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What place should culture have in future Göteborg? Who’s initiative will be taken seriously and where do initiatives go?
The first semester at Kulturverkstan, the International Project Management within Culture, the students have to deal with ”glocal” Göteborg. They get real life projects to work with, which not only put them into project work, but also helps reflecting around the global and local – glocal – city. They deal with context, process and the operational from start.
Nätverkstan, the organization behind Kulturverkstan, is during 2013 using the same model to look at our own work and place in society. And we start with the question: What is the role of a cultural organization in today’s society?
To start off we went on a bus tour around glocal Göteborg. We rented a bus, asked Peter Rundqvist, Cultural Coordinator att Project UNO (Project Development Northeast) and well oriented in the city, to take us on a social, economic, and demographic tour around Göteborg from the rich south to the poorer northeast.
As the city changed around us from the dense city center to farming land, from richer to poorer areas, to hidden pearls in the middle of the million programme housing we discussed city planning, culture, space, possibilities, and demographics.
And it all came down to: Who has access to the city?
Professor of Cultural Economics, Pier Luigi Sacco, has been widely engaged around Europe as a consultant to governments, local administrators, and cultural organisations on culture-led local development.
His perspective is the system, and he talks about the system-wide cultural districts. The role of culture has changed over the decades, he says, and today the importance lies in the fact that it is system-wide which means it permeates social and economic life in cities and regions.
The worst thing a government can do is to cut in the cultural budget, he said on a conference in Göteborg in February 2012. The longterm effects will be severe for the city, region, and state.
Pier Luigi Sacco has also been engaged in Sweden. In Region of Halland his methods have been tried, and now also in the province of Skaraborg, part of Region Västra Götaland.
Nätverkstan has translated some of his texts, done an interview, and collected all this in a publication published in the end of April. The publication is part of the project Knep and financed by European Social Fund. Keep eyes open here.
When the Swedish Council for Cultural and Creative Industries formed in 2010 we were many that hoped this would mean a thorough and serious review of Sweden’s position and standing-points in the cultural and creative industries.
So far the regions had been the main motors in the discussion of CCI, this gave an opportunity for the state, the Department of Enterprise and Department of Culture, to form strategies and activities for CCI grasping everything from the single artist running her own one-woman-business as a platform for her artistic work to the larger businesses within areas such as music, film, and design.
Being one of the members of the Council, I wanted to see a more content-based discussion on CCI and in this include the artists and their specific situation.
At Nätverkstan we have written two reports on the this topic: Den ofrivillige företagaren (The reluctant entrepreneur, 2002) and Örnarna och myrstacken. Vad vet vi om kulturnäringarna? (Eagles and the ant-hill. What do we know of the cultural industries?, 2010), the last report on commission from Region Västra Götaland. Both these two had the ambition to put a perspective on CCI which include the whole complexity of the cultural field and which takes its standing point in the artistic production.
On February 5 the Council presented the report and a film clip from two years work. Disappointments were many, and perhaps most frankly declared by the Association of Swedish Illustrators and Graphic Designers where they simply state in an article ”No thanks to counsels from the Council!”.
Although the role of the Council was vague and was never meant to be other than a council, a discussion partner to the political structure, expectations were much higher than what came out.
Now the state shows minor interest for these questions and the main drivers of these industries in Sweden are still the regions. This means – as it looks at the moment – that the regions will act very differently around the CCI and depending on where you live in the country it can be a large public authority interest and thereby also possibilities for artists and cultural entrepreneurs, or it can be quite quiet. It will be continuously difficult to compare and evaluate incentives and policy work within CCI between the regions.
The gap that this creates leaves room for anyone to define CCI as they please and without a state policy framework the potential these industries hold will be lost. Sweden will continue to lagg behind in the European discussion in this area.
Read also Nätverkstan’s report written on commission of the Region Västra Götaland on CCI ”Örnarna och myrstacken”,(Swedish) here: ornarna_110925.
Nätverkstan is publishing translated (into Swedish) essays from two cultural economists shortly: A book with two essays by Italian Cultural Economist Pier Luigi Sacco together with an interview of his story, and a book with two essays by Cultural Researcher Giep Hagoort from Netherlands and an interview. Published in end of February.
To find the depth in culture journals you don’t need 3D-glasses, but sometimes a little better exposure would help.
