Posts with tag Transformation

An over the rim full plenary in the bastion of the trade union Landsorganisation i Sverige (LO) could on Saturday 14 August listen to Wikileaks’ Julian Assange, who invited by Broderskapsrörelsen (Swedish Christian Social Democrats) (!) talked about the latest development around his news agency. Or what ever you should call Wikileaks, which has gotten both Pentagon’s as well as right-wing leading editorials disapproval. Is Assange an archivist, investigative journalist or Internet activist (he has been called many different things)?

He himself prefers to resemble himself with a lawyer in public service: one who publishes documents and let citizens themselves consider the content.

The interest of Assange and Wikileaks is huge, not least thanks to the sensational revelations of 90.000 documents around the war in Afghanistan. It is a paradox that a lot is mysterious both around Assange’s person and Wikileaks. Assange states that the organization only has five full-time and around 20-40 project-based employees. In addition around ten– perhaps hundred thousands people work voluntarily for the organization.

Undoubtedly Wikileaks represent a new phase, not only in the history of journalism but also in actual public life. The question is how long the operation can go on in protection of (not least Swedish) Principles of Public Access? There is no doubt many states as well as security and intelligence agencies which would like to see Wikileaks close down. Will established media jealously guard their information monopoly and submit to mudslinging Wikileaks, or will they let themselves get inspired and cooperate? What position will citizens, civil society and their organizations take?

Wikileaks raises a lot of exciting and fundamental questions. We hope to be able to discuss these with Julian Assange in a big seminar coming up in Göteborg shortly.

So keep eyes open!

Written by Mikael Löfgren

Mikael Löfgren is journalist and cultural critic, and also colleague at Nätverkstan. Translation from Swedish by Lotta Lekvall. Read former posts on digitization, public sphere and IPR here,  here and here.

The two women at Print Design in Lidköping are keeping very busy. They do prints for porcelain and when we visit they are about to start working with gold details, something that takes patience and precision. The knowledge they have is rare and they have kept their aims high. Their small business have had a fairly steady stream of orders since the start in 2006 when Rörstrand closed down the porcelain factory. Now it’s particularly busy. Print Design got a large order to do all the prints to the porcelain for Swedish Crown Princess Viktoria’s wedding in June and also the memory porcelain sold to the public.

The story is not un-known of these days. Rörstrand started their business producing ceramics and porcelain in 1726 in Stockholm. They grew quickly, got well-known for the quality porcelain and from 1936 the main office was placed in Lidköping together with the factory, employing around 1500 people (about 25.000 inhabitants in Lidköping) in the beginning of 21 century. In 2005 the owner, Finnish Ittala, decided to close down the factory due to the heavy investment costs of new ovens and move the business from Lidköping. All employees lost their jobs. For the small porcelain-town Lidköping, situated right at the south end of the lake Vänern in Sweden, this was of course a disaster. The porcelain factory and the shop attracted around 450.000 visitors each year. Closing down meant a catastrophe. The municipality got cold feet and the landlord stood with thousands of square metres empty space.

Gunnar Hansson, who had been working at Rörstrand, got the question if he would try to do something with the empty space and started slowly building on what today is a cluster of small-scale businesses, small production space for ceramics and porcelain, education in ceramics and a porcelain Museum. To have a platform to work from, he started the development company, Rörstrand Kulturforum with the aim of developing Rörstrand’s factory area to an attractive area for ceramic production. They started from scratch where people who had been working for the same employer as long as twenty years, were suppose to become entrepreneurs and needed education in things like how to do a budget, how the selling process worked. They also wanted to start the production of ceramics again, but where was the market for producing ceramics to a reacenable price? If you produce more than 30.000 cups you make them in Bangladesh, Gunnar Hansson tells us, and 30 cups you can produce in your own home-oven. What about producing 3000 cups?

Maybe that’s a market share they could take. In these changes Print Design started, where the two women had a very specific expertise, but had never run a business before. Now they do prints for the Royal Family in Sweden. With a combination of education, creators and Artists, business, small-scale entrepreneurs and new ideas, Rörstrand factory area has managed to keep the attraction. What is the key to success? “We have lubricated where lubricate is needed”, is Gunnar Hanssons simple reply. One such grease is, no doubt, money.

