept the small-scale feeling and in every corner and street you find them; the energetic people designing clothes, selling craft, running second hand stores, hat designers, architects, coffee shops and others.

For Centre Dansaert Centrum it was an attractive place to have an incubator. It’s an attractive spot, but too expensive for newly started initiatives. In the old storage building with origins back to 1870s, offices and space were created to host small and newly started companies. Today they have around fifty entrepreneurs in the building.

To get a place you introduce your project or idea to Fabien Lambert. You apply on an already existing idea or project. You pay one set amount per month and everything is included: Rent, advice and support on business plan and development, electricity and other related costs. There are eight incubators in the region, financed publicly by Ville de Bruxelles and Region Bruxelles-Capitale and of course the competition between the incubators and funding is there.

Two enthusiastic entrepreneurs and one gallerist meet us; one musician running the music company Cypres; one of the owners, Benoît Vancauwenbergh, of a fairly new communication agency 6+1; and the man behind the small gallery specialized on African artists, Nomad Gallery.

The visit was part of a joint meeting between Eurocities and Encatc in Brussels 1-2 of June 2010. Read about other incubators under the category “Incubators” on this site.

It’s always wonderful when those cultural servants, who have been working and struggling in the field for a long time, and with their work has contributed significantly to the artistic scene, are put forward. This happend yesterday when Margareta Orreblad was given the Dynamo Award by the Swedish Arts Grant Committee in the hall of Museum of Fine Arts in Göteborg.

Margareta Orreblad is a real entrepreneur, starting her small gallery Mors Mössa (Mother’s hat) around forty years ago. She is a real champion of visual art, her drive is art that engages, and in the small gallery in central town of Göteborg, any forms can be exhibited. She sets no limits concerning material, technique, angles or expression. The only limit is that an artist can only be shown once. In forty years, it has been a long list of interesting art.

Many artists witness her energy and endurance in visual arts and what role Mors Mössa has played in the artistic career. It’s a small place, just tiny, but yet so influential.

Shiva Subramanian is a cultural entrepreneur. He has a business degree, which he doesn’t use, he says: “That’s why it works”. His view is that businesses put up so many barriers, so finally you can’t be human.

He has set up a row of different small companies and run different ideas and initiatives. His idea is to just get going, build on a social network and “no paperwork!” He owns the Sona Towers on Millers Road in Bangalore, and has put up a space on the fifth floor for other entrepreneurs such as internetradio, an architect, a lawyer, graphic designer. What is the key factor for success we ask? The informal setup, his social network and culture.

“This wouldn’t work if it wasn’t within the art.”

Indian Institute of Management, along Bannerghatta Road within a green garden domain, would love an entrepreneur like the ones on fifth floor. On the Centre for Entrepreneurial Learning the idea is to work within three areas: Research, teaching and training entrepreneurs, and incubator. In the incubator they look for unique and scalable ideas and a passionate team. During “punchwhole meetings” they judge and try to punchwhole the idea and see how the entrepreneur respond to this. One challenge is to get the person focussed on the idea; a start-up work seventy percent with other things and not with the idea.

Alternative Law Forum is a collective of lawyers starting in 2000 with the idea that there is a need for an alternative practice of law concerning social and economic injustice. They have run several campaigns for sexual, women and civil rights and questions like: How do minorities get access to their rights?. The eleven laywers connected to ALF cover a large variety of issues, do research, campaigns and publish articles.

Running a perfume business these days is hard. Globalization has changed the market completely, and being a smaller business you just can’t compete with the large ones. The international connection is asked for by customers who would like to order a new perfume, and for a small business it’s just not possible. They have instead accepted to be in the second layer, Mr Vijayakumar explains, when he with love for his profession explains how it works.

The perfumery is one part of what they do at Vijayakumar Farm. The farm is named after the family name, where they have over the past few years planted over 250 species of plants and trees; endangered species, the sainted trees, spices and other things. One part is the breeding of a rare cow, which we are told, is both intelligent and has feelings. We also get to see a wonderful dance performance by Raadha Kalpa and the story behind traditional dance.

