Archive för Reports, articles and books

The artist Staffan Hjalmarsson called it ”Five Squares of Sorrow”. He was referring to a report, the index- and indicatorstudy, in a blogpost during the large conference arranged by Region Västra Götaland last year. The study was showing how the Region had fulfilled its indicators within the different focus areas. All focus areas had information and follow-up except one: Culture. This was glowing empty like five squares of emptiness and sorrow. Here there were no ways of measuring, no indicators that could be followed up. No statistics.

The question of how to measure and follow up culture is a difficult one. What is to be measured and how? What should be measured by indicators, what should not? What are the evaluation criteria?

In Sweden two different authorities has been formed for analyzing, evaluating and measure statistical datas of culture: Myndigheten för Kulturanalys (Authority for Cultural Analysis, my translation) and Tillväxtanalys (Growth Analysis). While the former are working for the Ministry of Culture and follow effects and evaluate cultural activities initiated by them, the latter is working for Ministry of Enterprise, Energy and Communication. Tillväxtanalys is the authority following for example business support activities –  cultural entrepreneurs and businesses also fall under its responsibility.

On EU-level ESSnet-Culture was formed in september 2009 with the task to during a two-year period improve methodology and production of data on cultural sectors and also improve comparability within EU-countries. They have now published a final report from its four different task force areas: 1) update the cultural framework, 2) define cultural economic indicators and cultural employment, 3) on cultural finances and 4) cultural practices and the social participation in the culture.

Region Västra Götaland held last week a first small seminar to discuss statistics and evaluation methods of cultural entrepreneurs. The seminar was initiated by the regional think tank Kombinator. A seminar on the work of ESSnet with invited guests is also planned by the regional office later on this spring.

Read ESSnet report here.

Sarah Thelwall, a British researcher and consultant in creative and cultural industries, has written an interesting paper (July 2011) based on research on the value of small visual arts organizations in the arts ecology as well as society. Some of the outcomes include:

• The role and value of small visual arts organizations in society and within the arts ecology is often under-estimated by public authorities.

• The evaluation and measurement methods, ”the metrics”, of government and funders do not correspond to the value produced by these small organizations who build their operation on collaboration and flexibility.

• By investing in risk-taking and development of work, small arts organizations contribute to the development of larger art organizations.

• Small art organizations have very few tangible assets to capitalize income on compared to larger organizations, un often unacknowledged incomestream to be found in these small organizations is the intangible assets such as organizational expertise and experience, intellectual property, research skills, risk-taking etc.

• The report suggest a new investment model in order to measure the value of small visual arts organizations.

Download the report here: Common-Practice-London-Size-Matters.pdf. Sarah Thelwall also initiated the service MyCake as an easy way to manage your finances.

If you enjoy star-spotting, Göteborg is the place to be in at the moment. The exhibition hall at Svenska Mässan is filled to its rims with well-known authors, writers, journalists, publishing houses, book-stores and others involved the art of words.

The Nordic Book Fair just started, this year with the theme Three countries – one language, that is the german speaking literature is in focus.

Nätverkstan is there with an exhibition place for the over hundred small cultural journals that we work with. This is probably the most important event for these journals. Tonight at a glamorous party at Storan, the Cultural Journal of the Year will be nominated.

”To see how profoundly the book business is changing, watch the shelves”

In the latest issue of Economist (Sept 10th–16th 2011) you can read how digitization is transforming the book industry. What has been known in newspaper and music world since late 1990s is now heading towards publishers. This year sales in the first half of the year of consumer e-books in America overtook those from adult hardback books.

As an example, watch the bookshelves, Economist say. IKEA is introducing a new version of the classic bookshelf ”Billy” next month, a shelf not necessarily for storing books, but a deeper one with glass doors to use for ornaments and other things.