Look also at the small Art and design studio In Every Tree, Stockholmbased, but they also have a studio in the old porcelain factory in Lidköping. See a former blogpost from Biella, Italy, where the textile industry met the same destiny. The visit was part of a study visit with a think tank on creative industries in Region Västra Götaland.

A stream of people hurries in from the cold through the revolving door. The big staircase in the centre of the Museum of World Cultures is filled to the rim. Everyone sit squeezed together, some stand up in the end of the stairs, others hang around the reeling at the second floor. We are here to listen to the Göteborg-based choir Amanda singing Haitian songs in support of the catastrophe at Haiti.

Culture has the power of gathering people in joy or grief, in hope or disaster. Last week Swedish dailies showed photos of people in Port-au-Prince at Haiti gathering in the streets to sing in an act to find the strength to endure. The event in Göteborg gathered hundreds of people wanting to show their sympathy, solidarity and grief. I wonder at how many places around the world things like this take place right now? Where culture becomes the bridge and channel to get the strength to go on, feel hope, or just mourn.

Downstairs is the last day of the exhibition “Vodou”, the culture and religion based in Haiti, which was brought by African slaves transported to work for the colonial powers. Haiti was the first of former colonized states gaining independence through slave rebellion in 1804. And then run by former slaves. The exhibition shows Vodou to be one of the strong sub cultural forces from which slaves got their collective power to fight their oppressors. Song and music from drums is a strong element in Vodou. In US, the power African Americans got from gospel and spirituals, music in connection with strong religious ideas, played an important role in the change from slavery to civil rights in the late 1800s. At Haiti the Dictators Papa Doc and Baby Doc to run political terror between 1957 and 1986 used the same Vodou.

Song, dance, music. Cultural expressions and collective power. The people leaving the museum after the concert today felt a sense of hope. It was an act of solidarity. In Europe, our Cultural Departments at all levels are working towards a more quantity-based measurement of the results and effects of culture. Results of people’s cultural experiences are to be shown in economic figures. Effects should be formulated in measurable, long-term incentives; they must be quantified. So, how do you measure the effect of this?

At 18.30 Bangalore time, people from three different places in the world; Göteborg, New Dehli and Bangalore, opened a communication with each other. Through shouting into a well.

Mandana Mogghadam, based in Sweden is the Artist behind the project. If you shout down to a well it echoes and sounds like you get a respond. What if someone was on the other side hearing your shouting and responded? What if we could communicate through the soil to the other side? The idea is fantastic and also reminds me of the tail as a child in Sweden that was said when digging in the ground. If you dig long enough you come to China.

In Bangalore the well was built by local expertize at the Jaaga. The gallery is in itself an interesting story. It’s built as a construction-site, open-air, with recycled billboards as walls. The grounds are lent to the Artists running it by the Archtitect V Naresh Narasimham who runs an architect firm near by and owns the land.

At the end of the evening a group of people from the native tribe Adivasis, situated in the central parts of India. They live in poverty and face two different threats, one being they are constantly abused by other groups and don’t get the justice they have a right to, secondly by governement who is trying to solve a growing middle class in India by taken on traditionally farming and forrest land. The performance was part of a round-trip to engage people from all over India in their fight. An interesting mix of Art, global communication, social practice and activism at an open gallery for anyone to drop in to.

The visit is part of the exchange between Karnataka, India, and Region Västra Götaland, Sweden that started in 2007.

Expectations were high when we started the workshop on “The Art of living on Art” with visual artists, theatre people, a writer and dancers and choreographers in Nairobi, Kenya. How do I do to be able to do what I like most? How do you as an Artist to balance the business and the artistic side? How do you find ways to sustain your artistic work? How can you find the missing link between production and the market? Open a window to see new things?

