Posts with tag Innovation

The Encatc 19th Annual Conference in Helsinki was focusing on the future this year.

”A wind of change is blowing over our societies and reshaping our political, social and cultural paradigms. Increased urbanization, uneven social redistribution, a digital shift and an array of new audiences accessible mainly with the use of new technological tools – these are motors of change which provide as many challenges as they do opportunities.”

In a mix of key note speakers such as Saara L. Tallas, IKEA Professor in Business Studies in School of Business and Design, Linnaeus University (Sweden); Katri Halonen, acting head of degree program in Cultural management at Metropolia University of Applied Sciences; and Lidia Varbanonva, consultant, researcher and lecturer was mixed with intense group discussions on different topics. Encatc thematic areas had workshops within their specific themes as well as room for young researchers and research presentations.

Although the financial crisis hovered above like an evil cloud, optimistic thoughts were exchanged on the future of culture and its possibilities.

Read more of the conference here.

Steve Jobs giving a speech at Stanford University on June 12, 2005, on his life lessons. Three stories from his life; the story of connecting the dots, love and loss, and about death.

It’s so quiet. During the whole performance soft music is only played occationally. All focus is on the two bodies on the floor and their movements. Painful movements, stretching every mussel to its utmost limit, posing the body in positions that confuses the mind. The stage is black, a white half-rolled out carpet or perhaps paper in one end hanging in the air, the other still rolled up. In between the two ends, the two bodies are placed as you arrive. One sitting up with the back to the stage, the other laying on the floor. Two round balls on a table, like eyes intensely watching the two dancers without once looking away.

Choreographer Jeanette Langert is known for her way of exploring movements and very rightly got this year’s Birgit Cullberg Award given by Konstnärsnämnden (The Arts Grant Committee) in a small ceremony right after the performance.

The Committee has published several reports on the economic conditions for artists in Sweden, working environment, type of organization, to what extend you can live on your art and so forth. Overall the cultural field consist of project work, short-term assignments and a working situation of many varied pursuits and multiple income sources. The dancers and choreographers are to a high degree freelancers with volatile and insecure working conditions. Awards like this are so important.

The theories of philosopher Jacques Rancière and his politics of aesthetics got a very practical meaning the other day when listening to literature researcher and dramaturge Jan Holmgaard.

He was invited to give a talk at the closing of a mentorprogram run by DIK Association and took his standing-point in Rancière. Very simplified described as two spheres in constant struggle with each other; the current understanding of reality, and the resistance towards this understanding. The gap in between these two is where creativity and modern art finds its role in trying to distort current understanding. A vital society should be one that allows for this gap of disagreement to exist.

Translated to practical work in an organization or, such as in this case, a mentorprogram, it poses some crucial questions. Does a mentorship program institutionalize hierarchy? And is that good or bad? Can anything be done to brake this hierarchy? How would you radicalize the idea of a program for mentorship? What are the blind spots we don’t see, that influence on our understanding of reality and are used as the basis for decisions?

A struggle for consenus, a mutual agreement among a group of people, is undemocratic and just confirms the current. Instead, the democratic line is to allow for dissensus and disagreement, Holmgaard points out. A difficult task, and so beautifully addressed by Norwegian author Karl Ove Knausgård in his summertalk in Swedish radio in August just a few weeks after the horrifying attack by Anders Behring Breivik in Oslo.

We are all pieces in the puzzle of existing understanding and structure in society. This was a good reminder of how important art is to keep us vital.

With a first-quarter GDP in US showing an increase of only 1.8 percent (less than expected 3 percent), declining housing prices, less consumption, an unemployment rate on 9.1 percent (in May only 54.000 new jobs were created), Rana Foroohar argues in Time (June 20 2011) it is time to kill the five most destructive myths of the US Economy:

1) This is a temporary blip, and then it’s full steam ahead

2) We can buy our way out of all this

3) The private sector will make it all better

4) We’ll pack up and move for new jobs

5) Entrepreneurs are the foundation of the economy

Both Republicans and Democrats are pursuing these myths of how the economy will recover, she writes. Instead a different path of growth has to be established rather than continue to believe in these five points.