One sentence stay in your mind, said by one of the entrepreneurs: “In India if you don’t succeed you die.”

The visit is part of the exchange program Linking Initiatives, an initiative between Region Västra Götaland and Karnataka in India. Read more under tag “Bangalore” or category “India”.

Another buzzword in Europe is “Innovation”. A word making the eyes of policy makers, economists and others shine with expectation. Last year in Europe was dedicated to the year of Creativity and Innovation and the creativity around how to get the attention from the EU Commission was interesting to follow.

As was said on the Forum of Cultural Industries in Barcelona recently, cultural and creative industries are still high on the priority list among cultural ministers in Europe. And with this also the question of how you could foster creativity and innovation within art and culture.  KEA European Affairs was commissioned last year by EU to do a study showing with facts how culture in itself had an impact on creativity.  Interesting, but is culture and art necessary always creative? And for the concept of innovation we are often stuck with the classical understanding of the word; as an invention you get patented, often found within medicine and technique. Structures are built to support and foster creative ideas within these fields, often together with technical Universities.

How does that apply on cultural products and artistic expressions? Very few of these can be patented. What would be innovation in a cultural and artistic context? What is cultural innovation? Where is the driving force for (cultural) change in society? How does cultural innovation happen?

On a meeting last week with one of the finance and support structures for SME’s put up by the Swedish state, two things were evident. They had never given finance support to cultural entrepreneurs as they could remember, and on a discussion on innovative ideas, art and culture was not on the agenda.

In May and June, Region Västra Götaland will host Arvind Lodaya, Senior Faculty and Dean, Research at Sristhi School of Art, Design and Tecnology, and an artist from Bangalore (India) as a visiting Professor. His working place will be Nätverkstan and his main focus is cultural innovation. Two seminars will be held in Göteborg to explore the topic together with participants.

Download the invitation here: Cultural_Innovation.pdf . You can also download a discussion paper by Mr Arvind Lodaya here: arvindlodaya_discussionnote.pdf. More can be read of Arvind Lodaya and Srishti School of Art, Design and Technology here. and here The residence is part of the programme Linking Initiatives, a cooperation between the state of Karnataka and Region Västra Götaland.

There is a unison tone on the European Forum on Cultural Industries in Barcelona. Cultural and Creative Industries are seen as the driving force of economy in Europe. It’s among the top priorities. Figures presented show that this field employ 15% of Londoners, between 2000-2005 creative industries grew by 10% in Europe which is more than other industries, and holds 3,1% of GDP in Europe. Everyone is here; ministers and bureaucrats from all around Europe and from all levels from European Commission to state, region and local level. Civil servants, University lecturers and professors, and representatives from cultural companies to the business field. And they all agree. Creative Industries hold a potential of economic growth in Europe. This has to be part of the European 2020 strategy.

Spain holds the presidency of the European Union in the first half of 2010. And they have chosen to organize the Forum in cooperation with European Commission and Chamber of Commerce in Barcelona. Perhaps it’s not so surprising. Barcelona has fostered many famous Artists, as Pablo Picasso who grew up here as young, and of course the home of Gaudi, the famous architect and foremost Artist in Art Noveau tradition. Around the city you find Gaudi’s architecture, but also sculptures and Art works done by many other Artists in a mix of modern and traditional. The Catalonian State has put culture high on the agenda and are proud of their Artists.

Perhaps significant of the Forum is the lack of insight among the ministers and bureaucrats of what the creative industries consist of. What it is. The risk of EU putting money into the wrong incentives, and in all good intentions write new declarations that never reach the actual field is large. The expected evaluation of Mike Coyne, Director of Centre for Strategy and Evaluation Services, might be helpful in throwing some light on who all the creators are and their effects on local and regional structures. Also the expected survey by Giep Hagoort, Professor of Art and Economics at Utrecht University and Utrecht School of Arts, this spring is promising. His message being, which is also our experience from the work we have done at Nätverkstan and backed by several reports of this field from among others UK; it’s a field run by Artists within in different Art forms, organized in small-scale, micro and nano businesses and freelancers who work in networks and informal structures. When putting forward incentives and supportive structures in the cultural field, these have to be as complex as the field is.