Digitization has given new life to old books. Harlequin has digitized more than 13.000 of its books and the firm has started to publish romances as only e-books. Amazon is selling more copies of e-books than paper books. Digitization has for small publishers showed a way out of the difficulty of managing inventory. If you print too many books, many of them will be returned by stores. Print too few and publishers will get a problem of costing more than it tastes to reprint.

There are two important jobs for publishers:

”They act as the venture capitalists of the words business, advancing money to authors of workthwhile books that might not be written otherwise. And they are editors, picking good books and improving them. So it would be good, not just for their shareholders but also for intellectual life, if they survived”

Nätverkstan has started Samladeskrifter out if these exact ideas: to make small publishers’ and authors’ books available over time and possible to read in different digital formats. It’s both a digital tool for small publishers and authors to make books available on Internet, and a sales window towards the market. Building this has been an interesting roller-coaster ride through a book industry in transformation.

Read more here.

Going through old documents and documentation, I came across the documentation from the Encatc 15th Annual Conference held in Göteborg, Sweden, in June 2007.

The conference invited around 200 participants mainly from Europe, but also other parts of the world, to discuss ”On Entrepreneurship and Education in Cultural Life”. Entrepreneurship was the talk of the day even then and the aim was to discuss methods, experiences and knowledge on this topic. The conference mixed between seminars, workshops, study visits and open space. We used speed-dating as contact creater between participants and had lots of different cultural events in the programme. We  invited speakers from Sweden and UK, but also India to widen our own horizons and bring in reflections from outside of Europe.

The discussions and results are still relevant and I find interesting quotes from all the speakers. Everything is documented in Encatc 2007 which can be downloaded below. We also did an adress-book from the speed-dating which was quite unique. This was never published in a printed version, but is possible to download for enthusiasts.

The 2011 Encatc Annual conference will be held in Helsinki, Finland, on October 12-14 on the topic ”CultureForecast”.

Read more from the from the conference 2007 here.

Download documentation here: encatc-2007-report.pdf.

Download adress-book here: encatc_addressbook.pdf.

Tom Fleming and Andrew Erskine at Tom Fleming Creative Consultancy has written three papers in a report for Arts Council in UK on what an approach could be for the council in supporting the growth in the arts economy.

The three papers are: The arts economy: Balancing sustainability, innovation and growth, Place, infrastructure and digital: an agenda combined and Towards an arts and creative economy development programme.

Download the report here: creative_economy_final210711.

Nätverkstan met with Tom Fleming in London, read more here.

More and more are to be found on critique of creative industries and creativity. Here a report for summer-reading: Critique of Creativity.

Download here: 9781906948146critiqueofcreativity.pdf

With a first-quarter GDP in US showing an increase of only 1.8 percent (less than expected 3 percent), declining housing prices, less consumption, an unemployment rate on 9.1 percent (in May only 54.000 new jobs were created), Rana Foroohar argues in Time (June 20 2011) it is time to kill the five most destructive myths of the US Economy:

1) This is a temporary blip, and then it’s full steam ahead

2) We can buy our way out of all this

3) The private sector will make it all better

4) We’ll pack up and move for new jobs

5) Entrepreneurs are the foundation of the economy

Both Republicans and Democrats are pursuing these myths of how the economy will recover, she writes. Instead a different path of growth has to be established rather than continue to believe in these five points.

Under the last myth the point is made that a good system of technical colleges are needed which will require a ”frank conversation” about the four-year liberal arts degree that may well leave the graduates overleveraged and underemployed.

A few thoughts come to mind.

The cultural field is highly entrepreneurial, cultural practitioners are entrepreneurs. In Europe many believe that it is in the creative industries where new jobs will be created. Maybe it is a bit hopeful; the sector is still a comparably small field. But it is growing.

If you read formal reports on unemployment rate within the art field, it does look depressing. But these figures need always to be read and analyzed together with other formal reports from other areas. Many studies show figures pointing at the cultural field as a growing field. Not in comparison with the large car industries as we use to know them, or perhaps the telecom industry. Yet important. The easy conclusion is that artists are over-represented in society. But reports and statistics are pointing in opposing directions (read more here).