Under the last myth the point is made that a good system of technical colleges are needed which will require a ”frank conversation” about the four-year liberal arts degree that may well leave the graduates overleveraged and underemployed.

A few thoughts come to mind.

The cultural field is highly entrepreneurial, cultural practitioners are entrepreneurs. In Europe many believe that it is in the creative industries where new jobs will be created. Maybe it is a bit hopeful; the sector is still a comparably small field. But it is growing.

If you read formal reports on unemployment rate within the art field, it does look depressing. But these figures need always to be read and analyzed together with other formal reports from other areas. Many studies show figures pointing at the cultural field as a growing field. Not in comparison with the large car industries as we use to know them, or perhaps the telecom industry. Yet important. The easy conclusion is that artists are over-represented in society. But reports and statistics are pointing in opposing directions (read more here).

Reading another report by the well-known Italian economist Pier Luigi Sacco, another interesting association is put forward to bear in mind. He puts two ranking tables next to each other: One ranking innovation in EU15 countries (2008) and one ranking Active Artistic Participation (EU15 2007).

And he notes:

”It is interesting to notice that the association is established between innovative capacity at the country level and active cultural participation at the same level. This is of course a preliminary piece of evidence, but it seems to suggests that the mechanisms discussed above seem to mirror into data more clearly than one could expect.”

It looks as if active participation in art has a correlation with the innovative capacity of a country. If this is right, we need a large flow of well-educated and professional artists from liberal arts Universities as well as easy access to practice art from a young age. Specifically, that is, if a country wants to ensure high innovation capacity.

Download Pier Luigi Sacco’s report here: pl-sacco-culture-3-0-ccis-local-and-regional-development-2.pdf.

Do you know the price of oil? Could you tell the eight Millenium goals set in 2000?

Venu Dhupa, Director Creative Development at Creative Scotland, starts with a quiz with the audience. We live in a globalized world and as leaders of cultural institutions it is necessary with a global perspective.

”Institutionally we are out of touch” and the question Venu Dhupa asks is: ”Are you looking for people just managing things or are you looking for leaders?”

Other skills are important for leaders such as ability to deal with uncertainty, question and reflection, perspective, a sense of place in the world and sense of value,

A series of two seminars took place recently, the first at Kulturhuset in Stockholm led by Sune Nordgren, and the second at Hanaholmen – Hanasaari kulturcentrum in Helsinki, to discuss leadership within cultural institutions and small organizations with guest speaker Venu Dhupa.

The seminars were arranged in cooperation between Kulturhuset Stockholm, Hanaholmen – Hanasaari Kulturcentrum, Kulturfonden för Sverige och Finland, Cultural Leadership Award in Sweden and Nätverkstan.

Download invitation here (in Swedish): seminarleadership.pdf. Read more related posts here and here.

Nätverkstan has for some time worked on a Eurozine application for iPhone and iPad. For this project we have developed a cooperation with partners in Bangalore, a newly formed company which, inspired by our profile, decided to name their enterprise Namnätverkstan.

The 23rd conference of the Eurozine network, 13-16 of May in Linz, Austria, was organized under the theme Changing media – Media in change. For this conference, representatives of both Nätverkstan (David Karlsson and myself) and Namnätverkstan (Anand Varadaraj) were invited to present our results so far. We were given the opportunity to take part in a panel discussion with Simon Worthington, editor of Mute magazine, and moderated by the editor in chief of Eurozine, Carl Henrik Fredriksson. It felt really rewarding to present the audience, some of Europe’s most distinguished editors of culture journals, with a fully working iOS application that could be viewed both through simulator on a large projector screen and hands on, on our devices. We also gave a quick overview on how to work our online backend with wysiwyg editor. It became very apparent that many of the journals were interested in the project.

