The focus was added value in the digital world, the attempt was to lift the question from Intellectual Property Rights to look broader; which way might we go in technical choices, what new business models might we see in the future, and what is the role of the middleman within the music industry? Mark Fischlock, the moderator for the day, early on stated that we seem to have underestimated the digitalization and we have for a long time tried to impose old models in a new system. He got a lot of agreeing nodding from the eight-headed panel, and American Intellectual Property Law Attorney, Bennett Lincoff, was quick in hooking on to this, saying that we need a completely new business model for the music industry that can deal with the challenges imposed by the Internet.

Other things said was things like “We have to find solutions where money goes directly to the Artist”, “People are willing to pay if the money goes to the right thing”, “How do you get a fair deal between the producer and distributor?”, “There is no interest in pipes, you are interested in the content they are providing”, “The real problem is the lawyers who seem to be stuck in old structures”, “Let’s face it: We are all cutting and pasting, we have to be less focused on IP”, “It’s a difference between free or feels free on the Internet”. Many points were made by legendary manager Peter Jenner (Pink Floyd, The Clash and others), who stressed that the industry needs to change and money go directly to the pockets of the Artists. The distributors, like the record-companies, publishers, just grab too much of the pie and this will, and has to, change. Another important point made was the lack of political interest in digitalization as a whole in Sweden.

A bit of a sad remark is the reminder that the music industry in Sweden has to take a serious look at the equality question. Are we to believe that the talented, brilliant, famous musicians, singers, composers, and directors of organizations in this field are only men? In today’s Stockholm paper Dagens Nyheter an article put the light on the music industry being very male-dominant, while among the theatre institutions things have changed. A few years ago a survey showed theatre institutions to have almost only men as directors, something that now had changed to a 50-50 percent men and women in top positions. For everyone who read today’s paper and then went to the conference, sadly got the situation in the music field confirmed. In each panel of eight people, only one in each was a woman. Maybe the Internet and new models in distribution may have an impact on changing this male domination, letting young talented women find alternative ways?

“A history of irritated material” is curated by Danish curator Lars Bang Larsen, who explains the title as referring to the relation between Art, and social and psychological reality. Video clips of protest marches, freedom fighters, witness stories, and trials are shown in a set of TVs, works of the New York based Group Material is exhibited together with Artists like Swedish Sture Johannesson. His famous poster from 1968 of the naked woman with a hash-pipe in her hand (Hash Girl) is significant for the exhibition. The poster was done for Lund Art Exhibition Hall (Southern Sweden), but the exhibition was never shown. It was accused of being drug romantic and Sture Johannesson himself stole his controversial posters that made politicians see red from the exhibition hall. The Director at the time, Folke Edwards, was accused of being sex and drug romantic just by showing this work of the well-known Artist. It all ended with the Director leaving his job just after a short time on the post.

Perhaps less subversive, but definitely not mainstream were two concerts at Union Chapel the previous night. Two Swedish bands played in the church, built in 1876 to 1877, from 1991 used as a venue for cultural events (combined with worship, baptism, weddings). The two-people-band The Tiny, and then First Aid Kit, two young women of 17 and 19 years old, inspired by the hippie and country movement of the 70s combined with new sound. Both wonderful bands that manage to form Artistic talent into their own music, their own thing. Funny we have to go to London to see them.

A walk by Tate Modern also leaves traces. The Polish contemporary Artist Miroslaw Balka and his piece “How it is” is both overwhelming and scary. The work is a gigantic container placed in the big open hall at Tate. Walking around the container you feel small, yes, tiny, and in one short-end you enter at a large ramp and walk towards the darkness inside. A chill along the spine as scary film-clips of Holocaust where people in masses walked in to uncertainty come to mind, yet when we are walking we are safe. We know that, but still…What will we meet inside? The exhibition keeps itching and irritating the mind the rest of the day.

And among these visits, we do study visits to discuss social entrepreneurship with Ian Baker at School for Social Entrepreneurs, cultural leadership with Venu Dhupa and Nicola Turner, and the development of the workshop “The Art of living of Art” together with Sian Prime.

Read this text by Lars Bang Larsen on social liability. Some links in relation to School for Social Entrepreneurs are found here, here and for reports and evaluations here. Most photos are taken by Helena Persson, a few with Iphone.

UK is the cradle of cultural and creative industries, introduced about a decade ago by the Blair Labour Government and their Creative Industries Mapping Document. But what will happen now with the notion of cultural and creative industries? Kate Oakley says, after some thinking, that she sees a division in argument between on one hand “creativity”, and the other “innovation”. This means that you will find those who argue stronger for the Arts and Arts Policy, and those who enforce innovation in the more narrow sense where aesthetics are used to raise value in more traditional businesses. The creative industries managed to show the practice and everyday life of culture and cultural entrepreneurs, something that tends to get lost in this division.