Reading another report by the well-known Italian economist Pier Luigi Sacco, another interesting association is put forward to bear in mind. He puts two ranking tables next to each other: One ranking innovation in EU15 countries (2008) and one ranking Active Artistic Participation (EU15 2007).

And he notes:

”It is interesting to notice that the association is established between innovative capacity at the country level and active cultural participation at the same level. This is of course a preliminary piece of evidence, but it seems to suggests that the mechanisms discussed above seem to mirror into data more clearly than one could expect.”

It looks as if active participation in art has a correlation with the innovative capacity of a country. If this is right, we need a large flow of well-educated and professional artists from liberal arts Universities as well as easy access to practice art from a young age. Specifically, that is, if a country wants to ensure high innovation capacity.

Download Pier Luigi Sacco’s report here: pl-sacco-culture-3-0-ccis-local-and-regional-development-2.pdf.

Two tables away from me in a smaller restaurant in New York the other week, I spot the well-known author Salman Rushdie talking intensely with a friend.

I see his backside, but still recognize his strong appearance. I remember seeing him November 2008 in a TV-sent seminar together with Italian author Roberto Saviano arranged by Svenska Akademin under the name ”The free word and the lawless violence” (original title: ”Det fria ordet och det laglösa våldet”). Two writers living under death threat because of their artistic work.

The day after the visit at the restaurant I read an article in New York Times (April 20 2011) written by Salman Rushdie.

Art can be dangerous. Very often artistic fame has been proven to be dangerous to artists themselves.

The imprisoning of Chinese artist Ai Weiwei and other activists and artists in China is the latest example, he writes. And when the PEN World Voices Festival of International Literature, of which Salman Rushdie is the chairman, invited Chinese writer Liao Yiwu to the festival opening on April 25, he was denied permission to travel to the USA.

The latest issue of the Economist (April 16th 2011) follows the same line of thinking with the headline: ”China’s crackdown”. The detention of artists and activists in a steady flow sent to prison and ”disappearing” is following the latest ”freeze” in China and at least three things casts hope of a more open China into doubt, an article notes.

The detention of Ai Weiwei; the duration of this crackdown is longer than the former; and the cruel method of the repression picking up people under ”arbitrary detention rules and then made to disappear”.

I was reminded of Salman Rushdie’s strong article in New York Times reading this.

The lives of the artist are more fragile than their creations, Salman Rushdie writes.

The poet Ovid was exiled by Augustus to a little hell-hole on the Black Sea called Tomis, but his poetry has outlasted the Roman Empire.

We can perhaps bet on art to win over tyrants. It is the world’s artists, particularly those courageous enough to stand up against authoritarianism, for whom we need to be concerned, and for whose safety we must fight.

He could be writing of himself.

If we ever forget why art is important, this is a reminder.

Read former post on Ai Weiwei here.

In a letter to the Observer, some of UK’s famous artists within film, TV and theatre send a warning of what the drastic cuts in UK funding to art will do. The main message being that less public money to the art field will have serious effects on British economy. Creative industries have contributed more than 7 billion pounds a year to the economy.

An article in BBC News report on the appeal where Dame Helen Mirren, the actress, are one of the artists stating that investment in the arts brings in (as they put it) ”staggering” return for the country. If cultural policy is dismantled, it will have effects on creative industries and the economy as a whole.

October 20th 2010 was named Axe Wednesday by British press due to the government announcement of massive cuts in the UK budget in all areas of society. Within arts it has meant cuts over all fields within culture, and just the Arts Council England, distributing money to a large amount of arts venues, theatres, and galleries, had its budget cut by around 30 percent.

Swedish Counsellor for Cultural Affairs in London, Carl Otto Werkelid, says in a short interview on the Swedish Government website, that UK is facing a huge tightening of public finances. The cultural field is still holding its breath in the wait of seeing what concrete effects the cuts will have for the arts. The appeal yesterday was perhaps a change in the waiting. Carl Otto Werkelid is talking about a paradigm shift that will have effects way beyond the boarders of UK.