However, even if the presentation was a major milestone for us who have been involved in the project, our workshop was only a small part of the immensly interesting conference programme. The opening speech by  Khaled Hroub, on one of the mega stories of 2011: The arab spring, really set the tone for the rest of the days. His reflections on the demographic and social changes in the arab countries for the last decades and his thoughts on the impact of both Al-Jazeera and social media in the current situation were also complemented the following day by the statement:

”The Facebook revolution or the WikiLeaks revolution is a colonial fantasy, a narcissit projection of the West”.

This viewpoint was certainly not left uncontested in the vivid talks the were held in and around the seminars.

And so we discussed, debated and dined through three days of conference – professionally organzied by the Eurozine administration, generously hosted by the Lentos art museum and Linz municipality. It is hard to imagine a better crowd to give response to our endeveours in the publishing field. We have strong hopes for a continued fruitful cooperation.

Text: Carl Forsberg, manager of Mediaverkstäderna (Medialabs) at Nätverkstan.

Read a note in the Swedish daily Svenska Dagbladet about the app development at Nätverkstan here.

It’s a busy time at the Design Management Program at Pratt Institute in New York and I have managed to grab the only whole in the calendar for a long time. Mary McBride, Director of the Program, take me past her office on the way to our meeting room, an office with the windows overlooking the busy 14th Street at Manhattan filled with around ninety applications for thirty places. All applicants are being processed and the majority interviewed. The attitude is to always to give people the benefit of the doubt.

Students are designers in organizations and businesses that would like to learn more about Design Management. They come in with experience and can use the knowledge directly in their organization.

In a world struggling with significant social and ecological challenges, a new economic paradigm – shaped by innovative design thinking – must transform business strategies and tactics.

The words are Mary McBride’s in an article in Design Management Review (volume 22, number 1, 2011) where she puts forward the Triple Bottom Line model as a way of thinking. It proposes to advance the sustainability agenda and encourages simultaneous pursuit of economic value, social equity and ecosystem quality.

”Sustainability is the new quality,” she tells me and in the Design Management Program this perspective is integrated in all courses. She talks about strategy and strategic thinking rather than using ecological terminology, which suggests an out-of-the-box thinking and a process starting with a company’s goal and mission all the way to realization, distribution, and customers.

Radical innovation, she says, is to go to the root of a business’ mission and start an innovation process. The problem is rarely innovation in it-self, but the diffusion of innovation.

To manage this profound change in companies’ values and attitude and the ”ecology of decision-making”, creators are needed. Businesses usually don’t like surprises, while creators are thrilled by the unexpected.

Two reflections come to mind as I leave the meeting: The strong commitment to sustainability as a life matter for all parts of society in business, economical as well as social, and the belief that creators play a key-role in this transformation.

When we first talked about inviting Google to a seminar in Göteborg, people, not the least from the publishing houses, saw red. Why in the world would we invite someone who is ruthlessly digitizing literature without proper concern of the public domain?

Santiago de la Mora, Head of books and libraries at Google in Europe, had his message clear. It’s the user who decides the need for Google and its products. There are today 1,8 billion Internet users, he says, where Google want to reach more readers, more revenue and engagement in Internet. Reading habits have changed since the introduction of the web, from the printed newspaper reading from cover to cover to more individual articles on specific topics. It’s a browsing mentality and more scattered reading. The user has a choice, the representative from the absolute biggest search engine on Internet emphasizes. You can choose other search engines if you would like. For Google the foremost goal is the user experience and for example the thought that you should be able to read books anywhere at anytime. ”It’s an enabler, not something instead of”, says de la Mora.

The informal motto for the company is ”don’t be evil”, which implies that they could be evil but decide not to, moderator Mikael Löfgren pointed out with the question: ”What is it that you are not doing that could be evil?” Answering this question as for others of that caliber, Santiago de la Mora was vague. That was neither surprising, nor the most important with the afternoon.