So, where is the question of creative industries in UK nowadays? 2010 is election year and it’s always a time when not much will happen. And it does seem like the question has slipped from the Labour’s priorities. The Conservatives, on the other hand seem to show more interest in cultural heritage than creative industries. Maybe the recession has forced other priorities in focus, maybe not enough advocacies and lobbying from cultural politicians on fellow politicians in other areas has been done? An experience from a project in Western Sweden with Artists and politicians show that many cultural politicians feel a lack of arguments in relation to other political areas.

We also meet Nicola Turner at the Arts Council and discuss Cultural Leadership and the Cultural Leadership Programme. Quite interesting.

At Creative Choices website you find After the Crunch, a book trying to put light on these issues, and also thoughts about “So what’s next”. Terry Flew and Stuart Cunningham wrote the book Creative Industries after the First Decade of Debate, and in 2008 you could listen to many of the leading researchers within cultural and creative industries at a one-day symposium at Milton Keynes, “The Creative Industries: Ten Years After”. Nätverkstan was there, read about it here. This facts file from UK Department of Culture, Media and Sports from 2002 might be useful: ci_fact_file.pdf.

The visit to London is part of a study visit done by Kulturverkstan, the two-year Project Management Training Programme, run by Nätverkstan. Photos taken with Iphone.

In Region Västra Götaland about the same has been proposed by the Secretariat of Culture together with the Regional Development Secretariat (Trade, business and industry development). An action plan has been developed with ideas on how to work with enterprise development within the cultural field.

One idea, on both state and regional level, is that first of all you need to train business coaches in cultural and creative industries in how this field works. The thought is that money is already put into support like incubators, mentoring, coaching to small and medium enterprises, but these hardly ever reach the cultural entrepreneur. A good thought. Of course this support should also encompass the cultural field. But why hasn’t it so far? Well, basically since all the requirements and methods for support, coaching and mentoring are built on the traditional industry. The thought that other conditions and circumstances might be claimed in the cultural field, is often met with a sigh: “Oh, those Artists think there are so special!”. It’s based on a thought that Artist consider themselves as an elite with very special conditions, a notion also found in the report from the Committee of Inquiry on Cultural Policy last year.

It leads to two thoughts. One is that if Artists find that there are specific conditions in running a business within their field, if this is their notion, the only way to handle it must be to find out what bearing it has. The other is that business coaches easily falling into the argument that there is no difference running a cultural business than running something in other areas have probably never taken the time or effort to seriously analyze how it works running your own business within culture.

Just step into any Art Exhibition Hall in any country, like the exhibition now running at Röda Sten by Artist Sislej Xhafa. Sit down in front of his gigantic sculpture of Italian Prime Minister Berlusconi and reflect on: What is the business model behind this Artist? What is the product he is selling? Could he live on that as a business idea, and if not, what are relevant questions and suggestions to help him find ways to live on his Art?

Nätverkstan has the assignment from Region Västra Götaland together with other partners within culture, to put together a program; training business coaches on how the cultural and creative industries work, and how cultural entrepreneurs run their organizations or businesses. We will keep the readers posted on how this will work out.

Already in 2006, a State Committee was looking into the gender and equality situation within performing Arts in Sweden. They presented a report, Plats på Scen (SOU 2006:42), showing serious deficiencies in equality at the performing Arts institutions, urging for more intensified equality regulations at all decision making levels, from state authorities to every institution.You wonder what happened? Did the institutions follow the regulations? Or is it the connection with reality that is missing, regulations always risking to only become a paper product if not taken seriously?

The two New York-based Artists Sharon Hayes and Andrea Geyer question gender and equality in an exhibition now showing at Konsthallen in Göteborg. Like when Andrea Geyer is doing her one-person demonstrations, in one of them carrying a sign with “I am a man” written. The meanings in the signs are referring to situations in the past, where this quote was picked from an afro-American demonstration in the 60s, where “man” referred only to “human”. In it’s simplicity, an effective way to question who has power in society. There is a lot still to be done when it comes to the complex equality question.

Download Plats på Scen here: 4e61f43d.pdf .