Also significant is the lack of small-scale Artists in panels and as keynote speakers. They are there, but not as many as you would wish for.  Instead you find some of them outside in an alternative forum, campaigning for the freedom on Internet, led by well-known comic Leo Bassi. Government is promoting a “download law”, which many Artists are protesting against. Inside, at the Forum, several of the Cultural Ministers and other representatives on the contrary put forward the necessity of strong Intellectual Property Rights.

The Forum ended with six of the Cultural Ministers (we missed the Swedish Minister) giving their comments from a parallel meeting where creative industries has been discussed and with the aim of presenting a Green Paper on Culture. A Green paper released by the European Commission is a discussion document, which hope to stimulate debate and be a process for consultation on a topic. It usually comes before the White Paper, which is a more formal document. This was never presented; it was still too unready, but expect the Green Paper coming during spring.

And outside business were going on as usual among our cultural entrepreneurs; street musicians, living sculptures, painters, and other Artistic professionals.

The two women at Print Design in Lidköping are keeping very busy. They do prints for porcelain and when we visit they are about to start working with gold details, something that takes patience and precision. The knowledge they have is rare and they have kept their aims high. Their small business have had a fairly steady stream of orders since the start in 2006 when Rörstrand closed down the porcelain factory. Now it’s particularly busy. Print Design got a large order to do all the prints to the porcelain for Swedish Crown Princess Viktoria’s wedding in June and also the memory porcelain sold to the public.

The story is not un-known of these days. Rörstrand started their business producing ceramics and porcelain in 1726 in Stockholm. They grew quickly, got well-known for the quality porcelain and from 1936 the main office was placed in Lidköping together with the factory, employing around 1500 people (about 25.000 inhabitants in Lidköping) in the beginning of 21 century. In 2005 the owner, Finnish Ittala, decided to close down the factory due to the heavy investment costs of new ovens and move the business from Lidköping. All employees lost their jobs. For the small porcelain-town Lidköping, situated right at the south end of the lake Vänern in Sweden, this was of course a disaster. The porcelain factory and the shop attracted around 450.000 visitors each year. Closing down meant a catastrophe. The municipality got cold feet and the landlord stood with thousands of square metres empty space.

Gunnar Hansson, who had been working at Rörstrand, got the question if he would try to do something with the empty space and started slowly building on what today is a cluster of small-scale businesses, small production space for ceramics and porcelain, education in ceramics and a porcelain Museum. To have a platform to work from, he started the development company, Rörstrand Kulturforum with the aim of developing Rörstrand’s factory area to an attractive area for ceramic production. They started from scratch where people who had been working for the same employer as long as twenty years, were suppose to become entrepreneurs and needed education in things like how to do a budget, how the selling process worked. They also wanted to start the production of ceramics again, but where was the market for producing ceramics to a reacenable price? If you produce more than 30.000 cups you make them in Bangladesh, Gunnar Hansson tells us, and 30 cups you can produce in your own home-oven. What about producing 3000 cups?

Maybe that’s a market share they could take. In these changes Print Design started, where the two women had a very specific expertise, but had never run a business before. Now they do prints for the Royal Family in Sweden. With a combination of education, creators and Artists, business, small-scale entrepreneurs and new ideas, Rörstrand factory area has managed to keep the attraction. What is the key to success? “We have lubricated where lubricate is needed”, is Gunnar Hanssons simple reply. One such grease is, no doubt, money.

Look also at the small Art and design studio In Every Tree, Stockholmbased, but they also have a studio in the old porcelain factory in Lidköping. See a former blogpost from Biella, Italy, where the textile industry met the same destiny. The visit was part of a study visit with a think tank on creative industries in Region Västra Götaland.