The five-headed panel of experts from the fields of publishing, journalism, library, European cultural journals, and archives, reflected on the presentation by Google, making several interesting points and posed some crucial questions:

”The dichotomy is not between digitization or printed texts, it’s about how to finance quality content in the future?”

”The state and the public domain have not taken their responsibilities in dealing with digitization. This has left the floor free for other innovative solutions like Google”

”Make a national all-inclusive cultural policy for digital times. We have to stop talk about preventing or compensating.”

”What do an open democratic society want to promote concerning digitization?”

Perhaps it was not a surprise that publishers were not present in the audience. Also politicians were glowing with their non-presence, except for two parties (m) and (fp). But it was a mistake. It’s obvious that the politicians have to lift the discussion to include the democratic and public domain view into digitization discussions, not only copyright laws, something it seems to be little awareness of. And the publishers have to dare to look this new threat to their traditional business models in the eye and start thinking of new ways to continue publish books. This seminar provided that opportunity.

The seminar was arranged by Göteborg Book Fair and Nätverkstan, together with Stampen, Göteborg&Co, Västra Götaland and Stiftelsen Framtidens kultur. It’s part of two conferences on this theme, the other one can be found here. Mikael Löfgren has written a report to introduce the topic (in Swedish) found at samladeskrifter.se.

During two intense days at the guesthouse Slussen, placed right by the ocean side, Nätverkstan gathered all staff to discuss the coming year. In the sunny August-light, the focus was the future vision aiming for Nätverkstan the year 2020.

Two positions were explored, inspired by a method used by Cristina Ortega Nuere, University of Deusto in Bilbao. The first was to envision the catastrophe. Everything had gone wrong. Two and two we discussed things like: What happened? What were the factors leading to the catastrophe? What was missing? The second was to envision the success. Nätverkstan was the most talked about cultural organization in Europe, everything turned into to gold in our hands. What had gone so well? What were the factors leading to such a success, what had been in place? What were the success criteria?

To envision the organization in such terms, pretending it was 2020 and looking back on these two scenarios, opened an intense discussion on where the organization is now, the content, projects, economy, workload, joy and so forth. We ended with a list of conclusions of things we could see were important for the planning of activities in 2011.

We also took help of communication consultant Kent R Andersson and talked about different communication methods. Everyone ended outside on the porch in preparing a small presentation of a colleague. Intense, a lot of fun, and important!

As one of more than thousand developers from all over the world that attend the Filemaker annual conference I can choose between over 80 sessions in little more than three days. Unfortunately I can´t attend every session I find interesting; there are just too many going on at the same time. Today at nine, just after breakfast, I have to decide whether to attend a session named Improve Quality, Reuse Code, and Program Efficiently or another named Speaking the Same Language. Understanding Your Client and Helping Them Understand You. Two very interesting topics but I have to choose one before the other. The first one is compelling but the second is more what I need, to be honest.

The main theme this year Connect with your world is well mirrored in the schedule and you find sessions on PHP, SQL and ESS but, again, Filemaker Go is the talk of the day. With Filemaker Go on an iPhone or iPad you can reach your Filemaker solutions from any place but the office. That makes sense. I bought an iPad and I am impressed. It’s way better than I expected it to be. In Sweden you have to wait until fall to get a piece but when it comes it will be a big hit. I am Sure!

I attended a very scary session called File Maintenance and recovery: tools and Best Practices. The speaker was Alexei Folger and she was awesome. Really bad stuff can happen with files but there are some good techniques and strategies to prevent a disaster. But it was a bit creapy to here in a theatrical voice ”…and then you are in big trouble!”

Devcon is an International conference with developers from different parts of the world but the typical attendee is American, actually. At least you can say it’s an Anglo Saxon world. I have seen or talked to people from Britain, Australia and New Zeaand but not from the Latin world or Asia. There is a lot of attendees from Japan.