Read the original letter to the Observer here.

Read the article in the BBC News about the appeal by British artists here.

Read the Guardian on the culture cuts here.

Read a short post on the changes in UK here.

And read the interview of Carl Otto Werkelid here (in Swedish).

Over a twenty-years period, the portion of permanent hired ensembles on the theaters in Sweden has declined drastically. Actresses and actors are to very high degree freelancers. In Sweden there are about 2300 actresses and actors, ninety percent are freelancers, ten percent has permanent positions.

On Stockhom Stadsteater (Stockholm City Theatre) the portion of people with permanent jobs have declined from 70 to 20 percent over the twenty-year period, at the same time as the number of plays performed has risen. Benny Fredriksson, the Director of Stockholm Stadsteater, has been seen as the leader of the modern theater in his efficiency, number of plays performed, and not the least, getting audience to come.

The crack in the glamour started yesterday, when the actor Ulf Friberg wrote in a big article in the daily Dagens-Nyheter about the conditions for actors and actresses at Stockholm Stadsteater. He means that the fact that so many are freelancers creates a quiet culture, critics are swallowed in fear you will not get the next job. Mr Fredriksson has drawn the efficiency too far, is his point.

The ones standing with the cap in their hands are the ones creating the content, of without every theater is only an empty shell: The actresses and actors.

We have seen it before. Some years ago a debate roared in Sweden due to the fact that one of the biggest museums in Sweden, Moderna Museet (Modern Museum), didn’t pay the visual artists for the time to put together a new exhibition for the museum. Everyone else was paid. The Director, administrators, guides, and the caretakers. But not the artist. They should be happy to be able to have an exhibition at all at such a prestigious museum. But you can’t pay rent with honour.

It’s interesting in times when the mantra from local authorities to the state, from business life and bureaucrats, even among ourselves within cultural life is: Artists have to know how to price themselves and their work!

For the theater it would be fine if the hourly payment for freelancers covered costs for development, reading and rehearsal. It doesn’t. Instead different competence-programs are started, all with the aim of teaching artists to become better at selling themselves.

When in fact, the present crisis of the theater has structural reasons. It can not be blamed on or solved by individuals. No matter how many entrepreneurial programs we set up.

Facebook is said to be valued to around USD 50 billion, Twitter to around USD 10 billion, and The Huffington Post was  recently sold to AOL for the sum of USD 350 million. What’s new about this? The value created was mostly by people working for free.

Read the article At Media Companies, a Nation of Serfs in New York Times by David Carr on, you could say, the world’s unintentional entrepreneurs.

Creative Industries Development Services (CIDS) in Manchester started in the end of the 1990s as a way to support the bubbling small-scale music life to become more sustainable businesses, build networks and be an intermediary between the city and its cultural scene.

The initiative was taken by Manchester City after a research-report 1997-1999 suggested to start an agency to be the intermediary between Manchester City’s infrastructure for support for businesses and the small-scale cultural life.

CIDS had four assignments when it started: 1) offer business support based on the acknowledgment that the cultural field needs specific competence and expertise, you need to know something of the field to be able to give the right support, 2) provide information and expertise of the cultural sector to the official structures, 3) build collaborations and partnerships with existing infrastructure to provide better and more coherent efforts to the creative field, and 4) to have a representative role and give voice for specific needs in the field into policy- and decision-making structures in the city.

In Professor Justin O’Connor’s report Developing a Creative Cluster in a Postindustrial City: CIDS and Manchester, he points at a few reasons why CIDS, in 2008 finally closed down its activities.