This sunny day in Stockholm, people from the music industry gathered at Hotel Rival for the Creators Conference arranged by Swedish Music Information Center, The Swedish Society of Popular Music Composers and Society for Swedish Composers.

The focus was added value in the digital world, the attempt was to lift the question from Intellectual Property Rights to look broader; which way might we go in technical choices, what new business models might we see in the future, and what is the role of the middleman within the music industry? Mark Fischlock, the moderator for the day, early on stated that we seem to have underestimated the digitalization and we have for a long time tried to impose old models in a new system. He got a lot of agreeing nodding from the eight-headed panel, and American Intellectual Property Law Attorney, Bennett Lincoff, was quick in hooking on to this, saying that we need a completely new business model for the music industry that can deal with the challenges imposed by the Internet.

Other things said was things like “We have to find solutions where money goes directly to the Artist”, “People are willing to pay if the money goes to the right thing”, “How do you get a fair deal between the producer and distributor?”, “There is no interest in pipes, you are interested in the content they are providing”, “The real problem is the lawyers who seem to be stuck in old structures”, “Let’s face it: We are all cutting and pasting, we have to be less focused on IP”, “It’s a difference between free or feels free on the Internet”. Many points were made by legendary manager Peter Jenner (Pink Floyd, The Clash and others), who stressed that the industry needs to change and money go directly to the pockets of the Artists. The distributors, like the record-companies, publishers, just grab too much of the pie and this will, and has to, change. Another important point made was the lack of political interest in digitalization as a whole in Sweden.

A bit of a sad remark is the reminder that the music industry in Sweden has to take a serious look at the equality question. Are we to believe that the talented, brilliant, famous musicians, singers, composers, and directors of organizations in this field are only men? In today’s Stockholm paper Dagens Nyheter an article put the light on the music industry being very male-dominant, while among the theatre institutions things have changed. A few years ago a survey showed theatre institutions to have almost only men as directors, something that now had changed to a 50-50 percent men and women in top positions. For everyone who read today’s paper and then went to the conference, sadly got the situation in the music field confirmed. In each panel of eight people, only one in each was a woman. Maybe the Internet and new models in distribution may have an impact on changing this male domination, letting young talented women find alternative ways?

We sit right above the swimming pool, in a former swimming hall, for our meeting with Kate Oakley at City University London (UK). The changing lockers are still on the side, but now used as storage of books and documents. It’s nice, somehow. Nothing can be changed in the hall, Kate Oakley tells us. So if you remove the floor the swimming pool is still there. Now neatly covered and transformed to one of the meeting points and reading rooms for students. Kate Oakley is a writer, policy analyst, and now visiting Professor at Department of Cultural Policy and Management. She has followed and written a lot about creative industries and the new British independents, i.e. the small-scale entrepreneurs. We meet her to talk about the Cultural Leadership Programme at the City University and also creative industries. Where is it going?

UK is the cradle of cultural and creative industries, introduced about a decade ago by the Blair Labour Government and their Creative Industries Mapping Document. But what will happen now with the notion of cultural and creative industries? Kate Oakley says, after some thinking, that she sees a division in argument between on one hand “creativity”, and the other “innovation”. This means that you will find those who argue stronger for the Arts and Arts Policy, and those who enforce innovation in the more narrow sense where aesthetics are used to raise value in more traditional businesses. The creative industries managed to show the practice and everyday life of culture and cultural entrepreneurs, something that tends to get lost in this division.

So, where is the question of creative industries in UK nowadays? 2010 is election year and it’s always a time when not much will happen. And it does seem like the question has slipped from the Labour’s priorities. The Conservatives, on the other hand seem to show more interest in cultural heritage than creative industries. Maybe the recession has forced other priorities in focus, maybe not enough advocacies and lobbying from cultural politicians on fellow politicians in other areas has been done? An experience from a project in Western Sweden with Artists and politicians show that many cultural politicians feel a lack of arguments in relation to other political areas.