Its´s striking how big Filemaker is in the US. I learnt that Filemaker is used in schools, universities, really big coorporations and in govermental offices. On a high percentage.

Tonight we enjoyed a dinner at the USS Midway in the San Diego Harbor. The ship was on duty as late as in the Dessert Storm. Dinner was served on the actual flight deck and during the Californian sunset we listening to live music zipping a drink or could hear docents telling stories how it was once up on the time… One of the best moments so far.

This morning I finally got my suitcase from the airport. It was lost in Frankfurt during the stop over and I had to buy new clothes every day while waiting for the trunk to arrive to my hotel. The downtown hotel, by the way, is something extra. Its very old with an interior like those in a horror movie but with a very helpful staff.

To morrow is my last day in San Diego!

Written by Christian Stensöta

Christian Stensöta is a colleague at Nätverkstan in charge of database and Filemaker solutions for the cultural and civil society field. He is visiting the Filemaker Development Conference 2010 in San Diego, USA, August 15-18.

Devcon:
http://www.filemaker.com/developers/devcon/

Filemaker Go:
http://www.filemaker.com/products/filemaker-go/for-ipad/

Horton Grand Hotel:
http://www.hortongrand.com/

It was a Grand Opening!

On four giant screens we could see the a thin and charismatic man given us the facts: the numbers are great, the future is bright. A big Wheel in the Sky. The speaker was the president of Filemaker Corporation Dominique Goupilon in his keynote speech. A fairly short but intense opening speech was followed by appearances of the company´s engineers. One after the other they went on stage to describe new features and the crowd was ecstatic!

Chief engineer Andrew LeCates made some entertaining presentation of FilemakerGo, a new and promising product on the IOS platform. Filemaker on iPhone and iPad. This is the most interesting aspect of Filemaker for the moment and I am going to attend every session on that topic during the conference.

The opening session was over and time to party. Live music, food and drinks and lot of networking. Tomorrow agenda is packed with sessions from 8 in the morning until 10 in the evening and I can hardly wait…

Written by Christian Stensöta

Christian Stensöta is a colleague at Nätverkstan in charge of database and Filemaker solutions for the cultural and civil society field. He is visiting the Filemaker Development Conference 2010 in San Diego, USA, August 15-18.

Have a look at: http://www.filemaker.com/products/filemaker-go/for-ipad/

Last week Arvind Lodaya from Srishti School of Art, Design and Technology in Bangalore held a seminar on Cultural Innovation in Göteborg. Find the video from the seminar below or click here. Read the a former post from the seminar here.

Cultural Innovation / Arvin Lodayan at HDK 1 from The Karnataka/WestSweden project on Vimeo.

Cultural Innovation / Arvin Lodayan at HDK 2 from The Karnataka/WestSweden project on Vimeo.

Cultural Innovation / Arvin Lodayan at HDK 3 from The Karnataka/WestSweden project on Vimeo.

Cultural Innovation / Arvin Lodayan at HDK 4 from The Karnataka/WestSweden project on Vimeo.

Wagner is said to have stated that if everything is destroyed, the nation clinging on to art will survive. A nation ignoring it’s art ends being a nation.

Arvind Lodaya’s thoughts of cultural innovation and democratizing culture seem to begin with the same standing point. Culture, art, innovation is done in everyday life among ordinary people – i e all of us. Without the social capital – all those things that count for most in the daily lives of people (to use one of the definitions put forward) – we will be poorer. And we seemed to have lost track of this.

Civil society is mentioned in every policy document now-a-days, from local, regional, and state level in Sweden to EU. We have to cooperate with civil society, we are told. Definitions vary and no-one seem to fully understand what it means. Another fact is that policy documents rarely reach ordinary people, Arvind Lodaya argues. ”Temples of Culture” are built and nurtured; artistic and cultural institutions whose existence only gather a few initiated and seem to exclude others. It’s dilemma not only of policy makers and politicians who put a lot of money into sustaining our cultural institutions. It’s something  also pursued by artists themselves, artistic universities, and cultural and art organizations.