Two processes showed to be difficult. On one hand the notion of ”Creative Industries” which through the slight different connotation towards economic growth in the understanding of ”Creative Industries” compared to ”Cultural Industries” which in the beginning were understood as not only economic growth but also the non-commercial arts and culture. This change in the understanding slowly mirrored the policy and decisions in the city of Manchester, which in the long run made CIDS work with small-scale cultural businesses with specific conditions and in the middle of commercial and non-commercial difficult.

The other was the intermediary role, the balancing act between the city and policy becoming more and more instrumental and focused on economic growth, the other being the situation for artists and small cultural businesses and their specific needs which often didn’t fit in to the overall agenda of the city. The idea of building trust by sharing the same risk as the cultural field and taking a clear standing point for the artists, made the officials look upon CIDS as somewhat a maverick organisation.

It is interesting to see how the hopes for creative industries are growing, at the same time as the official support-structures, indicators and expectations still follow the traditional industry.

Read Justin O’Connor’s and Xin Gu’s report here: manchestercids.pdf.

How to measure culture without loosing its intrinsic value is of constant debate. And in cultural life the feeling is always to be loosing in relation to economic measurements. It is difficult to encircle and find relevant methods that value all those other things than hard facts, such as intrinsic and societal values. It seems almost hopeless to find when it is of value to count numbers and figures and when this counting becomes obsolete. Or ”pseudoquantities” as professor Sven-Erik Liedman would call it.

The UK Departement of Culture, Media and Sports just published a report on this with recomendations for a bit of different approach. Might be interesting for anyone arguing within this mess of measurements.

Report: measuring-the-value-culture-report.pdf.

I was invited by The Goethe Institute. They have arranged a trip for journalists, publishers and other persons connected to the publishing world. Our group was a very international with guests from Pakistan, Palestine, Ukraine, Malta, Qatar, Tajikistan, Myanmar and Norway. The persons in the group were very interesting and we learned a lot from each other. With a little bit of luck there will be some cooperations in the future. Nätverkstanwise my main task for this trip was to look at the current debate about the digitization of the bookworld. Some conclusions:

Digitization is here.

It was the main topic of many, many discussions. At the fair they had a special subfair about digitization. It was called Hot Spots and the main theme had the title “Where Content meets Technology”. Before the fair actually started there was a conference in cooperation with O’Reilly media and their annual conference Tools Of Change. The programme was very impressive and many of the discussions where spot on for the Swedish debate.

Two years ahead of Sweden.

The international (mainly the US) development in the book market is two years ahead of Sweden. Here can you have a look at the changing consumer patterns, new devices and other future trends. This does not mean that what’s happening in the US will happen here, but it will give you some indications. The figure about actually selling e-books was probably the most interesting. The expectation for the US Christmas market is that e- books will have a market share of 12% of all sold books. And it’s increasing. The reason is simple: Reading devices.

Ipad is still #1.

At one of the Hot- spots there where an exhibition of reading devices. For a tech- geek it was like Christmas. Many Korean and Chinese companies showed their latest products. Sadly enough they where not so impressive. The Ipad is still #1 in each and every way.

Magazines/ journals for the iPad

This morning my wife woke me up with the question: Do you want the morning paper or the iPad? Of course I wanted them both. But this will not be the question in the years to come. At this year Frankfurt Book fair many of Germanys leading morning papers had iPads at their stand. The result wasn’t too impressive. My main conclusion is that they have not used this new format enough. It’s still the traditional morning paper, but on a led screen. But to be fair, the iPad was released April this year. The future is here, but the very interesting is still yet to come.

But what about the books?

Jonathan Franzen. Freedom was the major book on this fair. After reading the first 200 pages I must say: Believe the hype. It’s like the film American Beauty, but on acid. It has everything that made The Corrections one of my favourite novels. But Franzen is few years older and a more mature writer.

Trends/ hype. The next big thing after Stephanie Myers Twilight epos is “Vampire erotic with sex”. When Myers is a little bit puritanical, the next writers in this genre are not.