We also meet Nicola Turner at the Arts Council and discuss Cultural Leadership and the Cultural Leadership Programme. Quite interesting.

At Creative Choices website you find After the Crunch, a book trying to put light on these issues, and also thoughts about “So what’s next”. Terry Flew and Stuart Cunningham wrote the book Creative Industries after the First Decade of Debate, and in 2008 you could listen to many of the leading researchers within cultural and creative industries at a one-day symposium at Milton Keynes, “The Creative Industries: Ten Years After”. Nätverkstan was there, read about it here. This facts file from UK Department of Culture, Media and Sports from 2002 might be useful: ci_fact_file.pdf.

The visit to London is part of a study visit done by Kulturverkstan, the two-year Project Management Training Programme, run by Nätverkstan. Photos taken with Iphone.

Last September Department of Culture together with Department of Enterprise, Energy and Communications proposed to put around 70 million SEK (around 7 million euro) in developing the cultural and creative sector 2009–2012. The aim is to create better conditions for entrepreneurs within culture to develop their business ideas (for Swedish readers look here). Exactly how this will be done is still shrouded in mystery. As it seems it will be done in dialogue on an institutional level. But where are the actual cultural entrepreneurs?

In Region Västra Götaland about the same has been proposed by the Secretariat of Culture together with the Regional Development Secretariat (Trade, business and industry development). An action plan has been developed with ideas on how to work with enterprise development within the cultural field.

One idea, on both state and regional level, is that first of all you need to train business coaches in cultural and creative industries in how this field works. The thought is that money is already put into support like incubators, mentoring, coaching to small and medium enterprises, but these hardly ever reach the cultural entrepreneur. A good thought. Of course this support should also encompass the cultural field. But why hasn’t it so far? Well, basically since all the requirements and methods for support, coaching and mentoring are built on the traditional industry. The thought that other conditions and circumstances might be claimed in the cultural field, is often met with a sigh: “Oh, those Artists think there are so special!”. It’s based on a thought that Artist consider themselves as an elite with very special conditions, a notion also found in the report from the Committee of Inquiry on Cultural Policy last year.

It leads to two thoughts. One is that if Artists find that there are specific conditions in running a business within their field, if this is their notion, the only way to handle it must be to find out what bearing it has. The other is that business coaches easily falling into the argument that there is no difference running a cultural business than running something in other areas have probably never taken the time or effort to seriously analyze how it works running your own business within culture.

Just step into any Art Exhibition Hall in any country, like the exhibition now running at Röda Sten by Artist Sislej Xhafa. Sit down in front of his gigantic sculpture of Italian Prime Minister Berlusconi and reflect on: What is the business model behind this Artist? What is the product he is selling? Could he live on that as a business idea, and if not, what are relevant questions and suggestions to help him find ways to live on his Art?

Nätverkstan has the assignment from Region Västra Götaland together with other partners within culture, to put together a program; training business coaches on how the cultural and creative industries work, and how cultural entrepreneurs run their organizations or businesses. We will keep the readers posted on how this will work out.

When Bangalore-based film director Girish Kasaravalli introduces his film Gulabi Talkies at the Göteborg International Film Festival and Museum of World Cultures in Göteborg, he very humbly describes his idea as trying to grasp three processes in India that occurred simultaneously: The war between India and Pakistan that affected the relation between Hindus and Muslims, the change in fishing regulations on the coastal villages in Karnataka, and the introduction of private and public cable TV in villages. He wanted to show the effects of these processes in the everyday life in a small village.

The film is one of the films within the theme Beyond Bollywood at the festival. It has lifted the question of independent film making as such, as well as the Bollywood film industry and the specific situation for filmmakers in India. At the seminar after the show of Gulabi Talkies, Girish Kasaravalli and film- and theatre person Prakash Belawadi discuss the situation in India and point out that a theme like “Beyond Bollywood” creates another misunderstanding. It’s as if Bollywood films are the narrative, everything else is beyond. This is not true, they say. Bollywood might involve a lot of money (often connected to either illegal or accounted activities we learn), but seen in the number of films produced, it’s a small part of films – less than 25 procent – made in India. Yet, it’s seen by the world as the pan-India, while in fact it has very little to do with ordinary life in India.