The team running the Nätverkstan project Kulturchock (Culture Chock), who are quoted above, are clever people. New this year is a cooperation with eleven specific bookshops to expose the cultural journals under the signature ”Cultural Journals Weeks”. Some of the best bookhops in the country are leaving their best marketing spot to cultural journals: the shopping-windows!
The Cultural Journals Week will be visable from South to North during January and February and some already started!
The new year and our new cultural strategic assignment kick started with a seminar at Vara Concert Hall, focused on the topic of streamed culture, last Thursday. The Swedish government has marked digitalization as an important way for culture to reach a wider audience (read here). Vara Concert Hall celebrates their 10th anniversary this fall and together with Nätverkstan they are now in the process of implementing technology and procedures to start live streaming their events. Their aim is completely in line with the thoughts from the Swedish government – especially to reach people not able to come to the cultural events, in places such as prisons, homes for the old and hospitals.
The first action in our mutual project was to identify and invite the most prominent organizations in the field to a hearing. Our aim has always been to support the small and independent organizations and we are glad that Vara Concert Hall shares this belief. Together, we also believe that sharing knowledge and solutions strengthens the efforts made, and that this is especially true in the complex field of digitalizations where new technology is introduced almost on a daily basis. The procurement of digital services is an intricate matter and smaller organizations often make mistakes in the process – which in turn means that tax money is wrongly spent on expensive and short lived solutions.
The keynote speakers were Urban Ward from Gothenburg Symphony Orchestra, Ulrik Flood from Digital Live Arena, Peo Thyrén from STIMand Johannes Nebel from Play Kultur. In the audience were representatives from the Swedish Arts Council, Kultur i Väst, Kultursekretariatet i Västra Götaland as well as people from cinemas and smaller cultural organizations. Moderator for the hearing (and project manager for Vara Live Stream) was Leif Eriksson from Nätverkstan.
Magnus Lemark from the Swedish Arts Council remarked that this hearing is a running start for them, as they have just been handed the assignment from the Swedish Government, to help the Swedish cultural sector over the digital threshold. And Johannes Nebel agreed that this kind of meetings to share knowledge is the best way to get knowledge and tackle new complex investments. He also said that the main problem for digital material is distribution, and that Sweden lacks the kind of marketplaces that focus solely on culture. Play Kultur was started with exactly this in mind, to become the first portal for live streamed and archived material on performing arts.
We hope that Johannes last words from the hearing gives echo and they will certainly work inspiring for our own efforts: ”Västra Götaland now has the chance to be the first region in Sweden to show how coordination of digital efforts works.”
Our cooperation with Vara Concert Hall continues, and knowledge produced within the project will be made public in a conference later this fall. But we are also open to smaller hearings in the region and we especially look forward to the 20th of May, when GSO and Play Kultur are hosting a seminar in Gothenburg. Cooperation makes us stronger!
By Carl Forsberg, Head of Medialab and Technique at Nätverkstan
Have you ever heard the sound of money pooring into to your cash register? The sound is illustrated with a big ”Ka-tziing” (at least in Swedish…) when figures like Scrooge McDuck in the Donald Duck cartoons is pooring more gold coins into his already dense cashbox.
”Kablonk” documentary filmer Bengt Löfgren illustrated the sound of the few coins he could cash in after his large film projects…
Photographer: Carina Gran, www.carinagran.se.
Have you ever heard the sound of money pooring into to your cash register? The sound is illustrated with a big ”Ka-tziing” (at least in Swedish…) when figures like Scrooge McDuck in the Donald Duck cartoons is pooring more gold coins into his already dense cashbox.
”Kablonk” documentary filmer Bengt Löfgren illustrated the sound of the few coins he could cash in after his large film projects. Despite many successful film projects, winning prices and being shown on television, his pockets were still echoing empty he said with a smile. But you have to keep on, not wait for the money, and continue ”listen, learn, and develop” he concluded.
One of the stimulating points of the conference ”Ka-tziing!” in Göteborg on November 14, was when artists within film, literature, visual art, handicraft, performing arts, and music told short pecha-kucha stories of how they live on their art.
The conference and small market fair gathered 250 energetic and interested participants from art, culture, regional office, and organizations working with cultural entrepreneurship, to discuss, mingle, network, and get information of what Region Västra Götaland is doing to facilitate the entrepreneurial side of a cultural and artistic freelance work.
