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Göteborg is the host city of one of the biggest book fairs in Northern Europe. The latest years, the need of finding another positioning has evolved and to meet this need Mediadagarna – The Media Days fires off for the second year in a row.
Nätverkstan and Kulturchock, who work vividly with different ideas and initiatives to meet up the needs of the cultural journals, see this platform as one way of putting the Swedish cultural journals on the map.
We are already convinced of the multi-dimensional spread in content as well as subjects presented in the printed cultural journals and their role in Swedish democracy. What we had not digged deeper into before was the sound of them. What would they sound like if it was sound? We decided to build a sound installation in order to make them ”speak” in a new way.
From an old portable typewriter you hear the sound of typings from laptops as well as manual key buttons in a mxi with lead pencils writing on paper. ”Typings” is a 7`48”tape recording played in a loop.
From the headphones attached to the installation play a variation of sound samples from cultural magazines that work with additional formats as sound. Some do radio, talking magazines or present sound art works along with their releases. For this special occasion we also did a special recording of a young girl reading poetry from the arty, literary, and philosophic edition of OEI.
Text and photo: Helena Persson
This sunny day in Stockholm, people from the music industry gathered at Hotel Rival for the Creators Conference arranged by Swedish Music Information Center, The Swedish Society of Popular Music Composers and Society for Swedish Composers.
The focus was added value in the digital world, the attempt was to lift the question from Intellectual Property Rights to look broader; which way might we go in technical choices, what new business models might we see in the future, and what is the role of the middleman within the music industry? Mark Fischlock, the moderator for the day, early on stated that we seem to have underestimated the digitalization and we have for a long time tried to impose old models in a new system. He got a lot of agreeing nodding from the eight-headed panel, and American Intellectual Property Law Attorney, Bennett Lincoff, was quick in hooking on to this, saying that we need a completely new business model for the music industry that can deal with the challenges imposed by the Internet.
Other things said was things like ”We have to find solutions where money goes directly to the Artist”, ”People are willing to pay if the money goes to the right thing”, ”How do you get a fair deal between the producer and distributor?”, ”There is no interest in pipes, you are interested in the content they are providing”, ”The real problem is the lawyers who seem to be stuck in old structures”, ”Let’s face it: We are all cutting and pasting, we have to be less focused on IP”, ”It’s a difference between free or feels free on the Internet”. Many points were made by legendary manager Peter Jenner (Pink Floyd, The Clash and others), who stressed that the industry needs to change and money go directly to the pockets of the Artists. The distributors, like the record-companies, publishers, just grab too much of the pie and this will, and has to, change. Another important point made was the lack of political interest in digitalization as a whole in Sweden.
A bit of a sad remark is the reminder that the music industry in Sweden has to take a serious look at the equality question. Are we to believe that the talented, brilliant, famous musicians, singers, composers, and directors of organizations in this field are only men? In today’s Stockholm paper Dagens Nyheter an article put the light on the music industry being very male-dominant, while among the theatre institutions things have changed. A few years ago a survey showed theatre institutions to have almost only men as directors, something that now had changed to a 50-50 percent men and women in top positions. For everyone who read today’s paper and then went to the conference, sadly got the situation in the music field confirmed. In each panel of eight people, only one in each was a woman. Maybe the Internet and new models in distribution may have an impact on changing this male domination, letting young talented women find alternative ways?
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