Cultural Innovation is about art and culture found in our ordinary lives, is the message of Arvind Lodaya. This is where the driving force for cultural change takes form. The Indian context where he takes his staning point is also like a melting pot of cultures, languages, and people. Small-scale cultural entrepreneurs are found in every corner in the urban India; tailors, fabric producers, crafts, design, game, IT-experts, writers and so forth. In Europe cultural entrepreneurs are also small-scale, although working in a different fashion and structure. It’s in this small-scale environment innovation and new ideas start growing. How can cultural institutions facilitate everyday cultural innovation and what does the interface between an institution and social capital look like? What could policy makers do to support innovation within culture?

Arvind Lodaya’s answer is clear: Innovation needs to be nurtured rather than strangled. One way is to stop reducing people to only being customers and from policy level regarding them as much more complex than this.

See the slideshow of Arvind Lodaya here. A film of the seminar will be available on Internet soon. The seminar was held in cooperation between School of Design and Crafts, University of Gothenburg, Region Västra Götaland, Encatc and Nätverkstan on May 24 2010. More on Arvind Lodaya can be found here and under cateogory ”India” on this site.

Twelve people working with different parts of the innovation system to support business ideas, counselling, mentorship, and financing for the SME field in Region Västra Götaland walk up the stage. They stand in a long row on the stage where some fifteen years ago the world’s well-known operas were performed. Storan was the former opera house of Göteborg and a cultural mark in Göteborg, a building that unfortunately has not gotten a proper new role yet after the opera moved to the new built opera house by the river in 1994.

This conference is about how to start and help new businesses through the innovation system in the region. There are representatives from incubators, financing, social businesses, counselling, mentorship and the middlemen that can answer questions and send you to the right place. Two of these mentioned that they work with artists, none of them put forward cultural and creative businesses as a potential area or possible clients to work with.

It’s interesting since at the same time, in Brussels and around Europe, the contribution of the creative industries is put forward as a high priority question. The state of Sweden has written an activity plan for how to support creative industries in Sweden, the Region Västra Götaland has one too, and so have some communities. Everyone lean on the figures from the EU commission from 2006 on the economic size of the field: 2,6% of GDP in Europe, 3,1% of the workforce and growing. This is where new jobs will be created.

But for the twelve people on the stage, and the presentators of the day, this fact seem to have passed by unnoticed. Not one mentioned this as a potential area or had strategies of how to encircle, define and find methods of how to work with this growing field. Perhaps it’s not so big in economic size compared to others in the larger economy, but isn’t every lost opportunity also a missed possibility?

Nätverkstan is working with an educational programme on creative industries aimed for the innovation system in the region on an assignment from Region Västra Götaland. We also work with Cultural Innovation as such and have two seminars with Arvind Lodaya from Sristhi School of Art, Design and Technology in May. Read this for more info.

Another buzzword in Europe is ”Innovation”. A word making the eyes of policy makers, economists and others shine with expectation. Last year in Europe was dedicated to the year of Creativity and Innovation and the creativity around how to get the attention from the EU Commission was interesting to follow.

As was said on the Forum of Cultural Industries in Barcelona recently, cultural and creative industries are still high on the priority list among cultural ministers in Europe. And with this also the question of how you could foster creativity and innovation within art and culture.  KEA European Affairs was commissioned last year by EU to do a study showing with facts how culture in itself had an impact on creativity.  Interesting, but is culture and art necessary always creative? And for the concept of innovation we are often stuck with the classical understanding of the word; as an invention you get patented, often found within medicine and technique. Structures are built to support and foster creative ideas within these fields, often together with technical Universities.

How does that apply on cultural products and artistic expressions? Very few of these can be patented. What would be innovation in a cultural and artistic context? What is cultural innovation? Where is the driving force for (cultural) change in society? How does cultural innovation happen?