Guest key note speaker was Giep Hagoort, researcher of Utrecht School of the Arts (Holland), focussing on the entrepreneurial dimension of cultural and creative industries (also the title of his latest booklet), addressing the main point that all discussions and research on art and cultural entrepreneurship have to start in close relation to the actual artistic scene – to the practice.
Researchers have a tendency to sit in their ivory towers and not meet with the practice. To reach new interesting research, this needs to be challenged. And a quick hand-up on how many researchers this conference had attracted showed one person.
Perhaps no glimmering new solutions of how to get Ka-tziing instead of Kablonk in your pocket, but ideas, perspectives, inspiration, and a lot of time to mingle and look for connections among those who can support in how to a little better sustain yourself.
The conference was an initiative by Region Västra Götaland and Knep, an educational project run by Nätverkstan, supported by the European Social Fund. Funding the conference was European Social Fund and Region Västra Götaland. Performers during the day was Uttryckslabbet. Download the program here: Ka-tziing_inbjudan.pdf.
Etiketter:Artistic practice, Creative Industries, Creativity, Cultural economy, Cultural Project, Economy, Education, Entrepreneur, Entrepreneurship, Research, Self-employment, Social entrepreneur, Västra Götaland
Since 2009 large and small newspapers around the world have been facing difficulties with drop in profit, drop in sales with job cuts as a result.
The latest in the line of newspaper cuts is Newsweek announcing earlier this fall the end of printed publication, and only going digital. December 31 is the last printed issue being distributed changing an eighty year chain of printed publications. The Independent as another example of a troubled newspaper and in the US the newspaper scene has changed drastically with papers like The Seattle Post-intelligencer, The Detroit News, and The San Francisco Chronicle and more severely being reduced and some closed down.
The Swedish daily Dagens Nyheter has seen a drastic cut among employees and the latest news is that the other large daily Svenska Dagbladet has to save around 40 million SEK leading to cutting off it’s cultural pages and having around 50–60 employees are loosing their jobs.
Smaller newspapers are facing the same future. Nerikes Allehanda and Vestmanlands Läns Tidning, who both have the same owner, are cutting with 75 people during this year (read more here).
Times for newspapers and journals are dramatically changing. What is the future of printed press? Will heaps of printed books, journals, newspapers just be stored in piles collecting dust while the readers are elsewhere?
Cultural critic Olav Fumarola Unsgaard addresses this challenge and the future of print in an article at A-Desk Critical Thinking. He writes:
To understand the media landscape of today we must change our point of viewpoint. The world of printed media is today going through very rapid changes. To make it simple all these changes are in one way or another connected to digitalisation and the Internet. First of all we must understand that these changes have an impact on the entire sector of print. This means newspapers, journals, magazines, books and comics. It will affect the worldwide media conglomerates as well as the small fanzines. In the words of Joseph Schumpeter is there a massive creative destruction going on. Someone will lose and someone will gain.
Read the full article here.
Olav Fumarola Unsgaard is cultural journalist, book editor and project manager, also a former project manager for the long tail-project at Nätverkstan. Today mostly working with the Swedish publishing house Atlas and the journals Fronesis and Ord&Bild.
Etiketter:Artistic practice, Creative Industries, crisis, Cultural economy, Cultural Journal, Development, Distribution, Economy, Entrepreneurship, Globalization, Literature, New economy, Transformation
Swedish photographer Mats Bäcker had a flying start of his career taking the legendary black and white photo of Iggy Pop at Dad’s Dancehall in Kopenhagen in 1977. Thirty-five years later the photo of Iggy Pop showing the finger to the audience sold at a famous Swedish Auction House for 56.000 SEK (6.489 euro).
He is driven by a feeling of ”it will go to hell anyway” and says that ”when the entrepreneur goes in, the artist goes out”. The entrepreneur and artist seem to be like a swingdoor in constant movement in his life.
During the one hour lecture at the six fulldays course on art and entrepreneurship hosted by Kulturlyftet and performed by Nätverkstan, Mats Bäcker tells a wonderful success-story full of worries and disbelief; a constant force to develop his artistic skill and challenging his perception in trying new things; networking; and, as he puts it ”good luck and a good gene to endure disappointments”.
The last is, he points out, how to live on your art. The other is to recycle. The artistic work he did when he started as a pop- and rockart photographer is used again, in new settings and imagery. Later as a performance photographer at the Opera in Stockholm he developed new ways of taking photos of movement. All can be used again in new playful ways.