The situation for these journals is somewhat peculiar. 134 journals sent an application to The Swedish Arts Council last year, 103 printed cultural journals and 16 Internet based got a small state support for production. It’s a support designed to cover loss. Practically this means that to be obliged for this support you must show a minus on your account, an economic loss, each year. Not difficult at all. In fact, hardly any of these small journals have money enough to pay all the people involved. They are produced in a combination of voluntary and professional work. Nevertheless, this has for years held them in a tight economic grip. If you would make a small profit, you loose the support. So, there is no incentive to try to build a strong economy. Finally the Department of Culture is suggesting that this condition of loss is abolished from the support. It’s been quite contradictory in the dialogue with the journals, a new decision would aslo go more in line with the era where state and regional institutions talk about, and often require, external funding such as sponsorship or other solutions.

The Swedish Arts Council has during the last two years been vague as to how and if the production and development support will be changed due to proposed changes from the Government, especially due to changes proposed in last years Culture Bill. And it’s still a big cloud of uncertainty. We are now into the first quarter of an annual year and many, as for instance the Cultural Journal Workshops, don’t know if they will be able to continue their work or not. Plans made and activities have to wait for the decision that has not yet been taken.

A necessary step is distribution. Another area in limbo, where the Swedish Art Council is signaling this should not be of state responsibility anymore. With the small numbers of subscribers and small portion of sold numbers each month, a reality these journals face, they are not the most attractive pieces for a bookshop to keep on the shelves. You can argue for democracy or the important input these make on the debate climate in Sweden. If they don’t bring in money, they will not be put on the bookstore shelves. This suggests for a specific solution for distribution and marketing of small-scale journals, something that has been done. Nätverkstan has since 1998 held a support from the Swedish Art Council, that from 2005 grew to be quite substantial, to build up and offer distribution network, register solutions and marketing. Now the future is uncertain. For Nätverkstan it’s of course sad. It’s a core activity. Over the years a strong distribution network of 387 bookstores, museums, and other retailers around Sweden has been built. For the cultural journals it’s very serious. It will result in very few or no distribution channels. And what for? It can hardly be the money.

The budget post where cultural journals are found in the state budget is called “Culture, media, faiths and leisure” (my translation, in Swedish: budgetområde 17, Kultur, medier, trossamfund och fritid) and was last budget year 10.3 billion. Cultural journals got around 22 millions in production- and development support in 2009, which is 0,2% of the budget post. Distribution support was last year 1,550 million SEK, a disappearing small part of the same post.

Read about the consequences for the Cultural Journals if the distribution line is cut in the report newly published by Nätverkstan: konsekvenserna.pdf.

Read more posts on cultural journals, such as Cultural Journals in Sweden and “Time for culture” • The Swedish Culture Bill or at the debate at the site of Förening för Sveriges kulturtidskrifter (the Association for Swedish Cultural Journals).

The Culture Bill, Tid för Kultur (my translation: Time for Culture) can be downloaded here: a7e858d41.pdf.

The film is one of the films within the theme Beyond Bollywood at the festival. It has lifted the question of independent film making as such, as well as the Bollywood film industry and the specific situation for filmmakers in India. At the seminar after the show of Gulabi Talkies, Girish Kasaravalli and film- and theatre person Prakash Belawadi discuss the situation in India and point out that a theme like “Beyond Bollywood” creates another misunderstanding. It’s as if Bollywood films are the narrative, everything else is beyond. This is not true, they say. Bollywood might involve a lot of money (often connected to either illegal or accounted activities we learn), but seen in the number of films produced, it’s a small part of films – less than 25 procent – made in India. Yet, it’s seen by the world as the pan-India, while in fact it has very little to do with ordinary life in India.

There is a strong urge for simplicity, for stereotypes. Francis B Nyamjoh, Head of Publications and Dissemination in Senegal, quoted before on this site, writes in Cultures and Globalization: The Cultural Economy, that the global cultural entrepreneurs; the large film, music and literature companies are asking only for stereotypical stories from African scene. They don’t want to distribute alternative stories, since this is said not to sell.

At a workshop in Nairobi last September (look under Kenya) many of the participating writers were saying that if you want to sell, you need to write stories of the Big Five, the largest wild animals in the African wild life. Otherwise no one will invest money or distribute your story. Doreen Baingana, a Uganda-born writer wrote a beautiful story of three sisters growing up in modern Kampala a few years ago. The Tropical Fish has won prizes and can be found on searches on the Internet. Anjum Hasan is a Bangalore-based writer who recently published her book Neti, Neti, a wonderful story of being a young woman in modern Bangalore. So, there Is no need among young women in the world of these stories?

Who is continuously reproducing the need for stereotypical stories? The audience, customers, distribution chains, large global entrepreneurs, investors? Perhaps Internet can be an important tool to change this.