There is a strong urge for simplicity, for stereotypes. Francis B Nyamjoh, Head of Publications and Dissemination in Senegal, quoted before on this site, writes in Cultures and Globalization: The Cultural Economy, that the global cultural entrepreneurs; the large film, music and literature companies are asking only for stereotypical stories from African scene. They don’t want to distribute alternative stories, since this is said not to sell.

At a workshop in Nairobi last September (look under Kenya) many of the participating writers were saying that if you want to sell, you need to write stories of the Big Five, the largest wild animals in the African wild life. Otherwise no one will invest money or distribute your story. Doreen Baingana, a Uganda-born writer wrote a beautiful story of three sisters growing up in modern Kampala a few years ago. The Tropical Fish has won prizes and can be found on searches on the Internet. Anjum Hasan is a Bangalore-based writer who recently published her book Neti, Neti, a wonderful story of being a young woman in modern Bangalore. So, there Is no need among young women in the world of these stories?

Who is continuously reproducing the need for stereotypical stories? The audience, customers, distribution chains, large global entrepreneurs, investors? Perhaps Internet can be an important tool to change this.

Photos and film: Leif Eriksson, Filmhögskolan Göteborg University.

The fact that the Cultural scene is complex and consists of multidimensional relations, networks, and processes is nothing new. Most people, from Artists to politicians, agree that getting an overview of this area is more or less impossible. On a theoretical and general level, that is. When it comes to writing policies, discussing development of the field, and the role of creative industries, all seem forgotten. The awareness of the complexity goes down the drain. When it comes to policy the consensus around the Cultural field is overwhelming.

What are the consequences? Misguided and ill-substantiated proposals are formed; that, if really bad can endanger the Cultural life rather than catalyze it’s potential. This was evident not least in the work done by The Committee of Inquiry of Cultural Policy in Sweden, and the report presented by them last February.

David Karlsson, Chair of Nätverkstan, puts the light on this in his new book A Cultural Policy: money, art and politics to be published on February 12. David Karlsson was part of the Secretariat connected to the Committee for one year, after which he left because of bad management. The book is in many ways his respond to what should have been put forward in the report on Cultural policy presented by the Committee. But it’s not only that. It’s the first attempt in later years in Sweden of taking a grip of the whole area of Art and Culture.

The fifteen chapters cover a whole range of areas and processes such as Culture, Economy, Industry, Figures, Democracy, Production, Quality…All areas with it’s own complexity, and put together, even more diverse. Together with very concrete examples of consequences for Cultural policy, he reaches his own thesis (a conclusion of a reasoning in the first part of the book, my translation): “Firstly, every political action directed towards the Cultural field, to have any prospect of leading to results, have to build on an understanding of the complexity of the field. Cultural policy needs to become more complicated to be able to operate less complicated. The second conclusion is that a free and independent Art is an absolute condition for all activity within the cultural economy”. This is one reason why it’s necessary to separate Art from Culture and discuss different policy within the different areas.

One of the other discussions is that of Cultural Production. All Cultural products that can be digitalized will be digitized. These products will be for free (which follows the thought of Chris Anderson in his book Free). Cultural life is torn apart in two areas; one where digital Cultural products goes towards being for free, the other being that productions such as concerts, theatre and dance performances will become more expensive.

Several posts have been written at this site before on the topic of Cultural policy. Look under Swedish Cultural Policy, “Time for Culture”, Culture should mainstream all policy, Art and creative industries, The Creative Industries: Ten years after, and many more.

Göteborg University is planning a one-year master on Art an Entrepreneurship. The idea is that students start in Göteborg and do part of the education in Bangalore, India. Hopefully the part in Bangalore would be Srishti School of Art, Design and Technology.