”Recylce, recycle, recycle” he says with emphasis looking over the audience of illustrators, photographers, designers, filmers, and visual artists, and, he points out, not trying to do everything but instead choose your artistic form and work hard on this.
Today the Cultural Affair’s Committee in Region Västra Götaland is gathering to decide on the proposal of the regional culture plan for 2013-2015.
The culture plan is part of the new ”trunk model”, decided by the Swedish government in December of 2009, introduced, after another round of detail study in how this model should be performed, in 2011 to move (some) decisions of cultural investments from the state to the regions. This way, the argument is, the decisions are taken closer to each region’s citizens. Instead of the state deciding where money in a specific region should be spent, the region gets to decide.
1,2 billion SEK of the cultural budget is moved from the state to the regions. But to get the hands on the money, each region has to present a plan, a cultural plan, and inform and negotiate with the state, here handled by the Arts Council, on where to spend the money. This has of course caused a lot of discussions. Is the trunk model only a paper product, where the Arts Council is taking the real decisions? Are local politicians to be trusted? Do local politicians really know enough about art and culture to be able to decide on investments and make the difficult priorities needed?
Västra Götalandsregionen was at an early stage the role model for the trunk model. The negotiations between the Arts Council and Region Västra Götaland started earlier where the region did very well in negotiations and held a high profile in debates, discussions and visions of the role of art and culture in the region.
Now the region seems to have out-dated itself. The culture plan for 2013-2015 is without any vision and, to be a bit bold, not even readable, something also noted among many of the parties, including Nätverkstan, responding to the circulation of comment before the decision (se today’s daily Göteborgs-Posten). ”It’s a culture plan without a plan”, as David Karlsson puts it.
To the leaders of Region Västra Götaland’s culture affairs we are many that wonder: Where are you heading with arts and culture in the region?
Find attached the culture plan of Region Västra Götaland that is up for decision here: Västra Götalands kulturplan.pdf. See also Nätverkstan’s respond to the circulation here: remissvar vgr_kulturplan_120905.pdf. Read a post by Swedish Radio from 2010 here. And former posts here.
Kulturlyftet is a large European educational project started by KRO/KIF (The Swedish Artists’ National Organization and Swedish Handicraftartists and Industrial Designers, my translation) with the aim of offering a range of educational initiatives for their members.
The project offers courses in areas such as Media and Communication, Pedagogics, Culture and Availability, and Project- and Process work with Art and Culture in Focus.
Nätverkstan is responsible the course Artistic Practice and Entrepreneurship together with Republic Consulting. Last Monday we started and around fifteen participants; illustrators, photographers, publishers, filmmakers, will gather once a week for six weeks in WIP Konsthall in Årsta to dig deep into entrepreneurship and how to live on your artistic practice. Exciting!
Kulturlyftet is run by KRO/KIF in cooperation with Svenska Fotografers Förbund (Association of Swedish Professional Photographers), Svenska Tecknare (Association of Swedish Illustrators and Graphic Designers), and Konstnärscentrum Öst. Their members are photographers, illustrators, graphic designers, visual artists, and artists within handicraft and industrial design.
Often debated, and the politicians in Region Västra Götaland love to join the choir, is the relation between the central city or capital and the periphery. Urbanization has made this a burning question. A constant topic on politicians agenda is how to deal with depopulation of the countryside.
The discussion is often built as if the center is in opposition to the periphery. Instead of a perspective of how the two can support each other in development. American–Canadian activist and writer Jane Jacobs (1916–2006), who had a great interest in urban development and communities, wrote in mid 60s about this dilemma. Her main thesis was that cities are the main drivers of economic development.
The June 30th number of Economist puts London on a high as the international hub in UK and discusses its role for development of the rest of Britain. And the lack of appreciation of its brilliance among policymakers.
”Now history is moving on, and the policymakers are messing up. They could tip the city into a decline without even noticing it, for the ecosystem of a great city is a complex and fragile thing.”
”Stay open to stay great” is the conclusion of the Economist leader article. Staying open means continue to let foreigners and immigrants coming into the country. They have helped built London to the city it is and more help is needed. Building a fortress around Europe doesn’t seem like the most forward-looking idea.
One of the success stories of Stanford University, with it’s premises in Silicon Valley outside San Francisco (US), is, it’s said, to be its close relation to the businesses in Silicon Valley. It’s a symbiotic relationship. They nurture each other and many success business stories have started at Stanford; Google, Facebook, Instagram, Apple, Hewlett-Packard.