Photos and film: Leif Eriksson, Filmhögskolan Göteborg University.

What are the consequences? Misguided and ill-substantiated proposals are formed; that, if really bad can endanger the Cultural life rather than catalyze it’s potential. This was evident not least in the work done by The Committee of Inquiry of Cultural Policy in Sweden, and the report presented by them last February.

David Karlsson, Chair of Nätverkstan, puts the light on this in his new book A Cultural Policy: money, art and politics to be published on February 12. David Karlsson was part of the Secretariat connected to the Committee for one year, after which he left because of bad management. The book is in many ways his respond to what should have been put forward in the report on Cultural policy presented by the Committee. But it’s not only that. It’s the first attempt in later years in Sweden of taking a grip of the whole area of Art and Culture.

The fifteen chapters cover a whole range of areas and processes such as Culture, Economy, Industry, Figures, Democracy, Production, Quality…All areas with it’s own complexity, and put together, even more diverse. Together with very concrete examples of consequences for Cultural policy, he reaches his own thesis (a conclusion of a reasoning in the first part of the book, my translation): “Firstly, every political action directed towards the Cultural field, to have any prospect of leading to results, have to build on an understanding of the complexity of the field. Cultural policy needs to become more complicated to be able to operate less complicated. The second conclusion is that a free and independent Art is an absolute condition for all activity within the cultural economy”. This is one reason why it’s necessary to separate Art from Culture and discuss different policy within the different areas.

One of the other discussions is that of Cultural Production. All Cultural products that can be digitalized will be digitized. These products will be for free (which follows the thought of Chris Anderson in his book Free). Cultural life is torn apart in two areas; one where digital Cultural products goes towards being for free, the other being that productions such as concerts, theatre and dance performances will become more expensive.

Several posts have been written at this site before on the topic of Cultural policy. Look under Swedish Cultural Policy, “Time for Culture”, Culture should mainstream all policy, Art and creative industries, The Creative Industries: Ten years after, and many more.

Culture has the power of gathering people in joy or grief, in hope or disaster. Last week Swedish dailies showed photos of people in Port-au-Prince at Haiti gathering in the streets to sing in an act to find the strength to endure. The event in Göteborg gathered hundreds of people wanting to show their sympathy, solidarity and grief. I wonder at how many places around the world things like this take place right now? Where culture becomes the bridge and channel to get the strength to go on, feel hope, or just mourn.

Downstairs is the last day of the exhibition “Vodou”, the culture and religion based in Haiti, which was brought by African slaves transported to work for the colonial powers. Haiti was the first of former colonized states gaining independence through slave rebellion in 1804. And then run by former slaves. The exhibition shows Vodou to be one of the strong sub cultural forces from which slaves got their collective power to fight their oppressors. Song and music from drums is a strong element in Vodou. In US, the power African Americans got from gospel and spirituals, music in connection with strong religious ideas, played an important role in the change from slavery to civil rights in the late 1800s. At Haiti the Dictators Papa Doc and Baby Doc to run political terror between 1957 and 1986 used the same Vodou.

Song, dance, music. Cultural expressions and collective power. The people leaving the museum after the concert today felt a sense of hope. It was an act of solidarity. In Europe, our Cultural Departments at all levels are working towards a more quantity-based measurement of the results and effects of culture. Results of people’s cultural experiences are to be shown in economic figures. Effects should be formulated in measurable, long-term incentives; they must be quantified. So, how do you measure the effect of this?

This year there is a section “Beyond Bollywood”, a very concrete result of the three-year cooperation between Region Västra Götaland and the southern state of Karnataka in India. Bollywood is the largest film industry in the world, economically it’s way past Hollywood. According to about.com, fourteen million Indians go to see these “Masala” films, the films produced according to the format with dance, song, love, a hero and a happy ending. But what are produced beyond Bollywood? What questions are the ones of today’s modern India?

The films showed at this year’s festival aim to show a wider perspective, the other films produced. Reading at Wikipedia, India has two official languages, unofficially up to 300 languages are mentioned. In a republic with over one billion inhabitants, of many religions and beliefs, twenty-eight different states, with an incredible economic growth rate and urbanization that is said to be one person per every other second moving in to the cities, the varieties of stories to be told are enormous. In discussion with filmmakers in Bangalore, the lack of quality film education is put forward as one obstacle as why it’s so difficult for the alternative film industry to grow in India. The festival will be visited by the well-known Karnataka film director Girish Kasaravalli and film maker Prakash Belawadi, where questions like this will be discussed.

For more on the cooperation and discussions on film, film education between Region Västra Götaland and Karnataka, look at the section “India” on this site.