On a meeting last week with one of the finance and support structures for SME’s put up by the Swedish state, two things were evident. They had never given finance support to cultural entrepreneurs as they could remember, and on a discussion on innovative ideas, art and culture was not on the agenda.

In May and June, Region Västra Götaland will host Arvind Lodaya, Senior Faculty and Dean, Research at Sristhi School of Art, Design and Tecnology, and an artist from Bangalore (India) as a visiting Professor. His working place will be Nätverkstan and his main focus is cultural innovation. Two seminars will be held in Göteborg to explore the topic together with participants.

Download the invitation here: Cultural_Innovation.pdf . You can also download a discussion paper by Mr Arvind Lodaya here: arvindlodaya_discussionnote.pdf. More can be read of Arvind Lodaya and Srishti School of Art, Design and Technology here. and here The residence is part of the programme Linking Initiatives, a cooperation between the state of Karnataka and Region Västra Götaland.

On the 25th floor at the Department of Environment we get a good view of the City Hall rooftop garden. It was planted in 2000 as a demonstration project to show how a green rooftop improves temperature and air quality. 20.000 plants were planted, more than 100 different species of native prairie plants known to grow in the Chicago area, to make sure they would endure the climate and the rooftop conditions of being exposed to sun and wind.

The project was a success and the green roof has been shown – and proven – to serve many benefits to the city and the building: It improves air quality, conserves energy, reduces stormwater runoffs and is a sort of self-sustained heating system. When it’s cold it has an isolating effect and a hot summer day it’s cooler inside. But only on the City Council side of the building. In the other half of the building is the County Council and they have decided to not join the project. The rooftop is divided in two halves, one with the green roof, the other without. And the effects are direct. Measures have been done showing the direct benefits for the working environment inside the building of the half with the green roof. One half is the future, the other is left behind.

The initiative has now spread and around 400 rooftops in Chicago have green roofs, Mr Larry Merritt, Public Information Officer at Department of Environment tells us. And also the private sector see the benefits. More an more private firms install green roofs.

Chicago was once called the Green City and during the time Mr Richard M Daley has been Mayor of Chicago (elected 1989) 300.000 trees have been planted in the city. By the end of the decade, the park district each year sowed 544.000 plants, 9.800 perennials, 156.000 bulbs, and 4.600 shrubs (Kotlowitz, 2004). The Mayor has put a sustainable environment high on his agenda and perhaps the largest green project could be said to be Millennium Park. The Park took six years to build, finished in 2004. and is built on top of railway-rails and several parking garages, hiding the still active railroad under a 24.5 acre (97 124 square meters) large green roof. The green gardens, together with a concert hall designed by Frank Gehry, several art works like Anish Kapoor’s ”The Bean” is attracting tourists and has made Millennium Park to be the second largest tourist attraction in the USA, we are told (Las Vegas still holds number one).

An article of  green roof projects can be found in the latest issue of the Swedish edition of National Geographic. Also read National Geographic News about the Chicago green roofs. In the book ”Never a city so real. A walk in Chicago” (Crown Journeys 2004), written by Alex Kotlowitz gives both facts and insights of the city.

Maybe you are actually white, even if your skin is black? Maybe you were born Chinese, but come to think of it you are really a Swede? Perhaps the color of your skin deceives your real identity? Are you who you think you are?

The Trans-Racial Institute is a project, a workshop, an Institute, working with issues of race and identity. You get a chance to become the race you actually are, through a workshop find the real you. As they put it themselves ”Your desire – our mission”. The project is developed by Max Valentin, an inventor and entrepreneur, and Yolanda de los Bueis, a Basque video Artist based in London. Max Valentin is also running the consultancy firm Fabel, based in Stockholm. Their mission is to help organizations to develop and design methods and processes to put light on and affect people’s attitudes and values.

The next Trans-Racial Institute workshop will be in Israel in August. Have a look at these two clips from Shanghai (China) and Graz (Austria).