But my best buy at this book fair was made outside the gates. Our guide Stefan took us to a small antique bookshop in the centre of Frankfurt. There I bought a signed copy of Theodor W. Adornos Zur Metakritik der Erkenntnistheorie. Studien über Husserl und die phänomenologischen Antinomien. Thank you Stefan for showing me the long tail!

Text & photo: Olav Fumarola Unsgaard

Jan Inge Reilstad was together with artist Jörgen Svensson curating the art project Neighbourhood secrets during Stavanger European Capital of Culture in 2008. In the project eight artists from different parts of the world were invited to be in dialogue with Stavanger and Sandnes over a period of twenty months. The results were eight very different art projects as intervention in public space and part of city development.

Using art in city development raises questions of the role of the artist. What is your role as an artist? Can the result of a social process be called art? Jeanne Van Heeswijk, one of the artists in the project, was matched to work with Stavanger Hospital. They did a TV-soap, directed and performed by the staff at the hospital. The artist’s role was mainly to role the wheel chairs, taking care of ad hoc practical matters.

Nicholas Bourriaud puts forward in his essay Ustabile Forbindelser (Unstable Relations) in the book describing the Stavanger projects, a change in this relational and social art. A change that was set to the specific date 9/11. After the attack on the twin towers, he reasons that the art went from relational to more radical.

Within the EU, the discussions are going warm on how to make cities and regions more creative. In the Green Paper on the potential of the cultural and creative industries put forward this spring, ideas and incentives are put forward on how to do. One suggestion is: Read this book.

”Nabologashemmeligheter. Kunsten som byprosess ” (forlagetpress.no), edited by Jan Inge Reilstad. Look into Koro, Public Art in Norway. And for more ideas on city development and art look here.

On April 27 2010, the EU Commission launched a Green Paper on how to unlock the potential in the cultural and creative industries. The twenty pages long paper build on former studies of the economic importance as well as job creating within these industries, and suggests approaches, incentives, and pose retoric questions as of how to unlock the potential that they found.

The European network Encatc has, together with Institute for Creative and Cultural Entrepreneurship at Goldsmiths University of London and Nätverkstan in Göteborg, prepared a response. Download it here:encatc-response-to-eu-green-paper .

Read this former post from the European Forum of Cultural Industries in Barcelona on March 29-30 2010.

Another buzzword in Europe is ”Innovation”. A word making the eyes of policy makers, economists and others shine with expectation. Last year in Europe was dedicated to the year of Creativity and Innovation and the creativity around how to get the attention from the EU Commission was interesting to follow.

As was said on the Forum of Cultural Industries in Barcelona recently, cultural and creative industries are still high on the priority list among cultural ministers in Europe. And with this also the question of how you could foster creativity and innovation within art and culture.  KEA European Affairs was commissioned last year by EU to do a study showing with facts how culture in itself had an impact on creativity.  Interesting, but is culture and art necessary always creative? And for the concept of innovation we are often stuck with the classical understanding of the word; as an invention you get patented, often found within medicine and technique. Structures are built to support and foster creative ideas within these fields, often together with technical Universities.

How does that apply on cultural products and artistic expressions? Very few of these can be patented. What would be innovation in a cultural and artistic context? What is cultural innovation? Where is the driving force for (cultural) change in society? How does cultural innovation happen?

On a meeting last week with one of the finance and support structures for SME’s put up by the Swedish state, two things were evident. They had never given finance support to cultural entrepreneurs as they could remember, and on a discussion on innovative ideas, art and culture was not on the agenda.

In May and June, Region Västra Götaland will host Arvind Lodaya, Senior Faculty and Dean, Research at Sristhi School of Art, Design and Tecnology, and an artist from Bangalore (India) as a visiting Professor. His working place will be Nätverkstan and his main focus is cultural innovation. Two seminars will be held in Göteborg to explore the topic together with participants.

Download the invitation here: Cultural_Innovation.pdf . You can also download a discussion paper by Mr Arvind Lodaya here: arvindlodaya_discussionnote.pdf. More can be read of Arvind Lodaya and Srishti School of Art, Design and Technology here. and here The residence is part of the programme Linking Initiatives, a cooperation between the state of Karnataka and Region Västra Götaland.