We start quite frankly. We don’t have any answers. There are not any quick fixes you can follow that will solve all the obstacles or solve how to live on Art. You have the answers yourself. What we do is putting up the room for reflection and a structured way to reflect and think of where you are, your obstacles, how to get past these, your future ideas, how to deal with changes.

Eleven professionals within the Artistic field gathered to go through this process for two intense days. It’s interesting to see that Artist from different contexts as Sweden, Turkey, Georgia, India and Kenya have so much in common. The obstacles, difficulties and challenges put forward are very much the same, although the contexts are so different.

The workshop in Nairobi was organized by GoDown Art Center in cooperation with Nätverkstan. Read more about “The Art of living on Art” under the catogeory with the same name.

The discussion on the consequences of digitalization for example music, film, literature, cultural journals is like an undulating ocean. It goes up and down but never stops its movement. Each of the Art forms has their own discussion.

Publishing houses were horrified of Google, the scanning of literature to make the first gigantic digital library. The Google deals made publishing houses furious and should these be signed or not? Did they have a choice? Are they mainly worried of the payment to the author or of their own position?

Music has fought fiercly against free downloading. In Sweden the new Ipred law aim to hunt those down that download for free. What does new business models look like on the Internet that make music available and the user pay for it? Examples like Spotify has grown up as new initiatives. Film is the same. Free downloading or sites like youtube, where films are uploaded to be viewed by anyone, is a big concern. The quality in screening is not good, but it’s for free. Chris Anderson says in his new book “Free” that with Internet everything goes towards zero in costs. The business model, or how to earn money, will look very different in the future.

And what happens to the Artists? In the end, as most of the time, they are without income. Perhaps this development could actually be positive for the single Artist as money and power of distribution will be in the hands of the producer?

There are many questions and processes overlapping and crossing each other. The different industries; film, music, publishing worry about their future. But stay within their own field. Very few in Sweden have tried to get an overview, looked across the different specific fields to see the larger trend. This is the ambition in the pre-study done by Mikael Löfgren, Swedish Cultural Journalist, in cooperation with colleagues at Nätverkstan this coming fall. The study is funded by The Foundation for the Culture of the Future. Hopefully it will be the beginning of a learning process ending with a large Hearing in Göteborg where these issues will be discussed.

On the 25th floor at the Department of Environment we get a good view of the City Hall rooftop garden. It was planted in 2000 as a demonstration project to show how a green rooftop improves temperature and air quality. 20.000 plants were planted, more than 100 different species of native prairie plants known to grow in the Chicago area, to make sure they would endure the climate and the rooftop conditions of being exposed to sun and wind.

The project was a success and the green roof has been shown – and proven – to serve many benefits to the city and the building: It improves air quality, conserves energy, reduces stormwater runoffs and is a sort of self-sustained heating system. When it’s cold it has an isolating effect and a hot summer day it’s cooler inside. But only on the City Council side of the building. In the other half of the building is the County Council and they have decided to not join the project. The rooftop is divided in two halves, one with the green roof, the other without. And the effects are direct. Measures have been done showing the direct benefits for the working environment inside the building of the half with the green roof. One half is the future, the other is left behind.

The initiative has now spread and around 400 rooftops in Chicago have green roofs, Mr Larry Merritt, Public Information Officer at Department of Environment tells us. And also the private sector see the benefits. More an more private firms install green roofs.

Chicago was once called the Green City and during the time Mr Richard M Daley has been Mayor of Chicago (elected 1989) 300.000 trees have been planted in the city. By the end of the decade, the park district each year sowed 544.000 plants, 9.800 perennials, 156.000 bulbs, and 4.600 shrubs (Kotlowitz, 2004). The Mayor has put a sustainable environment high on his agenda and perhaps the largest green project could be said to be Millennium Park. The Park took six years to build, finished in 2004. and is built on top of railway-rails and several parking garages, hiding the still active railroad under a 24.5 acre (97 124 square meters) large green roof. The green gardens, together with a concert hall designed by Frank Gehry, several art works like Anish Kapoor’s “The Bean” is attracting tourists and has made Millennium Park to be the second largest tourist attraction in the USA, we are told (Las Vegas still holds number one).