Leland Stanford, a Republican governor in the late 1800s and who made a fortune from Central Pacific and Southern Pacific railroads, and his wife decided to found a University in their late son’s name. Stanford University opened its doors in 1891 and the device was that the University should not become an ivory tower, but ”qualify students for personal success, and direct usefulness in life”. From the start, the close relationship to private funding, corporate research funds, and venture capital for start-ups, first for innovations in radio and broadcast media to todays digital technology, has been a base for the University.
The story can be read in The New Yorker (April 30, 2012) and gives an interesting light on the success story behind business ideas developed at Stanford and the philosophy behind it. But also the dangers of such a focus on success and making money.
The campus life and the atmosphere at Stanford is described as open to ideas, easy going, ”people are willing to try things”, risk-taking, access to venture and risk capital, creative. But there are also questions raised if Stanford has the right balance between commerce and learning, between getting skills to make it and intellectual discovery for its own sake? Is corporate money stearing research priorities?
David Kennedy, a Pulitzer Prize-winning historian, who has also taught for many years at Stanford, express his worries that students uncritically incorporate the possibilities of Silicon Valley, but it’s a lack of students devoted to the liberal arts and the idea of pure learning. The one and simple question stearing choices is: What will I get out of it?
The philosophy now promoted at Stanford is the ”interdisciplinary education” and getting students to become ”T-shaped”, that is they have depth in a particular field of study and breadth across multiple disciplines. Social skills are put forward and an effort is to put together students with different majors (engineering, business, medicine, science, design) to together solve real or abstract problems.
David Kelley, the founder of design firm IDEO, is also director of Institute fo Design at Stanford (d.school), and is driven by the mission to lift empathy in his students. He wants the students to learn to see the human side of the challenges posed in class and that way provoke creativity.
Still, fewer students get into liberal arts and humanities and many become, as said by a senior Miles Unterreiner, ”slaves to the dictates of a hoped-for future”. Students become instrumental and only get majors in subjects that lead to jobs, something also supported by Universities.
It’s an interesting development. Reading Steve Jobs story and listening to many of his talks, he puts two processes next to each other as crucial for his success: The development of technology and the liberal arts.
The post is based on the article in The New Yorker (April 30, 2012) ”Annals of higher education. Get rich U.There are no walls between Stanford and Silicon Valley. Should there be?” by Ken Auletta. The photo is from a TED talk on the web.
Read more from posts on IDEO, San Francisco, and the Arts from our visit in 2008 here and posts on other interesting US visits here. Read also here the report from Svenskt Näringsliv which last year promoted less money to humanity education in Sweden, a very criticized report.
For those interested in trying the New York Art world, the magazine New York (April 30 2012) is giving some handy tips in a nineteen rules handbook. Maybe worth looking through…?
1. Reject the Market. Embrace the Market. Hm. That contradiction. Always present.
2. Stay on Trend…Things we’ve seen a lot of lately, New York says, is Trash art, Cindy Sherman-esque, Neon Words, Candy-Colored Sculpture and Video-Game Art…
5. Survive With your head down. Artist Alex Katz (84) remember how it was: ”A lot of people respect me” he says ”But people used to really hate my work. As late as 1975, I had a show in Paris and people were screaming in the gallery. They were saying this is terrible art and I should go back to art school”. Sort of Don’t Give Up.
6. Outsource to China. Artist Kahinde Wiley came to Beijing in 2006 and has set up a studio which has become his main production hub and second home.
7. Know These 100 people. An insider’s list of art insiders. The necessary list of gallerists if you are to make it in New York or perhaps the US…
8. Don’t Be Afraid to Trade Up. When a bigger gallery comes calling, listen. Since the recession, three powerhouse galleries have been especially aggressive in grabbing talent. And those are: David Swirner, Larry Gagosian, Sean Kelly.
9. Show up. Mainly: When you mingle and network, make sure you are caught on photos (and look cool…).
10. Pick Your Artists and Stick with Them. Whole-life art patronage – collecting work is just the start.
11. Buy the Same Thing Everyone Else is Buying. A shoppinglist would include, according to New York and art collector Adam Lindemann: Damien Hirst, Cindy Sherman, Richard Prince, among others.