As we in the project team pursue the question of interaction between business and cultural field during our sessions, several things emerge. And as we get in to the thought of investors investing in cultural businesses to make profitable returns, a few more things get clear.

Many of the people we meet talk about the potential of creative industries in Kenya, people from both business and cultural side. There is an opening, a collective thought is, a potential, which should be addressed. But how? How would you do to catalyze this potential and at the cost of what? What are the trade-offs?

Samuel Muvelah, at Zimele Asset Management Company Limited, has long experience of project work in different parts of Kenya, venture capital and is now a money manager for those who put in around 50 dollars and want their savings to grow. ”The reason the creative field is not seen, is that it’s lacking sufficient institutional organization to integrate with formal capital structures”, is his major point. ”The field is disorganized, so how do you find talent? How do you begin to cooperate with creative industries?” ”To catalyze the potential you need an entry point!”

Muthoni Udonga, on the other hand is musician and a real entrepreneur. She runs festivals with a variety of the top East African Artists, run workshops, and she does this with the perspective of both doing excellent music events, and do activities that develop the field. All this at the same time as she runs her own music career. ”Film, tv, music are really taking off here in Nairobi. On small budgets and very entrepreneurial”, she says. Together with producer Robert Wawawei, they describe a growing and bubbling music life with many upcoming new Artists. It’s a growing field, but one also struggling with skills gaps. ”Artists have to think like entrepreneurs, but that doesn’t happen here”, is Muthoni’s point. Together with few funding bodies, lack of investment money and an unpredictable audience, it’s hard to come forward. Hard – but not impossible.

So how could this funding gap between investors wanting to invest in creative industries but don’t know how, and a creative field wanting to be able to live on their content be resolved? How can bridges be built? In September the first meeting will be held in Nairobi putting these partners together to find concrete suggestions to come forward.

But in such a complex project there are many things to consider, and the team of Godown Art Center, Mangowalla Ventures and Nätverkstan, have been digging deep in to these discussions. A few things has emerged, perhaps not so new, but still very evident.

1. Investors expect an economic profit in their investments. Considering the creative field, which consists of a wide variety of activities from the Arts to design and media, only a few will be in consideration. Only a very small portion of cultural businesses and organizations has the chance to make these sorts of profits. They exist, of course, and there is a point to build bridges so they can meet, but for the cultural field as a whole, this will not be a solution.

2. Majority in the creative field are single Artists, small-scale cultural entrepreneurs and organizations that run not-for-profit entities. These might not be in the viewpoint of the investors, but are important as job creators. Here future jobs will be created.

3. Content production and symbolic value are becoming more and more important in the business world. The business field needs the creative field to be able to sustain the value of their products in a world in fast transition.

4. The Artists and investors have one common denominator: they both live on taking risks. The Artist takes risk to create meaning, the investor to create returns.

5. What are the trade-offs? For the investor one such is perhaps the relation between the higher expected returns, the less quality of the Artistic work, if you in the ”quality”-word also put in the aspect of uniqueness. This relation might not be binding, a film production selling very well and generating a large profit might also be of high quality. But for most cultural entrepreneurs striving in the field, there will not be large amounts of money to be made, unless you put less amount of time into increasing quality or your Artistic talent or do something else.

So for the Artist on the other hand, the relation between Artistic value and survival are true. Will you be able to live on your Art? If you want to earn money, is there a trade-off on your Artistic value?

The project is a project funded by the Swedish Institute and Strömme Foundation and run by Pratik Vithlani at Mangowalla Ventures in cooperation with Godown and Nätverkstan.

Read more about creative industries, creativity and thoughts of the current state of the economy and how the field we work in should respond in order to create a better future. Several different contributors has given their thoughs and ideas in ”After the Crunch”, a project started by John Holden, John Kieffer, John Newbigin and Shelagh Wright, their common work is also expressed in creative-economy.org.uk.

Download ”After the Crunch” here: after_the_crunch.