An article of  green roof projects can be found in the latest issue of the Swedish edition of National Geographic. Also read National Geographic News about the Chicago green roofs. In the book “Never a city so real. A walk in Chicago” (Crown Journeys 2004), written by Alex Kotlowitz gives both facts and insights of the city.

On the train-trip from O’Hare Airport into Chicago a young man steps into the train and sit down in front of us. His eyes are covered with shades, he speaks loudly in his phone, holding another, an iphone or perhaps it’s the ipod, in his other hand together with a bottle of apple Snapple drink. As we confused try to figure out where to get off, he overhears or feels, our confusion and turn around to help out. “So, where are you guys from?”, he asked when our end-station was figured out. “Sweden”, we reply and he turns a bit more towards us: “Oh, that is so nice! I hope to be able to travel there one day…”. “What do you work with?”, I describe that it’s about Art and culture. “So, you are more driven by passion, than money?” he looks at me, lean back and smiles: “That’s so amazing!”. And as the train moves to the city he starts talking, telling us his story.

On the fortyfive minute trip a story unfolds of a young boy climbing the fence between USA and Mexico with his family (”Do you know what that does to you, seeing your mother climbing that fence?”). They tried several times, got caught and sent back but finally, when he was the age of 12, managed to get into the States. They moved around a bit, he went to some schools but it didn’t work out. He didn’t know the language and was not treated well, he says. They were illegally in the country and for that reason had no rights, or didn’t dare to pursue their rights. He is still, at the age of around 25, illegally in the US. And the price for this is high, he told us.

“You have no rights. I can’t do anything, but I don’t want to end up where most Mexicans do: doing low-paid jobs at a factory or as cleaning staff with no hopes of ever getting a change. I am not doing that. I have a job, it’s ok, but the personal price I pay is too high, I think. I don’t like it. It’s haaard. I have to go to all these parties, and you drink and there are drugs you have to take…If you don’t, they think you are weak…The drugs I can handle, but the alcohol…mmm…”, he gives a crocked smile, “It is hard, you know. I really want to get out of this shit, but you have to socialize. You just have to”, he takes a sip of what I now realize is not apple drink, but alcohol hidden in a Snapple bottle. “Sometimes you just want to cry, but I can’t cry. Never show weakness. Just deal with it. You just don’t talk to anyone. I have never told this to anyone.” and he looks at me through his shades and asks “What do you think? What should I do?”

On the plane over to Chicago I read a tribune to Barack Obama and the election promises that are now slowly coming true, the magazine proudly presented. Words of Hope. Change. American Dreams come true. The young man on the train had a dream, but no hope and few possibilities for change. The story follows me several days. What could he do to change his situation? He himself saw no ways other than the track he was following. A lot, of course, due to his illegal status.

The other morning we visited the House of Blues and listened to gospel so strongly sung that the rooftop nearly lifted. You could sense the enormous power generated among people in the room, the sense of hope, the strength to change a difficult situation. The power people got from gospel and spirituals played an important role in the change for African Americans in the USA, from slavery to civil rights.

One man without hope. A president urging people to believe in hope. A gospel choir singing their hearts out of hope. How is it related?

Nätverkstan is in Chicago, USA, to be part in the conference “Creative Entrepreneurship and Education in Cultural Life”, arranged by Colombia College Chicago and Encatc. More to come about this. Read also this post of the Mexican–American border.

As we in the project team pursue the question of interaction between business and cultural field during our sessions, several things emerge. And as we get in to the thought of investors investing in cultural businesses to make profitable returns, a few more things get clear.

Many of the people we meet talk about the potential of creative industries in Kenya, people from both business and cultural side. There is an opening, a collective thought is, a potential, which should be addressed. But how? How would you do to catalyze this potential and at the cost of what? What are the trade-offs?