A base for the cooperation would be student exchange, where Indian students go to Sweden and the other way around. For Swedish students there are great opportunities in learning a completely different environment, spend a longer time in a different context to get input about Art and entrepreneurship by mixing the theoretical with social practice.

Four conference days filled with seminars, working group meetings, worksops, study visits and meetings in Barcelona just took place at the Encatc Annual Conference.

During the talk between Isabelle Schwartz from European Cultural Foundation, Angels Margarit from Angels Margarit Dance Company, and Angel Meastres from Transit the role of cultural managers were tossed and turned. What is the role of cultural managers? Is it only a role mainly having Artistic production on one side and management on the other? On other point put forward was that of representation within the EU-institutions and funding. The Artistic point of view is not put forward in an organized form, since the organization among Artists is quite week. The publishing house, recording companies, film industry are represented and have organisations that lobby for their interest, but not the Artists. That is more on individual level. There is an interesting balance between framework and independence, something Angel Meastres put forward, and where is the cultural manager? They are mainly emphasizing ideas and how to find money, not society and building infrastructre. Something to consider in educational programmes around Europe.

A visit at Can Xalant showed an Artistic collective, Transit, running residency-programmes, workshops and exhibitions. An old farming house, owned by the municipality, now embedded and surrounded by larger companies and industries. Their deal was quite unusual. The municipality set up a competetion to find who would get the possibility to run the building. Artistic groups sent in their proposals of activities and ideas. Transit won and had now built an infrastructure, programmes, activities and resiencies. Now it’s time to apply again, with a new application. Their time run out in December, and they will get the decision…in December. January 1 they are supposed to continue with programming if they get money, if not, they are supposed to leave the house with everything in it. Either step on the gas pedal or brake.

So, how do you plan a serious and sustainable organization under those conditions?

For the conference programme, look here. Nätverkstan took part in two presentations: 1) the working group meeting “Creative Entrepreneurship and Education in Cultural Life”, download the pdf here: encatcwg_barcelona-oct09. , and 2) the dialogue on “How to detect creativity potentials in the digital environment” together with Jordi Sellas i Ferrés at, among other things, RBA Audovisual. Download the presentation here: encatc09-presentation-oct-09_2.

Listen to a conversation on how some cultural organizations in USA cope with the economic crisis and how they have been affected.

I was stunned with what the government official was saying. I had to hear it referred by another person before I believed it.

The workshop days on the topic “The Economy of Creativity” started with a TV-show with well-known actor and journalist John Sibi-Okumu as the presenter. Invited to the panel were celebrities from Kenyan business and creative life. Hip-hop artist Nameless shared panel with business man Manu Chandaria,TV-personality Dan Ndambuki known for his very popular show “Churchill Live”, a representative from the Rugby team, Anders Öhrn from Swedish Institute and the governmental official. It was a talk of the economy of creativity, obstacles and possibilities for creative industries in Kenya, the relation between culture and business life. The governmental official said that a cultural policy is coming and a national endowment for the Arts will be in place, something very welcomed by the Artists in the audience although many afterwards told me that they heard this so many times. And as she talked she was addressing problems in the field, and she explained the problems with something like: “People have an attitude problem” and “this needs to be changed”. People have an attitude problem? A clip will be on youtube soon, so let’s check if she really said this.

After the show, mainly cultural entrepreneurs and some representatives from business life gathered on a one and a half day workshop to discuss how cultural entrepreneurs and investors could empower each other. The thought was that business life needs the creative industries, as well as the other way around. After long and intense discussions and the full commitment of participants acting as investors investing money in cultural projects, it was quite obvious that venture capital and cultural projects and businesses have difficulties finding each other. Investors will not find the opportunities they are looking for in these projects and Artists’ might not be interested in this sort of capital. They just don’t make enough profit to be interesting for the investor and the major drive for the Artists is not profit, but meaning. For a few it might be a way, and for them it would perhaps be interesting to build bridges, but for the majority this is not a solution. It is important, all-the-same, to learn from each other and there are benefits for both business and cultural field to interact more, was a thought from the conference.