12. Get Born into It. The inheritance class.
13. Don’t Let a Gallerist Take Half the Profit. The collective gallery Reena Spaulings is an example of how to organize and show work in a different manner.
14. Be Ruthless. Making a killing in the art world’s dark market.
15. Pretend You’re and Outsider Even When You’re at the Center of Everything. The gallery Family Business is a gallery – but not.
16. Pack Your Bags, Fly Around the World, and Hang Out With Everyone You Know From New York.
17. Be Everywhere at Once (But Rarely New York). On the same theme as Rule no 16. Be there but look busy.
18. Join the Establishment. Cling to Your Street Cred.
19. There Are No Rules. Break barriers. Do what you have to do.
commissioned by Region Västra Götaland to follow up the region’s performance within its five focus areas. Indicators were chosen for the different areas, but when measured the focus area Culture was glowing empty. There were no available statistics.
Cultural organizations feel obliged to commission economic impact studies since this is what everyone else does and is expected by the funder. But no-one, including the public funder, trust the figures. Well-performed studies get mixed with less relevant ones and the figures can’t be trusted. It becomes a charade, or as Hasan Bakhshi, Director at Creative Industries in Nesta’s Policy and Research Unit, calls it in his speech in Sidney on March 20: A Prisoners’ Dilemma. In worst case these impact studies are used as evidence for decision-makers in lack of something else.
At School of Business, Economics and Law University of Gothenburg last Friday (Arpil 20) measuring the value of culture was on the agenda. Invited experts in the field presented aspects and research challenges in the seminar The Value of Culture.
Professors Bruno S Frey, Trine Bille, David Throsby and PhD student John Armbrecht all pointed at the need of finding relevant indicators for cultural value. Economic value has one singel unit to measure from (money), while cultural value is multi-faceted and has no single unit of account, as David Throsby put it. This calls for other methods of valuation (as something different than value) and as he concluded; a more holistic approach of valuation is necessary.
Trine Bille was looking at cultural policy and the tendency in the Nordic Countries to look more at the growth perspective rather than the welfare one. But, she concluded, the welfare perspective is often under-estimated and the growth perspective highly exaggerated in cultural policy. The biggest value of the Cultural and Creative Industries is the created value in other areas outside its own field.
Perhaps the most remembered quotes were ”Simplicity has some virtue” (David Throsby) and ”Just look at raw figures. If you don’t see any effects in the raw facts don’t run after it. You will find statistics if you do, but not relevant one” (Bruno S Frey).
FunctionFox, a Canadian company helping small companies improve productivity, has done a survey of more than two hundreds professionals within marketing, advertising, web design and the likes across the US. The aim was to see what these businesses are expecting the coming year in development or challenges in their businesses.
They found, for example, that even though times are hard and economy swaying, 43% of the small creative firms they surveyed expect to increase staff during the year. 52% expected to keep the current staff level.
Firms employing seven or more staff were more likely to add staff during 2012, while with six or fewer employees were more likely to maintain their staff.
It also showed that creative companies with eight or fewer employees are most optimistic about having a revenue growth. Large firms were more careful in their anticipation.
Read more here: FunctionFox-Creative-Industry-Outlook-2012.pdf.
GoDown Arts Centre in Nairobi started in 2009 workshops in art and entrepreneurship for the art community in Kenya and East Africa. The workshops has now evolved to build a Capacity-building Program for Creative Entrepreneurs and Artists in East Africa that is long-term and this Summer a pilot will start, a 10 weeks Summer-course in art and entrepreneurship.
Nätverkstan has been a part in this cooperation since the start, holding workshops, arranged study visit, facilitators workshops, and discussing content and educational planning. Last week (26–28th of March) a facilitators workshop took place in Nairobi, held by GoDown Art Centre, Sian Prime at Goldsmiths University and Nätverkstan.
With such a commitment and talent as found in the arts community and among institutions in Nairobi, this Summer-course is not far from coming true.
Etiketter:Artist, Artistic practice, Creative Industries, Creativity, Cultural economy, Cultural Policy, Cultural Project, Democracy, Development, Education, Entrepreneur, Entrepreneurship, International exchange, Resources, Social entrepreneur
First came shipbuilding. Then came Volvo. Now comes Film Industry to Göteborg.
The text, found on the wall at Gothenburg Film Studios, tells in three sentences the changes that Göteborg, and specifically the North Bank Side of river Göta Älv, has been going through the last forty years.