Samuel Muvelah, at Zimele Asset Management Company Limited, has long experience of project work in different parts of Kenya, venture capital and is now a money manager for those who put in around 50 dollars and want their savings to grow. ”The reason the creative field is not seen, is that it’s lacking sufficient institutional organization to integrate with formal capital structures”, is his major point. “The field is disorganized, so how do you find talent? How do you begin to cooperate with creative industries?” ”To catalyze the potential you need an entry point!”

Muthoni Udonga, on the other hand is musician and a real entrepreneur. She runs festivals with a variety of the top East African Artists, run workshops, and she does this with the perspective of both doing excellent music events, and do activities that develop the field. All this at the same time as she runs her own music career. “Film, tv, music are really taking off here in Nairobi. On small budgets and very entrepreneurial”, she says. Together with producer Robert Wawawei, they describe a growing and bubbling music life with many upcoming new Artists. It’s a growing field, but one also struggling with skills gaps. ”Artists have to think like entrepreneurs, but that doesn’t happen here”, is Muthoni’s point. Together with few funding bodies, lack of investment money and an unpredictable audience, it’s hard to come forward. Hard – but not impossible.

So how could this funding gap between investors wanting to invest in creative industries but don’t know how, and a creative field wanting to be able to live on their content be resolved? How can bridges be built? In September the first meeting will be held in Nairobi putting these partners together to find concrete suggestions to come forward.

But in such a complex project there are many things to consider, and the team of Godown Art Center, Mangowalla Ventures and Nätverkstan, have been digging deep in to these discussions. A few things has emerged, perhaps not so new, but still very evident.

1. Investors expect an economic profit in their investments. Considering the creative field, which consists of a wide variety of activities from the Arts to design and media, only a few will be in consideration. Only a very small portion of cultural businesses and organizations has the chance to make these sorts of profits. They exist, of course, and there is a point to build bridges so they can meet, but for the cultural field as a whole, this will not be a solution.

2. Majority in the creative field are single Artists, small-scale cultural entrepreneurs and organizations that run not-for-profit entities. These might not be in the viewpoint of the investors, but are important as job creators. Here future jobs will be created.

3. Content production and symbolic value are becoming more and more important in the business world. The business field needs the creative field to be able to sustain the value of their products in a world in fast transition.

4. The Artists and investors have one common denominator: they both live on taking risks. The Artist takes risk to create meaning, the investor to create returns.

5. What are the trade-offs? For the investor one such is perhaps the relation between the higher expected returns, the less quality of the Artistic work, if you in the “quality”-word also put in the aspect of uniqueness. This relation might not be binding, a film production selling very well and generating a large profit might also be of high quality. But for most cultural entrepreneurs striving in the field, there will not be large amounts of money to be made, unless you put less amount of time into increasing quality or your Artistic talent or do something else.

So for the Artist on the other hand, the relation between Artistic value and survival are true. Will you be able to live on your Art? If you want to earn money, is there a trade-off on your Artistic value?

The project is a project funded by the Swedish Institute and Strömme Foundation and run by Pratik Vithlani at Mangowalla Ventures in cooperation with Godown and Nätverkstan.

The summer academy “The Art of living on Art” started this week and we just got back from three interesting days of work in Steneby, Dalsland. The academy is started by Göteborg University, Academy of Music and Drama, in cooperation with Nätverkstan, and turns to those who are, or aim to be, professional Artists. It’s about Art and entrepreneurship with a bearing thought that Artists know more about entrepreneurship than they (and others) believe they do. One of the aims is to make Artists aware of the competences and resources they have and catalyze these by reflection, discussions, good examples and guidance. It’s about taking power of your own lives. If you want to make a living on your Art – what do you need to do? What actions do you have to take? What hinders are there on the way?

There are no easy solutions or quick ways. On one hand report after report show that creative industries are a growing field, this is where you will find future jobs and new entrepreneurial ideas. At the same time other studies show that the income level among Artists is very low. So how do you do if you want to live of the income from your Art? The idea of the summer academy is to create a room for reflection and to start look at the resources you have; ideas, competences, skills; and to look at your network and relations. And ask yourself “What do I lack or what is stopping me from doing what I want to do?”