On the evaluation after the workshop, a few conclusions were drawn to strengthen the creative industries and the awareness of the same. Maybe not so new, but even more strongly:

1. Strengthen cultural entrepreneurs and professional Artists with management tools and other similar skills. Education, workshops and training is needed.

2. Strengthen the creative field as a sector through better organization and structure.

3. Promote the creative industries and show the potential for other fields. Raise awareness with businesses and investors.

The workshop was funded by Swedish Institute and Strömme Foundation, support from the Swedish Embassy in Nairobi,  in the project “Empowering Creators and Investors” run by Pratik Vithlani in cooperation with GoDown Arts Centre and Nätverkstan. Read more under category “Kenya” on the side on this site.

The discussion on the consequences of digitalization for example music, film, literature, cultural journals is like an undulating ocean. It goes up and down but never stops its movement. Each of the Art forms has their own discussion.

Publishing houses were horrified of Google, the scanning of literature to make the first gigantic digital library. The Google deals made publishing houses furious and should these be signed or not? Did they have a choice? Are they mainly worried of the payment to the author or of their own position?

Music has fought fiercly against free downloading. In Sweden the new Ipred law aim to hunt those down that download for free. What does new business models look like on the Internet that make music available and the user pay for it? Examples like Spotify has grown up as new initiatives. Film is the same. Free downloading or sites like youtube, where films are uploaded to be viewed by anyone, is a big concern. The quality in screening is not good, but it’s for free. Chris Anderson says in his new book “Free” that with Internet everything goes towards zero in costs. The business model, or how to earn money, will look very different in the future.

And what happens to the Artists? In the end, as most of the time, they are without income. Perhaps this development could actually be positive for the single Artist as money and power of distribution will be in the hands of the producer?

There are many questions and processes overlapping and crossing each other. The different industries; film, music, publishing worry about their future. But stay within their own field. Very few in Sweden have tried to get an overview, looked across the different specific fields to see the larger trend. This is the ambition in the pre-study done by Mikael Löfgren, Swedish Cultural Journalist, in cooperation with colleagues at Nätverkstan this coming fall. The study is funded by The Foundation for the Culture of the Future. Hopefully it will be the beginning of a learning process ending with a large Hearing in Göteborg where these issues will be discussed.

Schedule, Bangalore on the 13th of August 2009:

10.00–12.00 meeting at Srishti School of Art, Design and Technology to discuss cooperation on social and innovative entpreneurship, pedagogical and educational ideas, and young filmers. The meeting was held by Arvind Lodaya and Geeta Narayanan, taking part was members of staff of different positions.

14.00–15.00 meeting with animators, among them the Association of Bangalore Animation Industry, the animation education Toon Skool, animation studio Raydrops and Mediateck, and Asian Institute of Gaming and Animation (Aiga). Discussion around possible exchanges between animators in Region of Västra Götaland and Karnataka.

15–18 meeting at Attakkalari with Jay Palazhy and his colleagues. Several performances are planned to come to Vara Concert Hall in West Sweden in March next year. More possibilities were discussed as perhaps events at Museum of World Cultures. We got an introduction of all different projects going on from “teachers’ training” to workshops on grassroot level as well as experimenting performances on movement, technology and lightning. We were introduced to graduating students’ work and were generously shown parts of their graduating performance – impressive work.

18.30–20.00 (we arrived late to this meeting) meeting with filmmakers, film critics, film association, writers, activists to discuss the film scene in India and the set-up of a Film Directing School in Bangalore. Among the participants was well-known Karnataka filmmaker Girish Kasaravalli, giving an idea of the filmmaking in India and Karnataka. Parallell to this, a discussion on how to start a new organization in Bangalore inspired by and in cooperaton with Nätverkstan.

20.00 – all participants from the former meeting continued over dinner.

00.30 Bedtime.