Shipbuilding was a large industry in Göteborg for a long time and the city was an important international hub for import and export of goods as well as ideas and contacts. Swedish East India Company had its base here and 37 of their ships were built in docks in the city. In the 70s the big crisis hit shipbuilding and many people lost their jobs and the deserted area has now changed into fancy residents. New businesses and centres are created with TV. Radio, IT, and film industry as a growing industry.
Now the car manufacturing industry is in a crisis and Saab sadly had to close down its business last year. Again people have lost their jobs. What will come instead is a question, but also strong in Trollhättan is film, animation, computer games, visual effects and the Science Park.
The impact of these new emerging industries are difficult to define and as hard to nail down into numbers. How can you evaluate and measure the effects of these new more small-scale industries? What indicators are needed? How do our statistical agencies streamline statistics from EU to local level so information can be compared? How do we assure to not only measure quantity, but also qualitative aspects? And how can we be clear of what is not measured, not to loose important aspects of art and culture and leave politicians with only numbers?
Etiketter:Artistic practice, Creative Industries, Creativity, crisis, Cultural economy, Cultural Policy, Development, Economy, Employment, Entrepreneur, Entrepreneurship, EU, International exchange, Västra Götaland
The workshop on cultural entrepreneurship and The Art of living on Art, has started again.
The project started in 2011 with courses gathering artists to discuss, reflect and get knowledge on how to develop the entrepreneurial side of the artistry. Four courses in parallell in four different parts of the region have been running and had overwhelming results. Evaluation done by an external evaluator shows that participants are very satisfied with the content.
The courses is a six meeting evening course where one meeting is a full day conference to look at the societal discussion of these question, get inspiration from artists living on their art and discuss selling and building relations. In the evening meetings we work on how to develop their ideas and where the starting point is the art and the artist.
Now we are on the road again, with courses starting in Göteborg and Fengersfors!
Under the crystal chandeliers in Stora Teatern, a theatre built 1859 in centre of Göteborg and with walls whispering of wonderful operas, musicals and ballets during its golden days as the musical scene in Göteborg, Italian Economist Pier Luigi Sacco and Director Christer Gustafsson talked about the role of art and culture for society development on Saturday (25th of February).
It is madness, Pier Luigi Sacco stated, what many European leaders are doing at the moment cutting cultural budgets. Art and culture is the main raw material for innovation, well-being, health and development. And he backs his arguments with research and cross-testing inquiries in different matrices. It shows for example that going to a classical concert may well have give you a longer more healthy life.
His main argument is ”active cultural participation” and he shows the innovation index shown on this page (18th of February) and puts it next to another ranking: Active cultural participation Eurobarometer. In both rankings Sweden is ranked number one. When putting these two independently done rankings next to each other, it could mean that active cultural participation has an effect on a country’s ability for innovation. If you argue for putting public money to boost innovation, make sure to also invest money in local theatre groups, music training, or different dance centres from young age and up.
Pier Luigi Sacco has a system-based method of understanding and analysis a city or region. This has been done in many places, among them he was a consultant for Vancouver (Canada) in forming a cultural strategy: The Power of Arts in Vancouver. Creating a Great City.
Christer Gustafsson is now working with the same method in the region of Halland, a region in between the two large regions Region Västra Götaland and Skåne. The placement might feel a bit squeezed at times, but this system-based and culture-led way of development is new for Sweden, Halland, and Kulturmiljö Halland, is in the forefront of these discussions. It’s about culture-led regional economic and social development.
Culture and art is the core. It’s the ”soft-ware”. The major raw material to build on.
Download the presentation of Pier Luigi Sacco (English) here: Sacco, Halmstad-Goteborg.pdf. Christer Gustafsson presentation (Swedish) can be found here:Stora teatern, Göteborg, 25 februari 2012.pdf .
Pier Luigi Sacco also visited the Conference arranged by Generator last year. And listen to an interview on youtube here done by the European network Encatc. You find another blogpost on the seminar (Swedish) here.
The seminar was an arrangement by Västra Götaland, the think tank Kombinator, in cooperation with Kulturmiljö Halland and Nätverkstan.
Etiketter:Artistic practice, Creative Industries, Creativity, Cultural economy, Cultural Policy, Cultural Project, Development, Digitization, Economy, Entrepreneur, Entrepreneurship, Innovation, New economy, Västra Götaland
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