The models used are workshops for self-reflection. The Artists have the competence; the teachers are  putting up the framework and leading the process of reflection. Many of the workshop-themes and models have been done in cooperation with Sian Prime, who was one of those running the incubator Creative Pioneer Programme at Nesta in London a few years ago, an incubator specifically within the Artistic field.

Three intense, hard working and fun days. Now the course continues with group and individual coaching. Next gathering with the whole class is July 10.

The Summeracademy is running over the summer and in August each student will have a three-year action plan on how to live on their Art. Read the Swedish website Att leva på sin konst (The Art of living on Art). On this website you can find many reports of creative industries and the incomelevel of Artists, look under the category “Reports, articles and books”.

On a café in San Francisco close to Union Square, in a rest between meetings with cultural organisations and Artists, the Artist Jörgen Svensson together with a few of us from Nätverkstan started a discussion on how Artistic competence could be an asset for city development. It was June 2008 and the European Commission were assigning the coming year as the year of creativity and innovation. The question intriguing us was: What boosts creativity? And how can an Artist’s competence be used in real life challenges, not only as an Artistic project, but as an asset for city developers? The project Community Art Lab took form.

The idea is simple: Put together people with different competencies to create a creative process which will enable new perspectives and ideas to form. This will become a resource for city development and innovative ideas. In this project we want to have local authorities, Artists, Art University and other expertise working together. The process is led by an Artist, and starts by the city authorities presenting a real challenge they are dealing with. All participants in the process are equally important for creativity to take form; the working method is to work in a genuine and long-term cooperation in a group of the different competencies, and through the process created catalyze ideas and find alternative solutions to challenges.

The project start with a five day Lab in the city with the partners involved. The starting point is the presentation by city authorities and where the invited group are seen as an asset to find alternative solutions and action plans. An intense five working days in a Lab-form starts. The process continues over time, between three to six months. A process leader leads the Lab and is a guide and mentor in the continuing work. The Lab-form is flexible and new competence and expertise can be added as the work proceeds.  Read more of the project in the outline: community-art-laboratory_090603.

To read more of the study trip to San Francisco, look under Category with the same name. A quick look can be done on “Thought on the road” and “Public art and entrepreneurship” . The democracy project the South Bank Process in Göteborg, can be found on “Transformation: from Warehouse to Cultural Center” and “Democracy projects”. Read also about the Encatc Working Group “Creative Entrepreneurship and Education”. Also read about the Artistic group Berlin, working with process as a method, and also the project Art and Politics in Västra Götaland.

In the last post where we talked about the transformation of the warehouse in Göteborg to a cultural center, we also described the democracy project South Bank Process (Södra Älvstrandsprocessen). The process was thought to involve inhabitants in the city together with experts of different areas to come with new ideas of how the south bank of Göteborg should change. To this a  website was formed, to make information available and to facilitate participation from people in Göteborg. And for openes and transparency. The process died after the presentation of the groups and was never taken seriously in the political process.

A few days ago a note in the daily, Göteborgs-Posten, suggested that also the website had been closed down. It was not longer available for inhabitants, researchers and other interested people. A contact with the company that took over the site after the process was finished (the company formed to continue the work with changes on the south bank side), suggested that they had closed it down. So much for democracy and transparency.

Now the site, alvstaden, is opened again through the means of the internet journal Alba and Nätverkstan. In Swedish, but still. Read the former post about this and the new cultural center here.

The debate on how the south bank of the city of Göteborg should transform, has at times been loud. Göteborg, an old industrial city, has had to deal with major changes the last decades. The city is devided by a canal, and as the shipping industry on the north bank had to close down, telecom and media companies grew up. In the beginning of 2000, changes started on the south bank and a tunnel was built to lead traffic under the city, creating new space on ground. After six years, a new tunnel and the heavy traffic going under the city center, the question was raised: How should the new spaces be used? Ambitious plans were made and a large democracy project to involve inhabitants together with experts as architects, cultural and Art practitioners, sociologists, the South Bank Process (Södra Älvstrandsprocessen) took form. Nätverkstan was involved in the process, in the planning and formation. The results presented by the five different groups showed a variety of creative solutions of how to use the space; housing on different economic levels, public spaces, activity areas and lots of green parts. But then it stopped. The results were never taken seriously, the process stopped and was never put into the formal process of city planning in the municipality. Since then articles, among them a series of articles by the journalist Mark Isitt on how bad city planning in Göteborg works and how the suburbs has been exploited has been published.