News channel Ekot, Swedish Radio, presented new facts of sexual harassment in the theatre-world last week. The radio sent 1600 questions to people within performing Arts in Sweden about their working situation. Among actresses, 45,5% – half of all women asked – answered that they had been exposed to sexual harassment; of the male actors 10,8%. Horrifying figures (look at the statistics here). The debate is running warm. But it’s not that it is a new issue.

Already in 2006, a State Committee was looking into the gender and equality situation within performing Arts in Sweden. They presented a report, Plats på Scen (SOU 2006:42), showing serious deficiencies in equality at the performing Arts institutions, urging for more intensified equality regulations at all decision making levels, from state authorities to every institution.You wonder what happened? Did the institutions follow the regulations? Or is it the connection with reality that is missing, regulations always risking to only become a paper product if not taken seriously?

The two New York-based Artists Sharon Hayes and Andrea Geyer question gender and equality in an exhibition now showing at Konsthallen in Göteborg. Like when Andrea Geyer is doing her one-person demonstrations, in one of them carrying a sign with ”I am a man” written. The meanings in the signs are referring to situations in the past, where this quote was picked from an afro-American demonstration in the 60s, where ”man” referred only to ”human”. In it’s simplicity, an effective way to question who has power in society. There is a lot still to be done when it comes to the complex equality question.

Download Plats på Scen here: 4e61f43d.pdf .

When Bangalore-based film director Girish Kasaravalli introduces his film Gulabi Talkies at the Göteborg International Film Festival and Museum of World Cultures in Göteborg, he very humbly describes his idea as trying to grasp three processes in India that occurred simultaneously: The war between India and Pakistan that affected the relation between Hindus and Muslims, the change in fishing regulations on the coastal villages in Karnataka, and the introduction of private and public cable TV in villages. He wanted to show the effects of these processes in the everyday life in a small village.

The film is one of the films within the theme Beyond Bollywood at the festival. It has lifted the question of independent film making as such, as well as the Bollywood film industry and the specific situation for filmmakers in India. At the seminar after the show of Gulabi Talkies, Girish Kasaravalli and film- and theatre person Prakash Belawadi discuss the situation in India and point out that a theme like ”Beyond Bollywood” creates another misunderstanding. It’s as if Bollywood films are the narrative, everything else is beyond. This is not true, they say. Bollywood might involve a lot of money (often connected to either illegal or accounted activities we learn), but seen in the number of films produced, it’s a small part of films – less than 25 procent – made in India. Yet, it’s seen by the world as the pan-India, while in fact it has very little to do with ordinary life in India.

There is a strong urge for simplicity, for stereotypes. Francis B Nyamjoh, Head of Publications and Dissemination in Senegal, quoted before on this site, writes in Cultures and Globalization: The Cultural Economy, that the global cultural entrepreneurs; the large film, music and literature companies are asking only for stereotypical stories from African scene. They don’t want to distribute alternative stories, since this is said not to sell.

At a workshop in Nairobi last September (look under Kenya) many of the participating writers were saying that if you want to sell, you need to write stories of the Big Five, the largest wild animals in the African wild life. Otherwise no one will invest money or distribute your story. Doreen Baingana, a Uganda-born writer wrote a beautiful story of three sisters growing up in modern Kampala a few years ago. The Tropical Fish has won prizes and can be found on searches on the Internet. Anjum Hasan is a Bangalore-based writer who recently published her book Neti, Neti, a wonderful story of being a young woman in modern Bangalore. So, there Is no need among young women in the world of these stories?

Who is continuously reproducing the need for stereotypical stories? The audience, customers, distribution chains, large global entrepreneurs, investors? Perhaps Internet can be an important tool to change this.

Photos and film: Leif Eriksson, Filmhögskolan Göteborg University.