Situated in the center of the south bank, in the middle of the city close to the river, is the old warehouse (Lagerhuset) where cultural practitioners have been working since 1999. Small-scale cultural journals, publishing houses, photographers, education, medialabs have been housing  in the building, producing culture spread in the whole region. The house is placed in an area, Järntorget, known for it’s entrepreneurial initiatives, specifically cultural entrepreneurs within music, fashion, bookshops, design, film, theatre, dance, coffee shops. It has been possible to find cheap localities and the clusters formed are important networks supporting creativity and drive. But among politicians, it has not always been politically correct. The urge to clean-up the streets (Långgatorna) from unappropriate businesses and renovate buildings, to gentrificate the area, has been strong. It hasn’t happened yet, but is on and off discussed and debated.

The decision made by the Cultural Committee of the municipality of Göteborg yesterday is therefore a break through. The bottom floor of the old warehouse will be transformed to a center for culture, with a coffee shop, restaurant and several stages for different cultural activities and performances. It will, hopefully, become an important center that together with the activities already in the house and around the area of Järntorget will be one key factor to enable the growth of cultural and artistic intiatives.

The transformation has already started and opening is set to January 1, 2010. Read the article of Göteborg in New York Times, published in 2007.

”China!” The representative from the local business sector answers the question with one single word. In the North Italian town Biella, textile has been the major business since 13th century. In the beginning of 19th century they imported technical skills and knowledge from Manchester. Along the rivers in the bottom of the steep valleys manufacturing of textile was industrialised.

But Biella can no longer escape the globalised economy and its undercurrents. China is taking over. In less than ten years, thousands of jobs have disappeared. Twenty-five thousands are still left. A short-time visitor gets the feeling of travelling through a landscape of industrial heritage.

As in so many places in Europe, the authorities are putting their hopes to the cultural and creative sector. Art, creativity and tourism will save the local area. The listeners of today’s seminar are a mixture of business economists, philosophers and artists that take part in the intellectual experiment ”Nurope, the Nomadic University”. One of the initiators is the Italian organisation Cittadellarte.

Cittadellarte is the work of the artist Michelangelo Pistoletto. He bought an old spinning mill in Biella in the beginning of the 1990s. With a fixed purpose he has restored, built and organised what seems very close to a dream of a modern renaissance workshop. This is meant to be a place for reflection, a laboratory for new thoughts that needs to be formed and formulated if our planet is to survive. Pistolettos thoughts of art have been described as a-modern. In his vision of societal changes, art plays the main part.

In the ears of a sceptical Northerner, it sounds a bit bombastic. But if you have been forced to take part of the discussions on culture and business that at the moment is taking place at most parts of the country – and it’s discussed in many places; artistic universities and unemployment offices, at endless seminars and conferences – Pistolettos self-evident belief in the value of art for arts sake is refreshing. It’s far from the moralising undertones that you can find in the Swedish discussions. Artists have difficulties in finding a viable way of living. So they have failed as small-scale businesses. Therefore they should be taught to become entrepreneurs.

Maybe it’s instead as Pistoletto is saying or as the anarchistic business economist Pierre Guillet de Monthoux, one of the initiators of Nurope, has argued in several books: The business sector has a lot to learn from the artists.

The article is written by David Karlsson and was published in the daily newspaper Dagens Nyheter at February 13 2007. Find the original Swedish version in PDF here: artikel_dn_070213.pdf. Translation by Lotta Lekvall. Photo 1: Biella, Photo 2: inside Cittadellarte, Photo 3: Art piece by Mr Pistoletto inside Cittadellarte. www.nurope.eu and Cittadellarte Fondazione Pistoletto.